El Roi De Marketing Y Ventas C Lculo Y Utilidad Nuevo Estandar De Rendimiento
DOWNLOAD
Download El Roi De Marketing Y Ventas C Lculo Y Utilidad Nuevo Estandar De Rendimiento PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get El Roi De Marketing Y Ventas C Lculo Y Utilidad Nuevo Estandar De Rendimiento book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
El Roi De Marketing Y Ventas C Lculo Y Utilidad Nuevo Estandar De Rendimiento
DOWNLOAD
Author : Pablo Turletti
language : en
Publisher: ESIC
Release Date : 2018-04-06
El Roi De Marketing Y Ventas C Lculo Y Utilidad Nuevo Estandar De Rendimiento written by Pablo Turletti and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-06 with Business & Economics categories.
En un entorno empresarial de transformación constante, las empresas corren el riesgo de perderse en movimientos estratégicos que no les llevan a ninguna parte, La transformación digital, los mercados omnicanal, y los constantes cambios en la tecnología y en los comportamientos de los consumidores y negocios, son solo algunos de los desafíos a los que se enfrentan los gerentes en la actualidad, Hay algo de cierto en esto, pero ¿qué tan cierto es para su organización? Es hora de enfocarse en resultados monetarios cuantificables, ¿Está usted o su empresa preparado para hacerlo? Este libro le ayudará a reorientar los procesos comerciales con el objetivo de priorizar el valor económico real detrás de campañas comerciales, proyectos de mercadotecnia y todo tipo de evaluación de intangibles, desde la gestión de stakeholders hasta la implementación de programas de sostenibilidad, Esta metodología, orientada a la consecución de resultados, una vez en marcha, reubica el foco de atención de los ejecutivos y gerentes para garantizar que cada actividad arroje un valor mensurable y contribuya al éxito económico y sostenible de la organización, Escrito por el mismo autor de ROI Marketing: The New Performance Standard, este libro describe un modelo con el que podrá realizar una validación económica de proyectos antes de la inversión, generar modelos predictivos, monitorizar el impacto monetario, y desarrollar inteligencia de negocio que hará mejorar procesos y la rentabilidad en general, Índice: Prólogo,- Agradecimientos,- Sobre ROIMarketing Institute,- Qué se puede esperar de este libro,- Opiniones de profesionales sobre el libro y la metodología,- ACERCA DE LA ECONOMÍA DEL MARKETING Y DE LOS PROYECTOS COMERCIALES,- Por qué debemos calcular el retorno económico de las actividades comerciales y los proyectos de marketing,- CÓMO CALCULAR EL RETORNO ECONÓMICO DE LAS ACTIVIDADES COMERCIALES Y LOS PROYECTOS DE MARKETING,- Medición y evaluación en marketing y ventas: la Matriz de ROI Marketing ©,- Matriz de ROI Marketing ©, La teoría,- INDICADORES ECONÓMICOS DEL MARKETING Y DE LAS VENTAS: PARA QUÉ SIRVEN,- Las cuatro funcionalidades de un modelo de gestión de ROI Marketing ©,- ¿Está lista mi organización para gestionar las ventas y los proyectosde marketing de manera orientada a los beneficios?,- Esquema de ejecución de la Matriz de ROI Marketing ©,- Plantilla de objetivos de la Matriz de ROI Marketing ©,- Plantilla 3WH de recolección de datos de la Matriz de ROI Marketing ©,- Checklist de evaluación de la Matriz de ROI Marketing ©,- Apéndice,- Índice de tablas y gráficos,- Índice de casos,
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry
DOWNLOAD
Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Computers categories.
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Sustentabilidad Empresarial Una Visi N Actual Para El Futuro Del Mundo
DOWNLOAD
Author :
language : es
Publisher: Universidad Panamerica
Release Date : 2022-01-14
Sustentabilidad Empresarial Una Visi N Actual Para El Futuro Del Mundo written by and has been published by Universidad Panamerica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-14 with Business & Economics categories.
El libro de Sustentabilidad empresarial. Una visión actual para el futuro del mundo es el resultado del trabajo de los profesores de la Facultad de Ciencias Económicas y Empresariales de la Universidad Panamericana, Campus Guadalajara, donde se aborda desde diferentes puntos de vista y perspectivas el tema de sustentabilidad, logrando un panorama excepcional para su aplicación.
El Roi De Las Decisiones Del Marketing
DOWNLOAD
Author : Manuel Chu Rubio
language : es
Publisher: Ediciones de la U
Release Date : 2021-06-04
El Roi De Las Decisiones Del Marketing written by Manuel Chu Rubio and has been published by Ediciones de la U this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04 with Business & Economics categories.
Sabes cuál es la rentabilidad de las estrategias de marketing de tu empresa? Está demostrado que las empresas que no miden la rentabilidad de sus inversiones en publicidad han desperdiciado mucho dinero. Es hora de hacer un verdadero análisis financiero y para eso nace este libro, que permite vincular las métricas del marketing con las finanzas de la empresa. A través de análisis de casos se ejemplificará cómo cuantificar, entender e interpretar los reportes financieros, determinar la rentabilidad y, por lo tanto, tomar mejores decisiones en torno al marketing de la empresa y hacerla competitiva, al mismo tiempo que se crean productos y servicios más atractivos para los consumidores.
Marketing An Introduction Global Edition
DOWNLOAD
Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The 4 Disciplines Of Execution
DOWNLOAD
Author : Chris McChesney
language : en
Publisher: Simon and Schuster
Release Date : 2016-04-12
The 4 Disciplines Of Execution written by Chris McChesney and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-12 with Business & Economics categories.
BUSINESS STRATEGY. "The 4 Disciplines of Execution "offers the what but also how effective execution is achieved. They share numerous examples of companies that have done just that, not once, but over and over again. This is a book that every leader should read! (Clayton Christensen, Professor, Harvard Business School, and author of "The Innovator s Dilemma)." Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it s likely no one even noticed. What happened? The whirlwind of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. "The 4 Disciplines of Execution" can change all that forever.
Principles Of Marketing
DOWNLOAD
Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Principles Of Corporate Finance
DOWNLOAD
Author : Richard A. Brealey
language : en
Publisher: Irwin Professional Pub
Release Date : 2006
Principles Of Corporate Finance written by Richard A. Brealey and has been published by Irwin Professional Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Describes the theory and practice of corporate finance. The authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. They bring fresh expertise and ideas to this textbook and partnership.
Corporate Finance
DOWNLOAD
Author : Jonathan B. Berk
language : en
Publisher:
Release Date : 2011
Corporate Finance written by Jonathan B. Berk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Corporations categories.
For MBA/graduate students taking a course in corporate finance. Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance. The second edition reflects the constantly changing world of finance, including information on the recent financial crisis, new behavioral finance research, and updated practitioner interviews.
Business Intelligence For Dummies
DOWNLOAD
Author : Swain Scheps
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-04
Business Intelligence For Dummies written by Swain Scheps and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-04 with Computers categories.
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.