Do It Yourself Advertising
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Do It Yourself Advertising And Promotion
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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-03
Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-03 with Business & Economics categories.
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Streetwise Do It Yourself Advertising
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Author : Sarah White
language : en
Publisher: Adams Media
Release Date : 2002-06-01
Streetwise Do It Yourself Advertising written by Sarah White and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-01 with Business & Economics categories.
A collection of expert advice on improving sales. It includes dozens of templates and worksheets, and examples of advertisements, direct mail pieces and press releases.
Do It Yourself Advertising
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Author : Fred E. Hahn
language : en
Publisher:
Release Date : 1993-02-22
Do It Yourself Advertising written by Fred E. Hahn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-02-22 with Business & Economics categories.
A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
The Do It Yourself Advertising Guide
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Author : Chris Newton
language : en
Publisher:
Release Date : 1984
The Do It Yourself Advertising Guide written by Chris Newton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.
Do It Yourself Advertising And Promotion
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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-12
Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-12 with Business & Economics categories.
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Do It Yourself Advertising
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Author : David F. Ramacitti
language : en
Publisher: Amacom Books
Release Date : 1992
Do It Yourself Advertising written by David F. Ramacitti and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Megacorporation Phillip Morris spends over $2 billion a year in advertising and your organization is lucky to come up with $200. Should you still advertise? Absolutely, says David F. Ramacitti, the author of Do-It-Yourself Advertising. This step-by-step guide will help you get your message out--and get the biggest bang for your bucks--through paid local media. You'll learn how to create an advertising plan, including budgets; define your advertising goals; identify your target audience; choose where to advertise; and produce advertising that is both effective and creative. Simple to digest, the book includes a glossary of terms, lists of suggested reading and organizations to contact, sample plans and budgets, and illustrations and minicases that make concepts clear. Do-It-Yourself Advertising won't eliminate the need for putting time and effort into an organized advertising effort. But it will ensure a creative and productive program that will help your club, company, or organization get the attention it deserves, and the customers it wants.
Do It Yourself Advertising
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Author : Roy Brewer
language : en
Publisher:
Release Date : 1991
Do It Yourself Advertising written by Roy Brewer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
The Do It Yourself Marketing Handbook
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Author : John F. Hunt
language : en
Publisher: Sunstar Publishing (IA)
Release Date : 1998-04
The Do It Yourself Marketing Handbook written by John F. Hunt and has been published by Sunstar Publishing (IA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-04 with Business & Economics categories.
Great Ad Low Cost Do It Yourself Advertising For Your Small Business
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Author : Carol W. Wallace
language : en
Publisher:
Release Date : 1990-08-01
Great Ad Low Cost Do It Yourself Advertising For Your Small Business written by Carol W. Wallace and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-08-01 with categories.
301 Do It Yourself Marketing Ideas
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Author : Sam Decker
language : en
Publisher: Thomson South-Western
Release Date : 1997
301 Do It Yourself Marketing Ideas written by Sam Decker and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
A handy reference tool for any business owner or manager, this sequel to the 150,000-copy bestseller 301 Great Management Ideas features 301 do-it-yourself marketing ideas which have been developed--and proven to work--by the country's most innovative companies.