Disruptive Branding
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Disruptive Branding
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Author : Jacob Benbunan
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-04-03
Disruptive Branding written by Jacob Benbunan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-03 with Business & Economics categories.
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services. Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.
Disruptive Marketing
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Author : Geoffrey Colon
language : en
Publisher: AMACOM
Release Date : 2016-08-09
Disruptive Marketing written by Geoffrey Colon and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-09 with Business & Economics categories.
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Brand Transformation
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Author : Keith Glanfield
language : en
Publisher: Routledge
Release Date : 2018-02-05
Brand Transformation written by Keith Glanfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Business & Economics categories.
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Disruption By Design
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Author : Paul Paetz
language : en
Publisher: Apress
Release Date : 2014-12-19
Disruption By Design written by Paul Paetz and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets—is the first book that shows you how. There is a huge difference between being an "innovator" and being a "disruptive innovator." Disruptors change the basis for competition in markets, and they end up controlling market share—typically 40 to 80% of the total revenue and half or more of the total profits in the categories they create. But while many market opportunities have disruptive potential, only a small fraction of those ever succeed in disrupting markets. And, too often, those that do disrupt do so by accident. It doesn’t have to be that way. Disruption by Design conveys lessons learned from successful disruptors, and from the many companies that should have disrupted but failed. Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, Disruption by Design guides you through the design, build, and go-to-market phases that successful disruptors follow. Using many examples of disruptive companies and products, this book takes the popular theory of disruptive innovation and drives it down to the level of practical application. It answers the question, "How do I create a disruptive company, product, and culture?" Disruption by Design:“ul> Goes beyond describing how disruptive innovation happens, and answers and explains the all-important "why." Provides a "where-to-look" guide for discovering disruptive opportunities. Shows you how to predict when market disruption is likely. Outlines the necessary ingredients and elements of corporate strategy that maximize the probability of being disruptive. Provides a roadmap to disruptive success, from the initial idea through product launch to actual market disruption. Shows how to stay atop the market and not be the next victim of a new disruptor. Includes the Disruption by Design Canvas, for mapping a disruptive business model. Most important, Disruption by Design articulates a step-by-step process for developing a product and marketing strategy—and a business model design—that maximizes the probability of successful market disruption.
Unbranding
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Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2017-10-09
Unbranding written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-09 with Business & Economics categories.
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Disrupting The Market How To Build A Business That Redefines Industries
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Author : favour emeli
language : en
Publisher: Recorded Books
Release Date : 2025-01-15
Disrupting The Market How To Build A Business That Redefines Industries written by favour emeli and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-15 with Business & Economics categories.
What does it take to build a business that not only succeeds but transforms entire industries? *Disrupting the Market* answers this question by exploring the bold strategies and innovative thinking behind industry disruptors. From identifying untapped opportunities to executing game-changing strategies, this book serves as a roadmap for entrepreneurs and visionaries who dare to challenge the status quo. At the heart of every disruptive business lies a deep understanding of market dynamics and the courage to break the rules. This book guides you through the process of spotting gaps in the market, generating groundbreaking ideas, and validating them with precision. Learn how to craft a visionary strategy, build a team of disruptors, and leverage cutting-edge technologies to revolutionize your industry. Through captivating case studies, *Disrupting the Market* highlights the journeys of iconic companies that redefined their sectors. Discover the secrets behind their success and how you can apply similar strategies to your own business. You'll also gain insights into overcoming resistance, managing risks, and scaling your disruptive ideas without losing momentum. The book doesn't stop at strategy. It delves into the ethics of disruption, emphasizing the importance of balancing innovation with responsibility. Whether you're launching a startup or revitalizing an established business, *Disrupting the Market* provides the tools and inspiration needed to turn your vision into reality and leave a lasting impact on your industry.
Branding That Means Business
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Author : Matt Johnson
language : en
Publisher: Profile Books
Release Date : 2022-09-15
Branding That Means Business written by Matt Johnson and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with Business & Economics categories.
'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour. Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.
Innovate Disrupt And Build A Legacy How To Create A Business That Lasts
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Author : Silas Mary
language : en
Publisher: Recorded Books
Release Date : 2025-02-13
Innovate Disrupt And Build A Legacy How To Create A Business That Lasts written by Silas Mary and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-13 with Business & Economics categories.
Building a successful business isn’t just about making money—it’s about leaving a lasting impact. This book teaches you how to innovate, disrupt industries, and create a company that stands the test of time. Learn how to identify market gaps, challenge conventional thinking, and build a brand that customers love. By applying these strategies, you’ll create a business that not only thrives today but also remains relevant for decades to come. Whether you’re a startup founder or an experienced entrepreneur looking to reinvent your company, this book provides the blueprint for making your mark on the world.
Disrupt Industries And Dominate Markets How To Build A Business That Changes The Game
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Author : Silas Mary
language : en
Publisher: Recorded Books
Release Date : 2025-02-19
Disrupt Industries And Dominate Markets How To Build A Business That Changes The Game written by Silas Mary and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-19 with Business & Economics categories.
To succeed in today’s competitive landscape, you must think big and disrupt. Disrupt Industries and Dominate Markets teaches you how to create a business that challenges the status quo and reshapes industries. This book explores how innovation, boldness, and strategic thinking can help you dominate your market and build a legacy of success. Learn how to spot market gaps, develop revolutionary ideas, and turn them into profitable businesses that change the game. By applying these disruptive strategies, you’ll become a leader in your industry, drive growth, and inspire change in your field.
Ending Status Quo The Path And Process Of Disruptive Marketing
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Author : Neeraj Singh Rathore
language : en
Publisher: Notion Press
Release Date :
Ending Status Quo The Path And Process Of Disruptive Marketing written by Neeraj Singh Rathore and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.