Does Your Brand Care
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Does Your Brand Care
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Author : Isabel Verstraete
language : en
Publisher: Lannoo Meulenhoff - Belgium
Release Date : 2021-03-09
Does Your Brand Care written by Isabel Verstraete and has been published by Lannoo Meulenhoff - Belgium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Business & Economics categories.
If there's one thing we have learned in recent times, it's that we live in a fragile world. In the midst of the pandemic, brand expert Isabel Verstraete researched companies that seemed to deal better with the crisis and discovered a pattern behind their success. This pattern turned out to be a shift in attitude towards how they do business. These newly gained insights are bundled together in The C A R E Principles: Collaboration, Agility, Reliability, Empathy. The C A R E Principles reach deep into the structure of your company, touching your people, your clients, your communities and the world. The C A R E Principles are not a quick fix for a specific business problem. They are the key to your company's long-term success - and even survival. The many case studies in this book from companies big and small, national and international, prove that taking C A R E of something or somebody is a winning strategy.
Strategic Management Of Health Care Organizations
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Author : Linda E. Swayne
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-17
Strategic Management Of Health Care Organizations written by Linda E. Swayne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-17 with Health & Fitness categories.
The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value. As ever students are provided with the guidance they need to strategic planning, analysis of the health services environment (internal and external) and lessons on implementation; with additional discussionssion of organizational capability, deeper treatment of sustainability and corporate social responsibility and more coverageof the sources of organizational inertia and competency traps. This edition is rich in new examples from real-world health care organizations. Chapters are brought to life by the 'Introductory Incidents', 'Learning Objectives', 'Perspectives', 'Strategy Capsules', useful chapter summaries; and questions for class discussion. All cases and examples have been updated or replaced. In this edition the teaching materials and web supplements have been greatly enhanced, with power-point slides, to give lecturers a unique resource.
Brand Intervention
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Author : David Brier
language : en
Publisher:
Release Date : 2017-11-29
Brand Intervention written by David Brier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-29 with Business & Economics categories.
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Handbook Of Geriatric Care Management
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Author : Cathy Cress
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2011-03-30
Handbook Of Geriatric Care Management written by Cathy Cress and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-30 with Business & Economics categories.
A comprehensive guide for Geriatric Care Managers (GCMs) to help define duties and procedures while providing guidelines for setting up a geriatric care practice. --from publisher description.
Brand Against The Machine
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Author : John Michael Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-24
Brand Against The Machine written by John Michael Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-24 with Business & Economics categories.
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Leadership And Nursing Care Management E Book
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Author : M. Lindell Joseph
language : en
Publisher: Elsevier Health Sciences
Release Date : 2021-05-18
Leadership And Nursing Care Management E Book written by M. Lindell Joseph and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Medical categories.
Develop your management and nursing leadership skills! Leadership & Nursing Care Management, 7th Edition focuses on best practices to help you learn to effectively manage interdisciplinary teams, client needs, and systems of care. A research-based approach includes realistic cases studies showing how to apply management principles to nursing practice. Arranged by American Organization for Nursing Leadership (AONL) competencies, the text addresses topics such as staffing and scheduling, budgeting, team building, legal and ethical issues, and measurement of outcomes. Written by noted nursing educators Diane L. Huber and Maria Lindell Joseph, this edition includes new Next Generation NCLEX® content to prepare you for success on the NGN certification exam. UNIQUE! Organization of chapters by AONL competencies addresses leadership and care management topics by the five competencies integral to nurse executive roles. Evidence-based approach keeps you on the cutting edge of the nursing profession with respect to best practices. Critical thinking exercises at the end of each chapter challenge you to reflect on chapter content, critically analyze the information, and apply it to a situation. Case studies at the end of each chapter present real-world leadership and management vignettes and illustrate how concepts can be applied to specific situations. Research Notes in each chapter summarize current research studies relating to nursing leadership and management. Full-color photos and figures depict concepts and enhance learning. NEW! Updates are included for information relating to the competencies of leadership, professionalism, communication and relationship building, knowledge of the healthcare environment, and business skills. NEW! Five NGN-specific case studies are included in this edition to align with clinical judgment content, preparing you for the Next Generation NCLEX® (NGN) examination. NEW contributors — leading experts in the field — update the book’s content.
Health Care Marketing
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Author : John L. Fortenberry
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2010
Health Care Marketing written by John L. Fortenberry and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Youthnation
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Author : Matt Britton
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-02
Youthnation written by Matt Britton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-02 with Business & Economics categories.
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Branding Your Practice
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Author : Alice Pettey
language : en
Publisher: NDS Enterprises LLC
Release Date : 2023-09-30
Branding Your Practice written by Alice Pettey and has been published by NDS Enterprises LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-30 with Design categories.
Are you looking to brand your health or wellness practice? Then you’ve found the right book! Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND - most importantly - the steps on how to do it. That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside: Part 1: Branding Benefits and Investment Understand what you are undertaking when you set about actively branding your practice and why you need to do it. Part 2: Foundations of Branding Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other. Part 3: Creating Your Brand Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone. Part 4: Internal Branding & Culture Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice. Part 5: Social & Reputation Management How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management. Part 6: References & Resources You’ll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it.
Branding Your Business
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Author : James Hammond
language : en
Publisher: Brand Halo Ltd
Release Date : 2008
Branding Your Business written by James Hammond and has been published by Brand Halo Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.