Driving Profits
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The Economist Marketing For Growth
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Author : Iain Ellwood
language : en
Publisher: Profile Books
Release Date : 2014-01-09
The Economist Marketing For Growth written by Iain Ellwood and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Impact Pricing
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Author : Mark Stiving
language : en
Publisher: Entrepreneur Press
Release Date : 2011-09-02
Impact Pricing written by Mark Stiving and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
Marketing For Growth
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Author : I. I. Ellwood
language : en
Publisher: Wiley
Release Date : 2013-09-10
Marketing For Growth written by I. I. Ellwood and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-10 with Business & Economics categories.
How to transform any company's marketing function into a non-stop engine of business growth The one unbreakable rule of today's global business jungle is "Grow or Die". In Marketing for Growth, an internationally recognized marketing strategist clearly explains how to turbo-charge your company's marketing function so that it delivers the kind of high-energy, non-stop business growth you need to survive and thrive. You'll discover how to gauge the impact of your current marketing function and how to transform it into a powerful driver of all the major elements of sustainable growth, including product development and improvement, more efficient processes, and superb customer service. Examines each part of the growth lifecycle and provides you with analytic tools for measuring marketing's impact on your company and for setting achievable growth targets Shows you how to identify your most valuable customers and cultivate strong bonds of loyalty with them Draws upon a wealth of hard data and anecdotal evidence gleaned from a wide range of businesses in Britain, America, Europe, and Asia Features examples from top firms, including Amazon.com, China Mobile, Dove, Goldman Sachs, Haier, ING, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin, Zara, and others Shares the insights of a leading international marketing strategist with more than two decades' experience in Japan, Hong Kong, the Netherlands, and the United States
Profit Driven Analysis Practices
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Author : Randy MacLean
language : en
Publisher:
Release Date : 2021-01-24
Profit Driven Analysis Practices written by Randy MacLean and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-24 with categories.
In this book, you'll discover the unseen strategies used by companies to take market share while driving profit rates that eclipse their competitors, their association peers, and their own history. These are companies that convert 15%, 20%, 25% or more of revenue into bottom-line profits, sometimes in notoriously difficult sectors or markets.More than a decade of research and discovery, often requiring the invention of new analytical tools and metrics to identify and quantify the dynamics driving record performance has been collected into this book. Along the way, it was necessary to develop new vernacular to better understand and describe what's really driving or preventing permanent profit gains, and to better manage the factors that get results.These are the secrets they don't teach at university, the metrics used to keep on track, and the sometimes surprising and game-changing epiphanies companies have used to restore profits, deliver superior customer experience, and permanently change the company's trajectory and market position.Armed with what's in this book and a willingness to change things for the better, you can take your company to the top and see the first results as soon as your next income statement.
Experience Driven Sales
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Author : Deric R Keller
language : en
Publisher:
Release Date : 2020-09-28
Experience Driven Sales written by Deric R Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-28 with categories.
As a Marine, Deric R. Keller took his battlefield tactics and used them to transform one car dealership after another. In Experience Driven Sales, the underlying principles of honesty, authenticity, and transparency shaped his vision, allowing him to create dramatic differences in sales and customer experiences. He tackles getting your team's buy-in, defining the purpose of your business, and even how to reshape your processes to support your dramatic changes. Every chapter offers another critical part of the transformation, through tools and strategies that can be implemented into any business or industry. Along the way, Deric uses his Action Guides to get you thinking about how to apply the principles and tactics in your own business. Get inspired to reshape your business and fire up your team. Experience Driven Sales: Driving Profits in Dealership Sales, One Experience at a Time is the right guide to jumpstart your journey!
Doing Both
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Author :
language : en
Publisher:
Release Date : 2018
Doing Both written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Industrial management categories.
Innovate for the future or optimize the present? Reach new markets or build existing ones? Don’t choose. Don’t settle. Do both. In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. Sidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through: · Sustaining and Disruptive Innovation · Existing and New Business Models · Optimization and Reinvention · Satisfied Customers and Gratified Partners · Established and Emerging Countries · Doing Things Right and Doing What Matters · Superstar Performers and Winning Teams
Driving Dealership Profit
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Author : MIKE. FINLAY
language : en
Publisher:
Release Date : 2019
Driving Dealership Profit written by MIKE. FINLAY and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Right Time Experiences
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Author : Maribel Lopez
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-19
Right Time Experiences written by Maribel Lopez and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
Grasp how mobile, big data, and analytics are combining to change business processes Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers. In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing—mobile, cloud computing. big data, and analytics—has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes: Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies A three step action plan for getting started and overcoming obstacles An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics A guide to drawing insight from mobile, social, and other sources to create richer experiences If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business.
The Ultimate Question
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Author : Fred Reichheld
language : en
Publisher:
Release Date : 2007-08
The Ultimate Question written by Fred Reichheld and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Self-Help categories.
One Simple Question Can Determine Your Company's Future. Do You Know the Answer? The Ultimate Question offers hands-on guidance on how to: Distinguish good profits from bad. Measure NPS and benchmark performance against world-class standards. Quantify the economic value generated by customer word of mouth. Assign accountability for improving customer relationships. Identify core customers and set priorities for strategic investments. Move customers beyond mere satisfaction to true loyalty. Create communities of passionate advocates that stimulate innovation and growth. Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma.
A Seat At The Table For Ceos And Csos
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Author : Jackie Bassett
language : en
Publisher:
Release Date : 2007-05-01
A Seat At The Table For Ceos And Csos written by Jackie Bassett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-01 with Business & Economics categories.
Follow the journey of one woman who goes from being one of a group of four friends, to becoming the last remaining single gal. Not Necessarily Single is a light look at situations most single women in their thirties are facing every day. Learn to laugh with Kim as she fights her way through the battle grounds of being the last single woman standing! Share her good times with her friends and her bad times with hilarious bad relationships. Who knows? Learning to laugh at her situation may just help you learn to stop hurting and laugh at your own! She'll show you how funny the road to true love can truly be!