E Business Marketing
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Marketing The E Business
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Author : Lisa Harris
language : en
Publisher: Psychology Press
Release Date : 2002
Marketing The E Business written by Lisa Harris and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Marketing The E Business
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Author : Charles Dennis
language : en
Publisher: Routledge
Release Date : 2003-09-02
Marketing The E Business written by Charles Dennis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Cross Border E Commerce Marketing And Management
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Author : Hoque, Md. Rakibul
language : en
Publisher: IGI Global
Release Date : 2020-10-30
Cross Border E Commerce Marketing And Management written by Hoque, Md. Rakibul and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-30 with Business & Economics categories.
The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.
Introduction To E Business
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Author : Colin Combe
language : en
Publisher: Routledge
Release Date : 2006
Introduction To E Business written by Colin Combe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Highlighting the key issues that affect businesses which have adopted the Internet as a means of trading or improving internal processes, this book explores the management of e-businesses and the formulation, implementation and evaluation of e-business strategies. Case studies include Amazon, e-Bay, Tesco.com, Yahoo and boo.com.
Impact Of E Commerce On Consumers And Small Firms
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Author : Salvatore Zappala
language : en
Publisher: Routledge
Release Date : 2017-11-30
Impact Of E Commerce On Consumers And Small Firms written by Salvatore Zappala and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
E Commerce Business Through Social Media Marketing
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Author : GoldInk Books
language : en
Publisher:
Release Date : 2021-10-02
E Commerce Business Through Social Media Marketing written by GoldInk Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-02 with categories.
Are you confused about what kind of marketing strategy you should invest in? Do you also have a limited marketing budget and want to spend it wisely? If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution. Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers. In this book, you will learn about the following topics in detail: Basic Understanding of Ecommerce How to Build Your Own Ecommerce Business? What is Ecommerce Marketing? How can You Market Your Ecommerce Business through Facebook and Instagram? So, do not waste your time and get this book now!!!
E Business Fundamentals
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Author : Paul J. Jackson
language : en
Publisher: Psychology Press
Release Date : 2003
E Business Fundamentals written by Paul J. Jackson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This is a source for students on ebusiness courses, but also for students taking modules in ebusiness as part of traditional degrees in business, marketing, computing, and information systems.
How To Sell Ecommerce
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Author : Nicolae Sfetcu
language : en
Publisher: Nicolae Sfetcu
Release Date : 2015-10-18
How To Sell Ecommerce written by Nicolae Sfetcu and has been published by Nicolae Sfetcu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-18 with Business & Economics categories.
Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs. Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public. The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.
Achieving Business Competitiveness In A Digital Environment
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Author : Tereza Semerádová
language : en
Publisher: Springer Nature
Release Date : 2022-01-22
Achieving Business Competitiveness In A Digital Environment written by Tereza Semerádová and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-22 with Business & Economics categories.
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
E Commerce Marketing
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Author : Brad Kleindl
language : en
Publisher: Cengage Learning
Release Date : 2004-03-18
E Commerce Marketing written by Brad Kleindl and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-18 with Education categories.
E-COMMERCE MARKETING helps you plan and market electronic products and services online. The textbook and its multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.