Effective Crm Using Predictive Analytics

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Effective Crm Using Predictive Analytics

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Author : Antonios Chorianopoulos
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-19

Effective Crm Using Predictive Analytics written by Antonios Chorianopoulos and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-19 with Mathematics categories.

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.

Creating Actionable Insights Using Crm Analytics

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Author : Mark Tossell
language : en
Publisher: Packt Publishing Ltd
Release Date : 2021-12-29

Creating Actionable Insights Using Crm Analytics written by Mark Tossell and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-29 with Computers categories.

Leverage CRM Analytics to generate valuable business insights and solve business problems efficiently Key FeaturesExtract, combine, transform, and visualize your data to derive business insights using CRM AnalyticsGain hands-on experience as you walk through practical dashboard use cases in CRM AnalyticsLearn how to build best-in-class dashboards from a CRM Analytics thought leaderBook Description CRM Analytics, formerly known as Tableau CRM and Einstein Analytics, is a powerful and versatile data analytics platform that enables organizations to extract, combine, transform, and visualize their data to create valuable business insights. Creating Actionable Insights Using CRM Analytics provides a hands-on approach to CRM Analytics implementation and associated methodologies that will have you up and running and productive in no time. The book provides you with detailed explanations of essential concepts to help you to gain confidence and become competent in using the CRM Analytics platform for data extraction, combination, transformation, visualization, and action. As you make progress, you'll understand what CRM Analytics is and where it provides business value. You'll also learn how to bring your data together in CRM Analytics, build datasets and lenses for data analysis, create effective analytics dashboards for visualization and consumption by end users, and build dashboard actions that take the user from data to insight to action with ease. By the end of this book, you'll be able to solve business problems using CRM Analytics and design, build, test, and deploy analytics dashboards efficiently. What you will learnImplement and configure CRM Analytics from scratchBuild your first CRM Analytics app and embed your CRM Analytics dashboards in Salesforce to enhance user adoptionConnect Salesforce and external data with CRM Analytics and create datasetsCreate a data recipe and get familiar with the recipe UIBuild a custom dashboard in CRM Analytics using the dashboard editorUse lenses to create a CRM Analytics dashboardConfigure and implement data security and governanceBuild configured record actions to automate data directly in SalesforceWho this book is for This book is for data analysts, business analysts, BI professionals, and Salesforce users who want to explore CRM Analytics' capabilities and features. Basic knowledge of Salesforce and data analytics is assumed to get the most out of this book.

Information Technology For Management Emerging Research And Applications

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Author : Ewa Ziemba
language : en
Publisher: Springer
Release Date : 2019-02-27

Information Technology For Management Emerging Research And Applications written by Ewa Ziemba and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-27 with Computers categories.

This book constitutes extended selected papers from the 16th Conference on Advanced Information Technologies for Management, AITM 2018, and the 13th Conference on Information Systems Management, ISM 2018, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Poznan, Poland, in September 2018. The total of 9 full and 3 short papers presented in this volume were carefully reviewed and selected from a total of 43 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on information technology for management in business and public organizations. They were organized in topical sections named: information technology and systems for knowledge management, and information technology and systems for business transformation.

International Conference On Intelligent Data Communication Technologies And Internet Of Things Icici 2018

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Author : Jude Hemanth
language : en
Publisher: Springer
Release Date : 2018-12-20

International Conference On Intelligent Data Communication Technologies And Internet Of Things Icici 2018 written by Jude Hemanth and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-20 with Technology & Engineering categories.

This book discusses data communication and computer networking, communication technologies and the applications of IoT (Internet of Things), big data, cloud computing and healthcare informatics. It explores, examines and critiques intelligent data communications and presents inventive methodologies in communication technologies and IoT. Aimed at researchers and academicians who need to understand the importance of data communication and advanced technologies in IoT, it offers different perspectives to help readers increase their knowledge and motivates them to conduct research in the area, highlighting various innovative ideas for future research.

Vehicular Communications For Smart Cars

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Author : Niaz Chowdhury
language : en
Publisher: CRC Press
Release Date : 2021-12-30

Vehicular Communications For Smart Cars written by Niaz Chowdhury and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Computers categories.

