Website Optimization
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Website Optimization
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Author : Rich Page
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-23
Website Optimization written by Rich Page and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Computers categories.
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
Website Optimization
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Author : Andrew B. King
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-07-08
Website Optimization written by Andrew B. King and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-08 with Computers categories.
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Landing Page Optimization
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Author : Tim Ash
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-11
Landing Page Optimization written by Tim Ash and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Computers categories.
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
E Commerce Website Optimization
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Author : Dan Croxen-John
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
E Commerce Website Optimization written by Dan Croxen-John and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Website Optimization
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Author : Andrew B. King
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008
Website Optimization written by Andrew B. King and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
Computing and information technology.
Landing Page Optimization
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Author : Tim Ash
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-29
Landing Page Optimization written by Tim Ash and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Computers categories.
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Teach Yourself Visually Search Engine Optimization Seo
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Author : Rafiq Elmansy
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-29
Teach Yourself Visually Search Engine Optimization Seo written by Rafiq Elmansy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-29 with Computers categories.
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Search Engine Optimization Seo
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Author : Anaam Tiwary
language : en
Publisher: Book Bazooka Publication
Release Date : 2023-09-23
Search Engine Optimization Seo written by Anaam Tiwary and has been published by Book Bazooka Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-23 with Business & Economics categories.
"Seo Course: A Comprehensive Guide to Boost Your Online Presence" is an eBook tailored for individuals and businesses seeking to optimize their online visibility and drive organic traffic to their websites. This meticulously crafted course offers a step-by-step approach to understanding and implementing effective Search Engine Optimization (SEO) strategies. Key Features: 1. Foundations of SEO: The course begins by demystifying the fundamentals of SEO, covering keyword research, on-page optimization, off-page strategies, and technical SEO essentials. Readers will gain a solid understanding of the SEO landscape. 2. Content Creation and Optimization: Learn how to create compelling and SEO-friendly content that resonates with both search engines and your target audience. Understand the importance of high-quality content in driving organic traffic. 3. Link Building Strategies: Dive into effective link building techniques and understand how to acquire high-quality backlinks that enhance your website's authority and visibility in search engine results. 4. Local SEO and Mobile Optimization: Discover strategies to optimize your website for local searches, ensuring your business reaches the right audience in your geographical location. Additionally, learn how to make your website mobile-friendly for enhanced user experience and SEO benefits. 5. SEO Analytics and Performance Monitoring: Learn how to track the success of your SEO efforts using various analytics tools. Understand the metrics that matter and how to make data-driven decisions to improve your SEO strategy continually. 6. Algorithm Updates and Future Trends: Stay ahead of the game by understanding the latest search engine algorithm updates and trends in SEO. Gain insights into what's on the horizon and how to adapt your strategies accordingly. By the end of this eBook, you'll possess the knowledge and skills needed to implement effective SEO strategies and take your online presence to new heights, attracting more visitors, customers, and success in the digital landscape.
Bandit Algorithms For Website Optimization
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Author : John Myles White
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2012-12-10
Bandit Algorithms For Website Optimization written by John Myles White and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-10 with Computers categories.
When looking for ways to improve your website, how do you decide which changes to make? And which changes to keep? This concise book shows you how to use Multiarmed Bandit algorithms to measure the real-world value of any modifications you make to your site. Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success. This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website. Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithms Develop a unit testing framework for debugging bandit algorithms Get additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials
Kayla
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Author : Black Art
language : en
Publisher: Soffer Publishing
Release Date : 2017-10-13
Kayla written by Black Art and has been published by Soffer Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-13 with Self-Help categories.
Black River Art specializes in large sized books with awesome covers that will help you to express your individuality in the way you want to do it. This book has been PERSONALIZED with the name you see printed on the cover. This book which can be used as a journal, diary, daily planner, or notebook features: Undated pages so you can have the ability to set it up in whatever way you like. No more wasted predated pages. 105 lined pages to do with what you want. Spacious lines to give you plenty of room to write. None of those little boxes and squished lines that you will never use. Quality 60# paper A larger book size measuring 8 1/2" x 11" which is perfect for your desktop, backpack or briefcase. A beautiful, personalized and professionally designed, cover to let you express your individuality. Let's face it, you can't do that with a industry standard black cover, right? And most of all, the FREEDOM to use your book the way you want to, not the way someone else thinks you should. Don't see your name in our personalized book selection? Not a problem. Visit the author section below or click on our name at the top of the page to find out how we can get your name on a book within three to four business days for you to purchase on Amazon.