Elgar Encyclopedia Of Consumer Behavior
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Elgar Encyclopedia Of Consumer Behavior
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Author : Johanna Gollnhofer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-06-05
Elgar Encyclopedia Of Consumer Behavior written by Johanna Gollnhofer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-05 with Business & Economics categories.
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Elgar Encyclopedia Of Consumer Behavior
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Author : Johanna F. Gollnhofer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-06-28
Elgar Encyclopedia Of Consumer Behavior written by Johanna F. Gollnhofer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice Includes important related terms within each entry to help further independent analysis Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies
The Elgar Companion To Consumer Research And Economic Psychology
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Author : Peter E. Earl
language : en
Publisher: Edward Elgar Publishing
Release Date : 2002-01-01
The Elgar Companion To Consumer Research And Economic Psychology written by Peter E. Earl and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Business & Economics categories.
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Handbook Of Developments In Consumer Behaviour
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Author : Victoria Wells
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Handbook Of Developments In Consumer Behaviour written by Victoria Wells and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Advanced Introduction To Consumer Behavior Analysis
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Author : Gordon Foxall
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-05-26
Advanced Introduction To Consumer Behavior Analysis written by Gordon Foxall and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-26 with categories.
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Elgar Encyclopedia Of Pricing
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Author : Andreas Hinterhuber
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-07-28
Elgar Encyclopedia Of Pricing written by Andreas Hinterhuber and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-28 with Business & Economics categories.
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This Encyclopedia helps the reader optimize pricing operations and develop effective strategies in a business landscape where pricing decisions are pivotal. Authors use strategic, psychological, cultural, financial, technological, ethical and legal perspectives, covering cross-cultural dimensions to aid businesses operating in diverse markets. Crucially, the Encyclopedia highlights how pricing influences consumer behavior, shapes market dynamics, and drives business outcomes. This comprehensive Encyclopedia is a vital read for scholars in the dynamic fields of pricing, business analytics, marketing, strategic management, behavioral and experimental economics, economic psychology, finance and industrial economics. The Encyclopedia is conceived as an indispensable reference work for all pricing and marketing managers worldwide, both in B2B and in B2C markets. Key Features: Incorporates a wealth of data, methodologies and references Examines traditional pricing concepts alongside emerging trends 65 distinct entries written by leading academics and pricing experts Combines empirical research with real-world case studies to provide unparalleled guidance in navigating the intricate world of pricing strategy and management
Encyclopedia Of Sport Management
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Author : Pedersen, Paul M.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-12-14
Encyclopedia Of Sport Management written by Pedersen, Paul M. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-14 with Sports & Recreation categories.
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Elgar Encyclopedia Of Corporate Communication
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Author : Klement Podnar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-03-14
Elgar Encyclopedia Of Corporate Communication written by Klement Podnar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Religion And Consumer Behaviour In Developing Nations
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Author : Ayantunji Gbadamosi
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-01-29
Religion And Consumer Behaviour In Developing Nations written by Ayantunji Gbadamosi and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Business & Economics categories.
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
Elgar Encyclopedia Of Services
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Author : Faïz Gallouj
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-01-17
Elgar Encyclopedia Of Services written by Faïz Gallouj and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Business & Economics categories.
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.