Emociona Al Cliente Para Ganar M S Dinero Con El Neuromarketing
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Emociona Al Cliente Para Ganar M S Dinero Con El Neuromarketing
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Author : Manu Gutiérrez
language : es
Publisher:
Release Date : 2017-09-14
Emociona Al Cliente Para Ganar M S Dinero Con El Neuromarketing written by Manu Gutiérrez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-14 with categories.
�Conoces las preferencias de tu cliente respecto al producto que desea comprar?�Siempre sabes qu� es lo que realmente necesita y c�mo ofrec�rselo?En esta minigu�a, Manu ha resumido de un modo sencillo y comprensible para todos los lectores los conceptos m�s importantes de esta materia que utiliza la neurociencia. Adem�s, muestra aspectos desconocidos para ti acerca de este fascinante mundo de las ventas y de c�mo influyen en ellas nuestros pensamientos, conscientes o inconscientes. Tambi�n encontrar�s curiosidades y herramientas realmente eficaces para aumentar tus ventas aplicando las t�cnicas del neuromarketing. El neuromarketing nos permite entender qu� es lo que piensa y siente una persona cuando se acerca a una marca y compra o no alg�n producto o servicio. Manu lleva 26 a�os en el mundo del marketing, las ventas y la gesti�n de equipos de profesionales de ventas, y desde los �ltimos 14 a�os ha estado asesorando y formando comerciales para la multinacional n.˚ 1 en Espa�a (Telef�nica).Es cofundador, CEO y formador en EDEAE.com, proyecto dedicado a la consultor�a de pymes, micropymes y emprendedores. Es coach ejecutivo y empresarial (ACSTH-ICE y ASECO), practitioner en PNL por la International Trainers Academy of NLP (ITA), experto en Inteligencia Emocional por la Universidad Internacional de La Rioja (UNIR) y titulado de Grado Universitario de Psicolog�a del Trabajo y las Organizaciones.
Emociones Para Captar Clientes
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Author : Manu Gutierrez
language : es
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-05-22
Emociones Para Captar Clientes written by Manu Gutierrez and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-22 with categories.
�Te has preguntado alguna vez qu� nos impulsa a realizar la compra de un producto en concreto? �Qu� factores hacen que un eslogan o un sitio web nos resulten interesantes y capaces de mejorar la percepci�n de una marca? Manu ha recopilado para ti de un modo sencillo y muy bajado a la tierra los conceptos m�s importantes de esta materia que utiliza la neurociencia, as� como las cosas que no sab�as de la misma. Curiosidades y herramientas realmente eficaces para aumentar tus ventas aplicando las t�cnicas del neuromarketing. El neuromarketing nos permite entender qu� es lo que piensa y siente una persona cuando se acerca a una marca y compra o no alg�n producto o servicio. Manu lleva 26 a�os de experiencia en el mundo del marketing, las ventas y la gesti�n de personas, y desde los �ltimos 14 a�os, gestionando, asesorando y formando equipos comerciales para la multinacional n.˚ 1 en Espa�a (Telef�nica). Cofundador, CEO y formador en EDEAE.com, proyecto dedicado a la consultor�a de pymes, micropymes y emprendedores. Es coach ejecutivo y empresarial (ACSTH-ICE y ASECO), practitioner en PNL por la International Trainers Academy of NLP (ITA), experto en Inteligencia Emocional por la Universidad Internacional de La Rioja (UNIR) y estudiante de Grado Universitario de Psicolog�a del Trabajo y las Organizaciones.
Neuromarketing En Acci N
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Author : Néstor P. Braidot
language : es
Publisher: Ediciones Granica S.A.
Release Date : 2011-07
Neuromarketing En Acci N written by Néstor P. Braidot and has been published by Ediciones Granica S.A. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07 with Business & Economics categories.
¿Se puede leer la mente del consumidor, conocer sus motivaciones, sus deseos y su proceso de toma de decisiones para diseñar programas de marketing mas eficaces? De la convergencia entre las neurociencias y el marketing surge el neuromarketing, disciplina cuya finalidad es incorporar los conocimientos en los procesos cerebrales para aplicarlos a la relación entre la empresa y sus clientes, en campos tales como la comunicación, el posicionamiento, el producto, el precio, el branding y todos aquellos de los que se sirve una organización para lograr satisfacer las necesidades de sus clientes. En este libro Néstor Braidot le explica como aprovechar el neuromarketing, independientemente del tamaño de la empresa en la que pertenezca, del producto que venda y del tipo de consumidores a los que se dirija. Un libro, en definitiva, que pone a su alcance técnicas y conocimientos a las que hasta ahora solo accedían las multinacionales. Ponte al día con la disciplina que esta revolucionando el mundo del marketing "¿Por que elegimos Coca-Cola por encima de Pepsi? ¿Por que tomamos la decisión de colocar un producto y no otro de forma instintiva en el carro de compra? Néstor Braidot te lo cuenta en Neuromarketing, una guía imprescindible para navegar y seducir a los consumidores" Marc Cortés, socio-director de RocaSalvatella y profesor de Marketing de ESADE. "Por fin llega, de la mano de alguien tan renombrado en la materia como lo es Néstor Braidot, un libro en castellano sobre el neuromarketing" Javier Piedrahita, director del portal www.marketingdirecto.com
Neurobranding
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Author : Peter Steidl
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-04-19
Neurobranding written by Peter Steidl and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-19 with categories.
Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disruption wrought by the current technology-led industrial revolution, effective brand strategy is more critical than ever before. Informed by neuromarketing principles, Neurobranding brings together in one place what marketers need to know to build and manage brands that can form a strong, meaningful relationship with consumers that will protect them in a technology-driven future.
Communication By Design
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Author : James Pilditch
language : en
Publisher:
Release Date : 1970
Communication By Design written by James Pilditch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Marketing Research
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Author : Carl McDaniel, Jr.
language : en
Publisher: Wiley
Release Date : 2001-04-18
Marketing Research written by Carl McDaniel, Jr. and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-18 with Business & Economics categories.
You will notice a new name for this popular, well-respected text, formerly known as Contemporary Marketing Research. Marketing Research: The Impact of the Internet reflects the dramatic changes impacting the way marketing research is conducted in the new millennium. As with previous editions, Marketing Research: The Impact of the Internet, continues its unique, user-of-research approach. Realizing that most students won't decide to become marketing researchers, the authors focus on teaching students how to properly analyze and implement marketing research data. The Impact of the Internet As a result, this new edition actively integrates technology in student exercises, activities, and special feature boxes, in conjunction with a dynamic web site providing valuable teaching and learning resources, http://mcdaniel.swcollege.com. New to this Edition Comprehensive Coverage: Comprehensive Internet based marketing research coverage has been added to the new edition. This feature provides balanced insight into this critically important aspect of marketing research. WeSurveyor CD-ROM: Our exclusive partnership with Web-Surveyor, www.websurveyor.com, ensures student familiarization with the basics of Internet based surveys. Packaged free with each new text, this CD greatly enhances student learning by providing sample surveys, response scales, question libraries, and survey results that correspond to specific case studies and end-of-chapter exercises. Instructors gain complimentary access to the professional version of WebSurveyor for consulting and research purposes. Two New Cases: Comprehensive cases on Lufthansa Airlines and Discover Card have been added to this new edition, while the Heritage restaurant case has been moved to the web site.
Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes
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Author : Margaret Mark
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-02-06
The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes written by Margaret Mark and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-06 with Business & Economics categories.
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Virtual Environments And Advanced Interface Design
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Author : Woodrow Barfield
language : en
Publisher: Oxford University Press
Release Date : 1995-06-01
Virtual Environments And Advanced Interface Design written by Woodrow Barfield and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-06-01 with Computers categories.
This sweeping introduction to the science of virtual environment technology masterfully integrates research and practical applications culled from a range of disciplines, including psychology, engineering, and computer science. With contributions from the field's foremost researchers and theorists, the book focuses in particular on how virtual technology and interface design can better accommodate human cognitive, motor, and perceptual capabilities. Throughout, it brings the reader up-to-date with the latest design strategies and cutting-edge virtual environments, and points to promising avenues for future development. The book is divided into three parts. The first part introduces the reader to the subject by defining basic terms, identifying key components of the virtual environment, and reviewing the origins and elements of virtual environments. The second part focuses of current technologies used to present visual, auditory, tactile, and kinesthetic information. The book concludes with an in-depth analysis of how environments and human perception are integrated to create effective virtual systems. Comprehensive and splendidly written, Virtual Environments and Advanced Interface Design will be the "bible" on the subject for years to come. Students and researchers in computer science, psychology, and cognitive science will all want to have a copy on their shelves.
The Postman From Space
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Author : Guillaume Perreault
language : en
Publisher: Holiday House
Release Date : 2020-04-07
The Postman From Space written by Guillaume Perreault and has been published by Holiday House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Juvenile Fiction categories.
A postman's routine turns into an oddball cosmic adventure when he starts a new route in the far reaches of the galaxy. A New York Public Library Best Book for 2020 Selected for the Little Maverick Reading List Bob is a dedicated and deadpan mail carrier who remains unfazed when assigned a new postal route that takes his space ship to surprising planets. One is shaped like a bone and full of cosmic dogs who can't wait to get a tasty bite out of a postman. The colorful art features extraterrestrials, from a giant blue farmer to a small cactus-like creature, and cinematic views of awe-inspiring alien landscapes. Bob's adventures to make his five deliveries are as harrowing as they are hilarious in this award-winning graphic novel, perfect for fans of Jeff Smith's Bone comics.