Digital Wine

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Digital Wine

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Author : Tara Brabazon
language : en
Publisher: Springer
Release Date : 2014-05-12

Digital Wine written by Tara Brabazon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-12 with Business & Economics categories.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.

Successful Social Media And Ecommerce Strategies In The Wine Industry

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Author : Gergely Sznolnoki
language : en
Publisher: Springer
Release Date : 2016-04-30

Successful Social Media And Ecommerce Strategies In The Wine Industry written by Gergely Sznolnoki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Social Impact Of Wine Marketing

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Author : Mojca Ramšak
language : en
Publisher: Springer Nature
Release Date : 2022-01-24

Social Impact Of Wine Marketing written by Mojca Ramšak and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-24 with Business & Economics categories.

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

Successful Social Media And Ecommerce Strategies In The Wine Industry

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Author :
language : en
Publisher:
Release Date : 2016

Successful Social Media And Ecommerce Strategies In The Wine Industry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business categories.

Routledge Handbook Of Wine Tourism

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Author : Saurabh Kumar Dixit
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-25

Routledge Handbook Of Wine Tourism written by Saurabh Kumar Dixit and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-25 with Business & Economics categories.

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

The Complete Idiot S Guide To Wine Basics 2nd Edition

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Author : Tara Q. Thomas
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2008-09-24

The Complete Idiot S Guide To Wine Basics 2nd Edition written by Tara Q. Thomas and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-24 with Cooking categories.

From grape lover to grape aficionado. The possibilities of learning about and buying wine have expanded and so has The Complete Idiots Guide® to Wine Basics with a new edition. Here, readers can get their hands on new information such as ordering hard-to-find wine online, discussing the newest and most popular labels and vintages, and understanding the biggest trend in wine today - environmentally conscious wines and winemaking. Readers will find: ?Essentials about the winemaking process, key terms, tips for tasting, and buying advice ?Organic, biodynamic and natural winemaking ?Winemaking in states other than California, Oregon, and Washington ?Regions gaining popularity, such as South Africa, Eastern Europe, and Portugal

Cases On Emerging Market Responses To The Covid 19 Pandemic

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Author : Kovid, Raj K.
language : en
Publisher: IGI Global
Release Date : 2022-05-06

Cases On Emerging Market Responses To The Covid 19 Pandemic written by Kovid, Raj K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-06 with Business & Economics categories.

The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.

Management And Marketing Of Wine Tourism Business

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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2018-09-02

Management And Marketing Of Wine Tourism Business written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-02 with Business & Economics categories.

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Handbook Of Research On User Experience In Web 2 0 Technologies And Its Impact On Universities And Businesses

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Author : Pelet, Jean-Éric
language : en
Publisher: IGI Global
Release Date : 2020-09-18

Handbook Of Research On User Experience In Web 2 0 Technologies And Its Impact On Universities And Businesses written by Pelet, Jean-Éric and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-18 with Computers categories.

As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields. The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.

The Business Year Mexico 2021

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Author :
language : en
Publisher: The Business Year
Release Date :

The Business Year Mexico 2021 written by and has been published by The Business Year this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

The Business Year is celebrating its 10th year in Mexico with the release of this special edition publication, which compiles over 100 interviews with business leaders and governmental authorities. With nothing to compare the current environment with, companies have been forced to make their own predictions on what the future will hold and, now that the dust has settled, the true winners and losers of the COVID-19 crisis are being revealed. This 160-page publication aims to provide a platform for the country's decision makers at a time of global uncertainty and act as a guide for investors looking seriously at the North American economy. It covers finance, the green economy, energy, industry, agriculture, IT and telecoms, logistics, security, real estate, health, and tourism.

Digital Wine

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