Dise O De Logos La Gu A Definitiva Para Crear La Identidad Visual De Una Marca
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Dise O De Logos La Gu A Definitiva Para Crear La Identidad Visual De Una Marca
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Author : David Airey
language : es
Publisher:
Release Date : 2019-03
Dise O De Logos La Gu A Definitiva Para Crear La Identidad Visual De Una Marca written by David Airey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with Art categories.
¿Quién necesita el diseño de la identidad de marca? Todas y cada una de las compañías que existen. ¿Y quién proporciona el servicio? ¡Usted! ¿Pero cómo conseguir clientes importantes? ¿Y cómo conseguir que su trabajo siga marcando la diferencia en una profesión en constante evolución como es el diseño? Si se parece a David, uno de sus objetivos como diseñador será el aumentar su pericia para poder atraer a los clientes con los que quiere trabajar. Así que resulta fundamental seguir aprendiendo y creciendo. Escrita con un lenguaje claro y sencillo, David Airey presenta una completa guía para diseñadores y clientes que quieran comprender en qué consiste el proceso de creación de un logo de principio a fin. Se trata de una obra moderna que incluye desde los bocetos iniciales hasta el resultado final de diseños magníficos, acompañándolo todo con anécdotas reales de proyectos de diseñadores de éxito (como Paula Scher, diseñadora de los logotipos de Citi y Microsoft Windows, o Lindon Leader, creador de la identidad actual de FedEx), así como mostrando el trabajo de los principales estudios de diseño actuales, incluyendo Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, y muchos más. Cuando termine de leer este libro, estará preparado para salir, conseguir sus propios clientes y crear sus propias identidades de marca icónicas.
A Type Primer
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Author : John Kane
language : la
Publisher: Laurence King Publishing
Release Date : 2002
A Type Primer written by John Kane and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design categories.
A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Logo Design Love
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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2009-12-20
Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-20 with Computers categories.
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Identity Designed
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-22
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Comunicar Visualmente
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Author : Daniel Raposo
language : es
Publisher:
Release Date : 2020
Comunicar Visualmente written by Daniel Raposo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
After The Open Society
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Author : Karl Popper
language : en
Publisher: Routledge
Release Date : 2014-05-01
After The Open Society written by Karl Popper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Philosophy categories.
In this long-awaited volume, Jeremy Shearmur and Piers Norris Turner bring to light Popper's most important unpublished and uncollected writings from the time of The Open Society until his death in 1994. After The Open Society: Selected Social and Political Writings reveals the development of Popper's political and philosophical thought during and after the Second World War, from his early socialism through to the radical humanitarianism of The Open Society. The papers in this collection, many of which are available here for the first time, demonstrate the clarity and pertinence of Popper's thinking on such topics as religion, history, Plato and Aristotle, while revealing a lifetime of unwavering political commitment. After The Open Society illuminates the thought of one of the twentieth century's greatest philosophers and is essential reading for anyone interested in the recent course of philosophy, politics, history and society.
Dise O Gr Fico
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Author : Theo Inglis
language : es
Publisher: Blume
Release Date : 2024-03-07
Dise O Gr Fico written by Theo Inglis and has been published by Blume this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-07 with Computers categories.
Una guía definitiva para diseñadores y creativos sobre la historia y el presente del diseño gráfico. El desarrollo, la teoría y la práctica de la disciplina del diseño gráfico desde sus raíces hasta la actualidad, así como el impacto revolucionario que el diseño gráfico ha tenido en la tipografía y los soportes de comunicación que ha utilizado a lo largo de la historia. Con generosos ejemplos en cada uno de los apartados, sencillos y didácticos, se muestran los fundamentos de la materia en todas sus áreas, cuestiones, contextos y aplicaciones esenciales, para ampliar los conocimientos y la comprensión del fértil mundo de la comunicación visual. El diseño gráfico es una cuestión de enorme amplitud: es una práctica, una técnica, un oficio, una disciplina, una profesión y toda una industria, y converge con casi todos los aspectos de la sociedad humana, desde los negocios y la política hasta el arte y la cultura. Narrar toda la historia del diseño gráfico requiere abordar hitos humanos tan dispares como el desarrollo del alfabeto hace cuatro mil años, las inscripciones lapidarias de los talladores griegos y romanos, los manuscritos de los escribas medievales, el nacimiento de la imprenta, el advenimiento de la Revolución Industrial y el capitalismo de consumo que esta engendró, hasta llegar a la invención de internet a finales del siglo XX y a lo que pueda depararnos el futuro. Afortunadamente, el diseño gráfico aún es una tarea humana. El mejor diseño gráfico integra creatividad, ideas y concepto, y requiere una combinación de corazón, alma, cerebro y gusto, y no solo tener ojos.
Empresario Libre
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Author : Esther Claravalls
language : es
Publisher: Ediciones85
Release Date : 2023-12-11
Empresario Libre written by Esther Claravalls and has been published by Ediciones85 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Body, Mind & Spirit categories.
¿Te sientes abrumado por las demandas de tu negocio? ¿Quieres liberarte de la rutina diaria y disfrutar de una vida empresarial más satisfactoria? La Revolución Digital está aquí, y este libro es tu boleto hacia la libertad empresarial! Empresario Libre te guiará paso a paso a través del emocionante viaje de la automatización empresarial y la transformación digital. Descubrirás cómo identificar tareas recurrentes, organizar funciones, desarrollar políticas efectivas y documentar procesos de manera eficiente. Este libro es mucho más que teoría: es una hoja de ruta práctica para liberarte de las cadenas de las tareas repetitivas. Aprenderás a externalizar tareas de manera inteligente, escalando tu negocio y liberando tu tiempo para lo que realmente importa. Pero eso no es todo. Empresario Libre también te presenta un ecosistema de aplicaciones de vanguardia que simplificarán tu camino hacia la automatización. Desde la gestión de proyectos hasta la inteligencia artificial, pasando por todas las áreas de tu negocio. Este libro es tu socio en el camino hacia un estilo de vida más libre, mejor remunerado y profundamente satisfactorio. No esperes más para unirte a la Revolución Digital. ¡Obtén tu copia de Empresario Libre hoy mismo y comienza tu viaje hacia el éxito empresarial sin límites!
Work For Money Design For Love
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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2012-10-26
Work For Money Design For Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-26 with Business & Economics categories.
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
The Image Of The City
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Author : Kevin Lynch
language : en
Publisher: MIT Press
Release Date : 1964-06-15
The Image Of The City written by Kevin Lynch and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964-06-15 with Architecture categories.
The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.