Elgar Encyclopedia Of Consumer Behavior
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Elgar Encyclopedia Of Consumer Behavior
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Author : Johanna F. Gollnhofer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-06-28
Elgar Encyclopedia Of Consumer Behavior written by Johanna F. Gollnhofer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice Includes important related terms within each entry to help further independent analysis Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies
Elgar Encyclopedia Of Consumer Behavior
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Author : Johanna Gollnhofer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-06-05
Elgar Encyclopedia Of Consumer Behavior written by Johanna Gollnhofer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-05 with Business & Economics categories.
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Elgar Encyclopedia Of Post Keynesian Economics
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Author : Louis-Philippe Rochon
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-01-13
Elgar Encyclopedia Of Post Keynesian Economics written by Louis-Philippe Rochon and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Business & Economics categories.
This Encyclopedia is an invaluable reference book for post-Keynesian and heterodox economics. It consists of 300 entries, written by 180 different authors. The volume includes entries on key concepts of interest to post-Keynesians as well as descriptions of some of the seminal books in the post-Keynesian tradition. It will interest both students and scholars of heterodox economics, as well as policy makers around the world looking for a better alternative to mainstream economic policies at national and international levels in the aftermath of the global financial crisis that burst in 2008 and the COVID-19 pandemic crisis that began in 2020.
Encyclopedia Of Consumer Culture
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Author : Dale Southerton
language : en
Publisher: SAGE
Release Date : 2011-09-15
Encyclopedia Of Consumer Culture written by Dale Southerton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Environment Information And Consumer Behaviour
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Author : Signe Krarup
language : en
Publisher: Edward Elgar Publishing
Release Date : 2005-01-01
Environment Information And Consumer Behaviour written by Signe Krarup and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Over the past decade there has been growing interest in the role of information in the promotion of environmentally friendly behaviour. This book examines how and why the provision of such information can affect individual decisions concerning buying or consuming a product or valuing a policy. The information can take the form of a product label or a statement in a survey questionnaire, and the decision can be what product to buy, what food to eat or how to answer a contingent valuation question. The chapters in this volume carefully explore the explanations for consumer behaviour in different scenarios where information is provided about the 'public' implications of individual decisions. The first set of chapters examines the prospects for eco-labelling as a tool of environmental policy from a variety of different perspectives. They also look at how this form of information provision compares with more familiar policy instruments in achieving efficiency goals. In the second and third sections the focus is on environmental and food labelling, in which a combination of private and public motives for purchase decisions is found. Finally, the role of information in contingent valuation surveys is considered, in particular the impact of information and time in altering stated value responses.
Social Marketing And Behaviour Change
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Author : Linda Brennan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-12-31
Social Marketing And Behaviour Change written by Linda Brennan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
Routledge Handbook On Consumption
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Author : Margit Keller
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-10
Routledge Handbook On Consumption written by Margit Keller and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-10 with Social Science categories.
Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Encyclopedia Of Consumption And Waste
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Author : Carl A. Zimring
language : en
Publisher: SAGE Publications
Release Date : 2012-02-27
Encyclopedia Of Consumption And Waste written by Carl A. Zimring and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-27 with Science categories.
Archaeologists and anthropologists have long studied artifacts of refuse from the distant past as a portal into ancient civilizations, but examining what we throw away today tells a story in real time and becomes an important and useful tool for academic study. Trash is studied by behavioral scientists who use data compiled from the exploration of dumpsters to better understand our modern society and culture. Why does the average American household send 470 pounds of uneaten food to the garbage can on an annual basis? How do different societies around the world cope with their garbage in these troubled environmental times? How does our trash give insight into our attitudes about gender, class, religion, and art? The Encyclopedia of Consumption and Waste explores the topic across multiple disciplines within the social sciences and ranges further to include business, consumerism, environmentalism, and marketing to comprise an outstanding reference for academic and public libraries.
Handbook Of Behavioral Industrial Organization
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Author : Victor J. Tremblay
language : en
Publisher:
Release Date : 2018
Handbook Of Behavioral Industrial Organization written by Victor J. Tremblay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Economics categories.
The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.
Marketing For Entrepreneurs And Smes
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Author : Maja Konečnik Ruzzier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-11-29
Marketing For Entrepreneurs And Smes written by Maja Konečnik Ruzzier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Business & Economics categories.
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.