Editor Publisher International Year Book
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Editor Publisher International Year Book
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Author :
language : en
Publisher:
Release Date : 1995
Editor Publisher International Year Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Journalism categories.
The encyclopedia of the newspaper industry.
Editor Publisher International Data Book Weeklies
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Author :
language : en
Publisher:
Release Date : 2012
Editor Publisher International Data Book Weeklies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Journalism categories.
Editor Publisher International Year Book
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Author :
language : en
Publisher:
Release Date : 2007
Editor Publisher International Year Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Journalism categories.
The encyclopedia of the newspaper industry.
A Newscast For The Masses
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Author : Tim Kiska
language : en
Publisher: Wayne State University Press
Release Date : 2009
A Newscast For The Masses written by Tim Kiska and has been published by Wayne State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Explores the development of local television news and the economic and social factors that elevated it to prominence. As the chief source of information for many people and a key revenue stream for the country's broadcast conglomerates, local television news has grown from a curiosity into a powerful journalistic and cultural force. In A Newscast for the Masses, Tim Kiska examines the evolution of television news in Detroit, from its beginnings in the late 1940s, when television was considered a "wild young medium," to the early 1980s, when cable television permanently altered the broadcast landscape. Kiska shows how the local news, which was initially considered a poor substitute for respectable print journalism, became the cornerstone of television programming and the public's preferred news source. Kiska begins his study in 1947 with the first Detroit television broadcast, made by WWJ-TV. Owned by the Evening News Association, the same company that owned the Detroit News, WWJ developed a credible broadcast news operation as a cross-promotional vehicle for the newspaper. Yet by the late 1960s WWJ was unseated by newcomers WXYZ-TV and WJBK-TV, whose superior coverage of the 1967 Detroit riots lured viewers away from WWJ. WXYZ-TV would eventually become the most powerful news outlet in Detroit with the help of its cash-rich parent company, the American Broadcasting Corporation, and its use of sophisticated survey research and advertising techniques to grow its news audience. Though critics tend to deride the sensationalism and showmanship of local television news, Kiska demonstrates that over the last several decades newscasts have effectively tailored their content to the demands of the viewing public and, as a result, have become the most trusted source of information for the average American and the most lucrative source of profit for television networks. A Newscast for the Masses is based on extensive interviews with journalists who participated in the development of television in Detroit and careful research into the files of the McHugh & Hoffman consulting firm, which used social science techniques to discern the television viewing preferences of metro Detroiters. Anyone interested in television history or journalism will appreciate this detailed and informative study.
International Year Book Number
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Author :
language : en
Publisher:
Release Date : 1951
International Year Book Number written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Journalism categories.
Strategic Newspaper Management
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Author : Conrad C. Fink
language : en
Publisher: SIU Press
Release Date : 1988
Strategic Newspaper Management written by Conrad C. Fink and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
Print And Electronic Media
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Author :
language : en
Publisher:
Release Date : 1983
Print And Electronic Media written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Broadcasting categories.
The Fourth Enemy
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Author : James Cane
language : en
Publisher: Penn State Press
Release Date : 2012-01-27
The Fourth Enemy written by James Cane and has been published by Penn State Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-27 with History categories.
"An interdisciplinary study examining the newspaper industry in Argentina during the regime of Juan Domingo Perón. Traces how Perón managed to integrate almost the entire Argentine press into a state-dominated media empire"--Provided by publisher.
Editor Publisher
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Author :
language : en
Publisher:
Release Date : 1984-10
Editor Publisher written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-10 with Journalism categories.
Statistical Abstract Of The United States
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Author :
language : en
Publisher:
Release Date : 2010
Statistical Abstract Of The United States written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with United States categories.