E Commerce Website Optimization
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E Commerce Website Optimization
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Author : Dan Croxen-John
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-12-03
E Commerce Website Optimization written by Dan Croxen-John and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
E Commerce Website Optimization
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Author : Dan Croxen-John
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
E Commerce Website Optimization written by Dan Croxen-John and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Website Optimization
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Author : Rich Page
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-23
Website Optimization written by Rich Page and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Computers categories.
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
Ecommerce Seo
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Author : MR Traian Neacsu
language : en
Publisher: Traian Neacsu
Release Date : 2015-01-08
Ecommerce Seo written by MR Traian Neacsu and has been published by Traian Neacsu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-08 with categories.
Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.
Website Optimization
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Author : Andrew B. King
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-07-08
Website Optimization written by Andrew B. King and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-08 with Computers categories.
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Small Business Big Money Online
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Author : Alex Harris
language : en
Publisher: Alex Designs LLC
Release Date : 2015-06-29
Small Business Big Money Online written by Alex Harris and has been published by Alex Designs LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-29 with Business & Economics categories.
Is your eCommerce business stagnant? Do you want to get to the next level and get there quickly? Would you like to be able to triple your leads in under six months? Are you unsure of what your next steps should be to boost sales? The truth of the matter is that it doesn't matter how much traffic you drive to your site if you can't convert it to sales. In this book, you will learn the five-step Marketing Optimization System to scale and grow your bottom line. This proven method is used to increase the percentage of visitors to your site that convert into customers. You will learn to gather intelligence through qualitative insight and quantitative data, and then execute successful split testing to increase sales and leads. Triple Your Website Sales & Leads in Under Six Months Small Business Big Money Online will give you direct, actionable advice and techniques that you can simply apply to your own process, developing your own system along the way.
E Commerce Website Optimization
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Author : Dan Croxen-John
language : en
Publisher:
Release Date : 2017
E Commerce Website Optimization written by Dan Croxen-John and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic commerce categories.
Convert online traffic and increase revenue with this invaluable step-by-step guide to e-commerce website optimization.
E Commerce Marketing Strategies For Small Business
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Author : StoryBuddiesPlay
language : en
Publisher: StoryBuddiesPlay
Release Date : 2025-06-30
E Commerce Marketing Strategies For Small Business written by StoryBuddiesPlay and has been published by StoryBuddiesPlay this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Business & Economics categories.
Are you a small business owner ready to thrive in the digital marketplace? "E-commerce Marketing Strategies for Small Business" is your step-by-step guide to building a successful online store. Packed with practical tips, real-world examples, and the latest industry insights, this ebook covers everything from understanding your audience and crafting a winning value proposition to mastering SEO, social media, and customer retention. Whether you're launching your first website or looking to scale up, this essential resource will empower you to attract loyal customers, grow your sales, and stay ahead of the competition. e-commerce marketing, small business marketing, online store strategies, digital marketing for small business, customer retention, website optimization, social media marketing, email marketing, SEM for e-commerce, e-commerce growth
The Complete Copywriting Course
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Author : Brian Smith
language : en
Publisher: THE PUBLISHER
Release Date :
The Complete Copywriting Course written by Brian Smith and has been published by THE PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The Complete Copywriting Course is a comprehensive guide designed to equip readers with the essential skills and knowledge needed to excel in the field of copywriting. Divided into 15 chapters, the book covers a wide range of topics and techniques, from understanding the basics of copywriting to mastering advanced strategies. Readers will learn how to effectively craft compelling headlines, create persuasive copy, and master the art of storytelling in their writing. The book also delves into important aspects such as SEO copywriting techniques, writing for different platforms, and ethical considerations in copywriting. Furthermore, readers will gain insight into the legal aspects of copywriting, including copyright and trademark considerations, and staying compliant with advertising laws. The book concludes with a discussion on the future of copywriting, exploring trends, innovations, and the importance of sustainability and social responsibility in the field. Whether you are a beginner looking to start a career in copywriting or a seasoned professional seeking to enhance your skills, The Complete Copywriting Course provides the essential tools and knowledge to succeed.
Intro To E Commerce And Social Commerce
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Author : Manish Joshi
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Intro To E Commerce And Social Commerce written by Manish Joshi and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Social Science categories.
"Intro to E-Commerce and Social Commerce" is a comprehensive guide to understanding and thriving in the realms of electronic commerce (e-commerce) and social commerce. Authored by experts in digital marketing, e-commerce, and social media, we offer a panoramic view of the evolution and intricacies of online trading. We start by exploring the roots of e-commerce, tracing its origins from the early days of the internet to its current ubiquity in global trade. Readers are led through the transformative journey of commerce, witnessing the rise of online marketplaces, the advent of digital payments, and the shift towards mobile commerce. Beyond traditional e-commerce, we delve into social commerce, uncovering the relationship between social media platforms and online shopping. Through vivid examples and case studies, readers discover how social networks have become dynamic marketplaces. We equip readers with practical strategies to navigate the digital marketplace, from optimizing user experience and leveraging data analytics to mastering SEO and crafting compelling digital marketing campaigns. We also tackle issues like cybersecurity, privacy concerns, and ethical considerations in digital commerce. With scholarly research, real-world examples, and actionable insights, "Intro to E-Commerce and Social Commerce" is a roadmap for success in digital commerce. Whether you’re a seasoned business veteran or a newcomer, this book is your indispensable companion in mastering the digital market.