Disruptive Branding
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Disruptive Branding
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Author : Jacob Benbunan
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-04-03
Disruptive Branding written by Jacob Benbunan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-03 with Business & Economics categories.
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services. Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.
Decoding Branding
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Author : Royce Yuen
language : en
Publisher: Routledge
Release Date : 2021-05-31
Decoding Branding written by Royce Yuen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-31 with Business & Economics categories.
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Disruptive Marketing
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Author : Geoffrey Colon
language : en
Publisher: AMACOM
Release Date : 2016-08-09
Disruptive Marketing written by Geoffrey Colon and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-09 with Business & Economics categories.
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Unbranding
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Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2017-10-09
Unbranding written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-09 with Business & Economics categories.
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Disruptive Branding
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Author : Jacob Benbunan
language : en
Publisher: Kogan Page
Release Date : 2019
Disruptive Branding written by Jacob Benbunan and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Brand Transformation
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Author : Keith Glanfield
language : en
Publisher: Routledge
Release Date : 2018-02-05
Brand Transformation written by Keith Glanfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Business & Economics categories.
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Disruption By Design
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Author : Paul Paetz
language : en
Publisher: Apress
Release Date : 2014-12-19
Disruption By Design written by Paul Paetz and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets—is the first book that shows you how. There is a huge difference between being an "innovator" and being a "disruptive innovator." Disruptors change the basis for competition in markets, and they end up controlling market share—typically 40 to 80% of the total revenue and half or more of the total profits in the categories they create. But while many market opportunities have disruptive potential, only a small fraction of those ever succeed in disrupting markets. And, too often, those that do disrupt do so by accident. It doesn’t have to be that way. Disruption by Design conveys lessons learned from successful disruptors, and from the many companies that should have disrupted but failed. Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, Disruption by Design guides you through the design, build, and go-to-market phases that successful disruptors follow. Using many examples of disruptive companies and products, this book takes the popular theory of disruptive innovation and drives it down to the level of practical application. It answers the question, "How do I create a disruptive company, product, and culture?" Disruption by Design:“ul> Goes beyond describing how disruptive innovation happens, and answers and explains the all-important "why." Provides a "where-to-look" guide for discovering disruptive opportunities. Shows you how to predict when market disruption is likely. Outlines the necessary ingredients and elements of corporate strategy that maximize the probability of being disruptive. Provides a roadmap to disruptive success, from the initial idea through product launch to actual market disruption. Shows how to stay atop the market and not be the next victim of a new disruptor. Includes the Disruption by Design Canvas, for mapping a disruptive business model. Most important, Disruption by Design articulates a step-by-step process for developing a product and marketing strategy—and a business model design—that maximizes the probability of successful market disruption.
Brand Dominance
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Author : Aaron Pierson
language : en
Publisher:
Release Date : 2016-06-20
Brand Dominance written by Aaron Pierson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-20 with categories.
Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement. True, digital brand strategy begins and ends with an emotional connection. DEFINITION "Brand Dominance" (n.) When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brand's own growth. This book was born from a decade of the author's experience running ad agencies, executing revolutionary identity designs for 100's of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience. There were plenty of ups and even more downs...but always a lesson. Those lessons are shared in this book and woven to create a comprehensive guide on the do's and don'ts growing a digital audience and creating a "Disruptive Social Brand".
Disrupt Your Brand
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Author : Bardi Toto
language : en
Publisher:
Release Date : 2020-02-05
Disrupt Your Brand written by Bardi Toto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-05 with categories.
New York Times best-selling author Bardi Toto offers strategies that are drawn from her helping others build thriving businesses and disruptive personal brands. In this new decade Disrupting your brand is crucial to any entrepreneurial success. The secret to Bardi's success and other entrepreneurs like Gary Vee has everything to do with what is outlined in this book.Throughout the chapters of this book, you will learn how disrupting your brand can change your business, as well as your life overnight. It is now that you need to reshape your business and life into the one you deserve vs. settling.Bardi has used unheard of strategies implementing Asking and Gratitude into her business model. She reveals time saving and outside-of-the-box branding strategies for Instagram, Twitter, Facebook, YouTube, Tiktok and Linkedin and other platforms. Disrupt Your Brand provides ground breaking tips and proven true strategies.Disrupt Your Brand gives you the latest concepts and techniques to building your own path to professional and financial success, but it is not about getting wealthy. Bardi gives useful and honest answers to everything you have ever wanted to know about navigating in this new digital age.Bardi Toto is the inspiring and uncommon entrepreneur who introduced us to the concept of The Power of Asking-A marketing and business genius, Bardi has had the foresight to go beyond traditional marketing, branding methods and the use of social media tools.Disrupt Your Brand is about something big, something greater than any social media platform. It isn't some off the wall business strategy-it's real, It's the way we communicate, the way we build relationships and sell, the way businesses and consumers need to interact online and offline. The Internet, where Disrupt Your Brand was birthed, has tremendous power and gives companies and brands a way to play on a higher level than they used to.Bardi Toto is an internationally renowned influencer, speaker, branding strategist, consultant, and trainer. She has been featured on television, radio and acknowledged in various business magazines globally, such as Forbes and Entrepreneur magazine. Bardi loves helping charities and is a dedicated mother of her two sons. The foundation of her business and life is gratitude, plus making a difference in the world. "This book is a must read!" Bardi gets the gratitude piece of branding better than anyone on this planet." Randy Garn, New York Times Bestseller"This book helps you with innovative strategies to disrupt your brand, gain credibility and trust. Her branding perspective and how she implements it into social media platforms is what every entrepreneur needs."Marie Diamond - Featured teacher in the hit movie, The Secret"Branding expert, Bardi Toto author of "The Power of Asking" has used innovative strategies in this book as the core of her marketing brand. She has helped thousands of others stand out Disrupting Their Brand getting massive exposure and results. Forbes Magazine
Friction
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Author : Jeff Rosenblum
language : en
Publisher: powerHouse Books
Release Date : 2017-11-14
Friction written by Jeff Rosenblum and has been published by powerHouse Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Business & Economics categories.
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.