Emotion As Promotion
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The Marketing Power Of Emotion
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Author : John O'Shaughnessy
language : en
Publisher: Oxford University Press
Release Date : 2002-12-26
The Marketing Power Of Emotion written by John O'Shaughnessy and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-26 with Business & Economics categories.
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.
Social Functions Of Emotion And Talking About Emotion At Work
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Author : Dirk Lindebaum
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-10-26
Social Functions Of Emotion And Talking About Emotion At Work written by Dirk Lindebaum and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
Despite how much we know about emotion, Social Functions of Emotion and Talking About Emotion at Work uniquely examines the utility of emotion in organizations against the ways in which both individuals and groups talk about them. Drawing on psychological and sociological research, this book provides groundbreaking insights for understanding how emotions are used in the workplace.Bringing together contributions from leading emotion researchers, this book features chapters focusing on 10 emotion, ranging from awe to shame. Through its exploration of the ways each emotion functions in relation to how we talk about them, this book injects fresh theoretical and practical momentum into how our discussions of workplace emotion can affect how emotional events are appraised over time and place. This, in turn influences the causes, expressions, and consequences of emotions in the workplace.With its novel approach, this book will be an invaluable tool for academics researching emotion, as well as postgraduate students working in the social sciences seeking reference material on emotion. HR managers and general readers seeking greater insight into emotions at work will also find this book to be a useful tool.
Emotion As Promotion
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Author : Rick Valicenti
language : en
Publisher:
Release Date : 2005
Emotion As Promotion written by Rick Valicenti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Art categories.
From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The firm is known not only for fusions of text and image but for the emotion and strength that pervade the work. Thirst hallmarks include striking color photographs, creative computer manipulation, the use of new media, and challenges offered to the reader/viewer (and sometimes to the client as well). The first monograph on the design group, Emotion as Promotion is an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. It showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes, Wired magazine, and Absolut vodka), unknown (unimplemented identities for iXL and U.S. Robotics), and notorious (the "Just My Type" nude alphabet, the Want photo shoot for RayGun). Thirst principal Rick Valicenti and his colleagues tell the tales of each project, offering sometimes funny, sometimes wry assessments of the client, the end result, and all stages in between.
Emotion And Proactivity At Work
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Author : Peng, Kelly Z.
language : en
Publisher: Policy Press
Release Date : 2021-04-16
Emotion And Proactivity At Work written by Peng, Kelly Z. and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-16 with Business & Economics categories.
EPDF and EPUB available Open Access under CC-BY-NC-ND licence. Individuals’ behaviours at work are known to be shaped by cold, or cognitive-motivational, processes as well as hot, or affect-motivational, processes. To date, employee proactivity research has mainly focused on the ‘cold’ side. But emotion has been proposed to ‘energize’ employees’ proactivity, especially in interdependent and uncertain work environments. In this pioneering work, expert scholars offer new thinking on the process by examining how emotion can drive employees’ proactivity in the workplace and how, in turn, that proactivity can shape one’s emotional experiences.
Handbook Of Emotions Fourth Edition
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Author : Lisa Feldman Barrett
language : en
Publisher: Guilford Publications
Release Date : 2016-08-02
Handbook Of Emotions Fourth Edition written by Lisa Feldman Barrett and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Psychology categories.
Recognized as the definitive reference, this handbook brings together leading experts from multiple psychological subdisciplines to examine one of today's most dynamic areas of research. Coverage encompasses the biological and neuroscientific underpinnings of emotions, as well as developmental, social and personality, cognitive, and clinical perspectives. The volume probes how people understand, experience, express, and perceive affective phenomena and explores connections to behavior and health across the lifespan. Concluding chapters present cutting-edge work on a range of specific emotions. Illustrations include 10 color plates. New to This Edition *Chapters on the mechanisms, processes, and influences that contribute to emotions (such as genetics, the brain, neuroendocrine processes, language, the senses of taste and smell). *Chapters on emotion in adolescence, older age, and in neurodegenerative dementias. *Chapters on facial expressions and emotional body language. *Chapters on stress, health, gratitude, love, and empathy. *Many new authors and topics; extensively revised with the latest theoretical and methodological innovations.
Passion Branding
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Author : Neill Duffy
language : en
Publisher: John Wiley & Sons
Release Date : 2004-11-19
Passion Branding written by Neill Duffy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-19 with Business & Economics categories.
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
About Face
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Author : Dan Hill
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-09-03
About Face written by Dan Hill and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-03 with Business & Economics categories.
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
No Hard Feelings
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Author : Liz Fosslien
language : en
Publisher: Penguin UK
Release Date : 2019-01-22
No Hard Feelings written by Liz Fosslien and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Business & Economics categories.
How do you deal with your emotions at work? 'Full of lively illustrations and practical examples to show how you can harness emotions to become more creative, collaborative and productive' Adam Grant, author of Originals ________________ We all know what it's like to feel overwhelmed with emotions at work - everything from jealousy to insecurity, anxiety to straight up panic - and there's no field guide to coping with them well. But we also know that ignoring or suppressing what you feel hurts your health, happiness and productivity. This book will help you figure out how to express your emotions productively in order to be both happier and more effective at work. Drawing on behavioural economics and psychology, No Hard Feelings will show you how to bring your best self to work every day. ________________ 'A must-read' Susan Cain, author of Quiet
Emotions At Work
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Author : Aviad E. Raz
language : en
Publisher: Harvard Univ Asia Center
Release Date : 2002
Emotions At Work written by Aviad E. Raz and has been published by Harvard Univ Asia Center this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Rather than focusing on the psychology of personal emotions at work, this study concentrates on emotions as role requirements, on workplace emotions that combine the private with the public, the personal with the social, and the authentic with the masked.
What Is Emotional Intelligence
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Author : Robert Moment
language : en
Publisher: Alpha Book Publisher
Release Date : 2022-02-14
What Is Emotional Intelligence written by Robert Moment and has been published by Alpha Book Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-14 with Self-Help categories.
Would you like to be more emotionally intelligent? Do you understand that this skill is now at the top of most employers wish lists? Where could EQ take you in your career? Emotional Intelligence (also known as EQ) is that special something that some people are naturally gifted with, which sets them apart from others in a way that is now highly sought after. If it isn’t something you naturally have bags of at your disposal don’t worry, because EQ can be learned and developed into a powerful tool that can take you far in life. This new book, What is Emotional Intelligence: The Ultimate EQ Coaching Guide to Learning the Number One Skill for Achieving Your Career Success, is an amazing resource that will help you to: · Manage your emotions at home and at work · Become more self-aware · Learn how to become a more focused listener · Use your EQ skills for promotion and job interview success · Achieve high emotional intelligence · Manage different personality types · And lots more… If you don’t think that your EQ is up to scratch then don’t despair! This book helps you put the powerful tool of Emotional Intelligence into action. With amazing actionable ideas, tips and strategies to follow, What is Emotional Intelligence will show you how to fuel your personal and professional success that will see you thrive and win like never before.