Ebook New Products Management 11e
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Ebook New Products Management 11e
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Author : CRAWFORD
language : en
Publisher: McGraw Hill
Release Date : 2014-09-16
Ebook New Products Management 11e written by CRAWFORD and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Business & Economics categories.
eBook: New Products Management 11e
New Products Management
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Author : Charles Merle Crawford
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2006
New Products Management written by Charles Merle Crawford and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with New products categories.
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
New Products Management
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Author : Charles Merle Crawford
language : en
Publisher:
Release Date : 2014-09-16
New Products Management written by Charles Merle Crawford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with New products categories.
Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.
New Products Management For The 1980s
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Author : Booz, Allen & Hamilton
language : en
Publisher:
Release Date : 1982
New Products Management For The 1980s written by Booz, Allen & Hamilton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Industries categories.
New Products Management
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Author : Charles Merle Crawford
language : en
Publisher: McGraw-Hill Companies
Release Date : 1991
New Products Management written by Charles Merle Crawford and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
New Products Management
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Author : C. Merle Crawford
language : en
Publisher: Irwin Professional Publishing
Release Date : 1997
New Products Management written by C. Merle Crawford and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Management Function and Strategy categories.
Product Management And New Product Development
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Author : R.K. Srivastava
language : en
Publisher: Excel Books India
Release Date : 2007-01-30
Product Management And New Product Development written by R.K. Srivastava and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-30 with Business & Economics categories.
Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
New Product Development
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Author : Marc Annacchino
language : en
Publisher: Butterworth-Heinemann
Release Date : 2003-09-15
New Product Development written by Marc Annacchino and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-15 with Business & Economics categories.
Covers the entire process of product development from idea to launch without missing a step!
New Products Management
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Author : Crawford
language : en
Publisher: Irwin Professional Publishing
Release Date :
New Products Management written by Crawford and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Product Management For Dummies
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Author : Brian Lawley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-24
Product Management For Dummies written by Brian Lawley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-24 with Business & Economics categories.
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.