Running A Public Relations Department
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Running A Public Relations Department
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Author : Mike Beard
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Running A Public Relations Department written by Mike Beard and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.
Running A Public Relations Department
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Author : Mike Beard
language : en
Publisher:
Release Date : 1995
Running A Public Relations Department written by Mike Beard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Public relations firms categories.
Good Management Practice Is Essential If Any Public Relations Department Is To Be Highly Valued, Productive, Cost Effective And An Asset Of The Organisation Through Effective External And Internal Communication.
Planning And Managing Public Relations Campaigns
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Author : Anne Gregory
language : en
Publisher: Kogan Page Publishers
Release Date : 2000
Planning And Managing Public Relations Campaigns written by Anne Gregory and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:the public relations function;starting the planning process;research and analysis;setting objectives;strategy and tactics;timescales and resources;evaluation and review.Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Managing Public Relations
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Author : Peter M. Smudde
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-02
Managing Public Relations written by Peter M. Smudde and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-02 with Business & Economics categories.
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
Introducing Public Relations
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Author : Keith Butterick
language : en
Publisher: SAGE
Release Date : 2011-02-16
Introducing Public Relations written by Keith Butterick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-16 with Business & Economics categories.
This is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ‘day in the life’ examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.
Creativity In Public Relations
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Author : Andy Green
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Creativity In Public Relations written by Andy Green and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Public Relations Strategy
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Author : Sandra M Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-11-03
Public Relations Strategy written by Sandra M Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Writing Skills For Public Relations
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Author : John Foster
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-10-03
Writing Skills For Public Relations written by John Foster and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-03 with Business & Economics categories.
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Key Concepts In Public Relations
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Author :
language : en
Publisher: SAGE
Release Date : 2009-03-18
Key Concepts In Public Relations written by and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-18 with Business & Economics categories.
Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theory Takes it further with recommended reading
Today S Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2006
Today S Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.