Doing Business In China Online
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Doing Business In China Online
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Author : Val Kaplan
language : en
Publisher:
Release Date : 2017-02-20
Doing Business In China Online written by Val Kaplan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-20 with categories.
Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc. On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies.This book covers all aspects of developing successful digital marketing programs for China - from market research to search engine marketing to mobile and social media and other marketing channels.Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers. Local market specifics often require companies to significantly pivot their marketing strategy to adjust to the new reality.Essentially, this is what this book is all about - how foreign companies can adapt their existing marketing practices to Chinese market and devise new effective marketing strategies that deliver real results.The primary focus of this book on online digital marketing is due to two reasons. First, practice proves that it is the most efficient and cost effective channel in China and it is becoming increasingly so. It is also widely predicted that digital aspect of marketing will inevitably become the most important element in overall marketing strategy as people will continue moving more of their traditionally offline activities into online realm.The second reason is the unprecedented proliferation of ecommerce in China. Chinese ecommerce market is already larger than that of US and is predicted to pass $1 trillion mark in 2019. This makes digital marketing a natural choice for promoting anything that can also be bought online, which, in China's case, is pretty much everything. The ability to place a point of sale just a click away from an ad shortens the sales cycle and makes conversions much faster and easier to achieve.This book will not only give you a solid understanding of digital marketing landscape in China but also serve as guide to develop your own marketing strategy for your business.
Doing Business In China For Dummies
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Author : Robert Collins
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-10
Doing Business In China For Dummies written by Robert Collins and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-10 with Business & Economics categories.
Navigate China's business culture and etiquette The fun and easy way to grow your business in China This authoritative, friendly guide covers all the basics, from the nuts and bolts of Chinese business and bureaucracy to negotiating with your Chinese partners. You'll also get the know-how you need to manage day to day, from travel tips and advice on converting money to getting past language barriers. Discover how to: * Understand Chinese markets * Develop a strong business plan * Find the right employees * Work with currency controls and the Chinese banking system * Sell and source in China Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun
Doing Business With China
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Author : S. Hamilton
language : en
Publisher: Springer
Release Date : 2011-12-06
Doing Business With China written by S. Hamilton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-06 with Social Science categories.
This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese companies. It explores the progression of overseas listing of Chinese companies and the reasons behind theattitude shifts towards overseas Chinese stocks.
Doing Business In The New China
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Author : Birgit Zinzius
language : en
Publisher: Praeger
Release Date : 2004-08-30
Doing Business In The New China written by Birgit Zinzius and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-30 with Business & Economics categories.
Provides an objective, unbiased portrait of the Chinese market for investors, managers on global assignments, and entrepreneurs.
An American S Guide To Doing Business In China
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Author : Mike Saxon
language : en
Publisher: Simon and Schuster
Release Date : 2006-10-30
An American S Guide To Doing Business In China written by Mike Saxon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-30 with Business & Economics categories.
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Selling To China
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Author : Stanley Chao
language : en
Publisher: iUniverse
Release Date : 2012-11-07
Selling To China written by Stanley Chao and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Doing Business In China
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Author : Tim Ambler
language : en
Publisher: Psychology Press
Release Date : 2004
Doing Business In China written by Tim Ambler and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with China categories.
China may soon be the biggest economy in the world. This book is a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China. It is aimed specifically at Western and non-Chinese businesses and managers.
Doing Business In China
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Author : Giles Chance
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-20
Doing Business In China written by Giles Chance and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-20 with Business & Economics categories.
Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including: Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo An in-depth focus on internet marketing in China Choosing business partners and negotiating Dos and don’ts. Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
Doing Business In China
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Author : Morgen Witzel
language : en
Publisher: Routledge
Release Date : 2016-12-19
Doing Business In China written by Morgen Witzel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Business & Economics categories.
China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including: Factors that lead to business success 14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion Dos and don’ts when choosing business partners and negotiating Guides to further resources in local cultures to help businesses tailor their strategies to local conditions. Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
Doing Business In China
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Author : Jihong Sanderson
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2008-11-03
Doing Business In China written by Jihong Sanderson and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
A practical ePub guide to doing business in China which will give you the information and skills to succeed Explore and understand the Chinese business culture, establish effective relationships, learn to negotiate and discover how to achieve business success in the world's fastest growing economy. You'll find out how to follow etiquette, manage "face", team-build and exploit your contacts. Plus, top tips, dos, don'ts and taboos, highlights on key subjects, 'SOS' hints on what to do in a particular situation and real-life case studies enable you to understand China's consumers and its rapidly evolving markets. Read it cover to cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your business takes you.