Effective Writing Skills For Public Relations
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Effective Writing Skills For Public Relations
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Author : John Foster
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Effective Writing Skills For Public Relations written by John Foster and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Effective Writing Skills For Public Relations
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Author : John Foster
language : en
Publisher:
Release Date : 2001
Effective Writing Skills For Public Relations written by John Foster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business report writing categories.
Effective Writing Skills for Public Relations is a hands on, practical guide to writing style for students and others entering the PR industry. It offers advice on the basic principles of grammar, guidance on developing and policing a house style; handling headlines and captions; the basics of a press release; speech writing, ensuring readability and public speaking.
Pr Effective Writing Skills For Public Relations
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Author : John Foster
language : en
Publisher:
Release Date : 2008-01-01
Pr Effective Writing Skills For Public Relations written by John Foster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with categories.
Effective Writing Skills For Public Relations Second Edition
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Author : John Foster
language : en
Publisher:
Release Date : 2001
Effective Writing Skills For Public Relations Second Edition written by John Foster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines. This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and those who have to earn their living using the.
Epz Effective Writing Skills For Public Relations
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Author : John Foster
language : en
Publisher:
Release Date : 2009-01-01
Epz Effective Writing Skills For Public Relations written by John Foster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with categories.
Public Relations Writing
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Author : Donald Treadwell
language : en
Publisher: SAGE
Release Date : 2004
Public Relations Writing written by Donald Treadwell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
Ethics In Public Relations
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Author : Patricia J Parsons
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-11-03
Ethics In Public Relations written by Patricia J Parsons and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Public Relations Strategy
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Author : Sandra M Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-11-03
Public Relations Strategy written by Sandra M Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Risk Issues And Crisis Management In Public Relations
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Author : Michael Regester
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-06-03
Risk Issues And Crisis Management In Public Relations written by Michael Regester and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-03 with Business & Economics categories.
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Running A Public Relations Department
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Author : Mike Beard
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Running A Public Relations Department written by Mike Beard and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.