Dilemmas In Marketing Approaches For Sanitation At The Bottom Of The Pyramid

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Dilemmas In Marketing Approaches For Sanitation At The Bottom Of The Pyramid

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Author : S. N. Biswas
language : en
Publisher:
Release Date : 2017

Dilemmas In Marketing Approaches For Sanitation At The Bottom Of The Pyramid written by S. N. Biswas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Public health categories.

Public health issues of sanitation are major concerns faced by emerging economies, particularly the bottom of the pyramid populace in these countries. Thousands of deaths take place each year due to contaminated water sources in countries like India. Recognizing the importance of sanitation, the Indian government has been focusing on sanitation programs for approximately 60 years, though with limited success. One such program is Swachh Bharat Mission (SBM) (Clean India Mission) implemented by non-governmental organizations with the help of the government, to accomplish complete sanitation by creating a defecation-free India. A young manager, Ms. Reena Sau, must use her awareness of social marketing practices to create a sanitation market by changing behavior towards open defecation. Students can be placed in a managerial role to discuss the social marketing process and suggest solutions. Students are required to present the social marketing strategies with appropriate suggestions for information, education and communication with the target group. The theory of social norms and the health belief model may help participants discuss the theoretical underpinnings of a behavior change.

Business Strategies For The Bottom Of The Pyramid Collection

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Author : Ted London
language : en
Publisher: FT Press
Release Date : 2011-08-18

Business Strategies For The Bottom Of The Pyramid Collection written by Ted London and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-18 with Business & Economics categories.

3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.

The Bottom Of The Pyramid A Case Study On Marketing Products And Services

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Author : Junaid Javaid
language : en
Publisher: GRIN Verlag
Release Date : 2015-08-18

The Bottom Of The Pyramid A Case Study On Marketing Products And Services written by Junaid Javaid and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-18 with Business & Economics categories.

Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of "Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers". Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company’s capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace. Marketing challenge know as acceptability is about an extend to invovled individuals in the compan’s value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company’s products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company’s particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.

Bottom Of The Pyramid Marketing

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Author : Ramendra Singh
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-12-03

Bottom Of The Pyramid Marketing written by Ramendra Singh and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

Social Perspectives On The Sanitation Challenge

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Author : Bas van Vliet
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-10

Social Perspectives On The Sanitation Challenge written by Bas van Vliet and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Social Science categories.

This volume is the result of years of commitment with world-wide sanitation challenges from various research networks linking the editors and authors of this volume to many other sanitation scholars and professionals. Major contributions to this volume are derived from the work done in the PROVIDE project (working on sustainable urban infrastructures in cities of the Lake Victoria Basin, East Africa), the DESAR project (research and pilot projects in Decentralized Sanitation and Reuse, the Netherlands), and among others within NETSSAF (large scale implementation of sanitation in Africa), and EcoSan networks. The major milestone for this book to emerge was however the IWA Sanitation Challenge Conference of May 2008 in Wageningen, the Netherlands where all the authors of this book presented their papers. The conference was organized by a consortium of sanitation specialists at Wageningen University’s Environmental Policy Group (the editors) and the s- department of Environmental Technology, LeAF (Lettinga Associates Foundation) and Wetsus (Center of Excellence for Sustainable Water Technology in the Netherlands). It was a unique event as it enabled a truly multi-disciplinary approach in discussing Sanitation Challenges in North and South with social and political scientists, natural scientists, environmental engineers and practitioners in one s- entific conference. This volume presents a selection of the social scientific insights and research results presented at the Sanitation Challenge Conference: the concepts, decisi- making support tools and the perspectives from farmers and consumers towards sanitation innovation.

Sustainability Challenges And Solutions At The Base Of The Pyramid

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Author : Prabhu Kandachar
language : en
Publisher: Routledge
Release Date : 2017-09-08

Sustainability Challenges And Solutions At The Base Of The Pyramid written by Prabhu Kandachar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.

Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business.This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped? Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book. Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility? Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users – the poor – as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability.

The Fortune At The Bottom Of The Pyramid Revised And Updated 5th Anniversary Edition

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Author : C.K. Prahalad
language : en
Publisher: FT Press
Release Date : 2009-07-15

The Fortune At The Bottom Of The Pyramid Revised And Updated 5th Anniversary Edition written by C.K. Prahalad and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-15 with Business & Economics categories.

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

Encyclopedia Of International Strategic Management

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Author : Christian G. Asmussen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-02-12

Encyclopedia Of International Strategic Management written by Christian G. Asmussen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.

This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.

The Oxford Handbook Of Management In Emerging Markets

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Author : Dr. Robert Grosse
language : en
Publisher: Oxford University Press
Release Date : 2019-01-08

The Oxford Handbook Of Management In Emerging Markets written by Dr. Robert Grosse and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-08 with Business & Economics categories.

For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become more international and compete more extensively with companies in developed countries. For these reasons, an understanding of managing businesses in emerging markets is a fundamental skill for competing in the twenty-first century. The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world, and then looks at competitive strategies of companies going into and coming out of these countries. While business is business, the handbook's focus is on how management differs depending on the different environmental characteristics in emerging markets, such as the role of the government, the potential weakness of infrastructure, and the skill and innovation bases available locally in emerging markets, among other elements. The volume is organized into five sections. The first section establishes conceptual perspectives for exploring the current business environment in emerging markets. The second section focuses on questions surrounding governance and markets. The third explores multinational enterprises (MNEs) in emerging economies, while the fourth section looks at local firms and emerging market MNEs. The fifth and final section looks at management in emerging markets within specific countries and regions around the world. This handbook is a vital resource for scholars, students, and managers looking to expand into emerging economies by providing comprehensive analyses of functional areas from human resources to finance to marketing, and on issues such as family businesses, state-owned enterprises, and the bottom of the pyramid.

The Innovation Revolution In Agriculture

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Author : Hugo Campos
language : en
Publisher: Springer Nature
Release Date : 2020-10-07

The Innovation Revolution In Agriculture written by Hugo Campos and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Technology & Engineering categories.

This open access book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors address the need for agriculture to feed a growing global population with a reduced environmental footprint while adapting to and mitigating the effects of changing climate. The authors expand the customary discussion of innovation in terms of supply driven R&D to focus on the returns to investors and most importantly, the value to end-users. This is brought to life by exploring effective business models and many cases from agricultural systems across the globe. The focus on converting the results of innovation in R&D into adoption by farmers and other end-users is its greatest contribution. Many lessons from the book can be applied to private and public sectors across an array of agricultural systems. This book will be of enormous value to agri-business professionals, NGO leaders, agricultural and development researchers and those funding innovation and agriculture across the private and public sectors. Tony Cavalieri, Senior Program Officer, Bill & Melinda Gates Foundation Hugo Campos, Ph.D., MBA, has 20+ years of international corporate and development experience. His distinguished coauthors represent a rich collection of successful innovation practice in industry, consultancy, international development and academy, in both developed and developing countries.”