Direct Marketing Design 2
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Direct Marketing Design 2
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Author : Direct Marketing Creative Guild (U.S.)
language : en
Publisher:
Release Date : 1988
Direct Marketing Design 2 written by Direct Marketing Creative Guild (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Art categories.
Direct Marketing Design
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Author : Direct Marketing Creative Guild
language : en
Publisher:
Release Date : 1985
Direct Marketing Design written by Direct Marketing Creative Guild and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Direct marketing categories.
Direct Marketing Design
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Author : Direct Marketing Association Staff
language : en
Publisher: William Morrow
Release Date : 1987-10-01
Direct Marketing Design written by Direct Marketing Association Staff and has been published by William Morrow this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-10-01 with categories.
Direct Marketing Design
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Author : Richard N. Harbert
language : en
Publisher:
Release Date :
Direct Marketing Design written by Richard N. Harbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Design For Response
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Author : Leslie H. Sherr
language : en
Publisher: Rockport Publishers
Release Date : 1999
Design For Response written by Leslie H. Sherr and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising categories.
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work. Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Direct Marketing Design
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Author : RANDOM HOUSE INC
language : en
Publisher: Rizzoli International Publications
Release Date : 1991-06-01
Direct Marketing Design written by RANDOM HOUSE INC and has been published by Rizzoli International Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-06-01 with categories.
Direct Marketing Design
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Author : Direct Marketing Creative Guild (U.S.)
language : en
Publisher: PBC International
Release Date : 1985
Direct Marketing Design written by Direct Marketing Creative Guild (U.S.) and has been published by PBC International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Direct Marketing Management
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Author : Mary Lou Roberts
language : en
Publisher: Prentice Hall International (UK)
Release Date : 1999
Direct Marketing Management written by Mary Lou Roberts and has been published by Prentice Hall International (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
International Direct Marketing
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Author :
language : en
Publisher:
Release Date : 1992
International Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Direct marketing categories.
Direct Marketing In Action
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Author : Andrew R. Thomas
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-11-30
Direct Marketing In Action written by Andrew R. Thomas and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-30 with Business & Economics categories.
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.