This book covers a wide range of topics from the smart transportation domain. It discusses protocols, applications and security concerns in various vehicular networks using examples and easy-to-understand figures. The first four chapters focus on vehicular network protocols and applications, while the remaining four chapters incorporate security, trust and privacy issues with examples from real-life cases. The book concludes with a vision of what to expect in the near future and will be an invaluable resource for anybody interested in this nascent technology and its variegated applications. Dr. Niaz Chowdhury is a postdoctoral research associate at the Knowledge Media Institute, the Open University in England. Dr. Lewis M. Mackenzie is a senior lecturer in computing science at the University of Glasgow.

Philosophy And Management

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Author : Łukasz Sułkowski
language : en
Publisher: Taylor & Francis
Release Date : 2025-07-31

Philosophy And Management written by Łukasz Sułkowski and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-31 with Business & Economics categories.

This book invites readers on an intellectual journey where the great minds of philosophy intersect with contemporary organizational challenges. With classical and modern philosophical thought as its backbone, Philosophy and Management: Great Minds and Organizational Ideas demonstrates that the most renowned thinkers in human history, such as Aristotle, Confucius and Nietzsche, provide timeless wisdom for navigating the complexity of today’s business environments. Combining theoretical insights with practical applications, this book presents philosophical frameworks as robust foundations for decision-making, conflict resolution and leadership strategies. It explores crucial areas such as strategic management, human resources, ethics, corporate governance and innovation, challenging readers to explore management from a reflective and ethical perspective, and shows how philosophy equips leaders to build resilient and morally responsible organizations, which are essential in an age dominated by technological advancement and rapid societal changes. The book fills a significant gap in management literature, which often lacks deep philosophical reflection on organizational practices. It draws on ancient, modern and postmodern thought, connecting these insights to current management theories, thus, making it an invaluable resource for both practitioners and scholars. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Ai In Digital Marketing

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Author : Maria Johnsen
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-08-19

Ai In Digital Marketing written by Maria Johnsen and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-19 with Computers categories.

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

Big Data And Knowledge Sharing In Virtual Organizations

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Author : Gyamfi, Albert
language : en
Publisher: IGI Global
Release Date : 2019-01-25

Big Data And Knowledge Sharing In Virtual Organizations written by Gyamfi, Albert and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-25 with Computers categories.

Knowledge in its pure state is tacit in nature—difficult to formalize and communicate—but can be converted into codified form and shared through both social interactions and the use of IT-based applications and systems. Even though there seems to be considerable synergies between the resulting huge data and the convertible knowledge, there is still a debate on how the increasing amount of data captured by corporations could improve decision making and foster innovation through effective knowledge-sharing practices. Big Data and Knowledge Sharing in Virtual Organizations provides innovative insights into the influence of big data analytics and artificial intelligence and the tools, methods, and techniques for knowledge-sharing processes in virtual organizations. The content within this publication examines cloud computing, machine learning, and knowledge sharing. It is designed for government officials and organizations, policymakers, academicians, researchers, technology developers, and students.

Digital Marketing

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Author : Dave Chaffey
language : en
Publisher: Pearson UK
Release Date : 2019-02-05

Digital Marketing written by Dave Chaffey and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Strategies For Digital Business

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Author : Chetan Kohli
language : en
Publisher: Educohack Press
Release Date : 2025-02-20

Strategies For Digital Business written by Chetan Kohli and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.

"Strategies for Digital Business" is a comprehensive guide that unravels the complexities of the digital era for a global audience, with a particular focus on the USA. Authored by industry experts, this book serves as a roadmap for businesses seeking to thrive in the dynamic digital landscape. We begin with a foundational understanding of digital transformation, highlighting its importance in today's competitive market. The book explores the adoption of digital technologies and their impact on business operations, presenting complex concepts in an easily digestible manner. Real-world case studies and practical examples from various industries illustrate how successful digital strategies are implemented. Whether it's e-commerce, data analytics, or artificial intelligence, we provide actionable insights to help businesses stay ahead. The book delves into customer-centric strategies to enhance user experience, build brand loyalty, and leverage data for personalized interactions, particularly resonating with the American consumer landscape. Addressing digital risks and cybersecurity, we advocate a holistic approach that includes organizational culture, employee training, and robust risk management. The book also navigates the regulatory landscape, offering guidance on privacy laws, data protection, and compliance in the USA. Encouraging adaptability and continuous innovation, "Strategies for Digital Business" empowers businesses to embrace change and foster a culture of innovation.