Emotions And Service In The Digital Age
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Emotions And Service In The Digital Age
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Author : Charmine E. J. Härtel
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-10-19
Emotions And Service In The Digital Age written by Charmine E. J. Härtel and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-19 with Business & Economics categories.
Research on Emotion in Organizations comprises chapters describing multidisciplinary research into affect, emotion, and mood in organizations at all levels of analysis, including within-person variation, individual differences, interpersonal exchanges, groups, and organizations.
Emotions And Service In The Digital Age
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Author : Charmine E. J. Härtel
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-10-19
Emotions And Service In The Digital Age written by Charmine E. J. Härtel and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-19 with Business & Economics categories.
Research on Emotion in Organizations comprises chapters describing multidisciplinary research into affect, emotion, and mood in organizations at all levels of analysis, including within-person variation, individual differences, interpersonal exchanges, groups, and organizations.
Affected
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Author : Cara Wrigley
language : en
Publisher: John Wiley & Sons
Release Date : 2019-02-19
Affected written by Cara Wrigley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-19 with Business & Economics categories.
How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.
Branding In The Digital Age Emotional Connections For Lasting Impact
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date :
Branding In The Digital Age Emotional Connections For Lasting Impact written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In an era of relentless competition and ever-shorter attention spans, emotional branding has emerged as a potent antidote to the noise and clutter of the marketplace. This transformative approach recognizes that emotions are the underlying drivers of human behavior, and that brands that successfully tap into these emotions forge enduring connections with their customers, building loyalty and driving business success. "Branding in the Digital Age: Emotional Connections for Lasting Impact" is the definitive guide to harnessing the power of emotional branding in today's competitive landscape. Drawing on cutting-edge research and real-world case studies, this comprehensive volume provides a roadmap for creating brands that resonate with consumers on a profound level, igniting passion, inspiring devotion, and driving measurable business results. Inside, you'll discover: * The science behind emotional branding and how emotions influence consumer behavior * The art of crafting a compelling brand story that speaks to your audience's hearts and minds * Strategies for creating emotional brand experiences that leave a lasting impression * Techniques for building authentic relationships with customers that foster loyalty and advocacy * How to measure and track the impact of your emotional branding efforts Whether you're a seasoned marketing professional, a budding entrepreneur, or a business owner looking to differentiate your brand in a crowded marketplace, "Branding in the Digital Age" is your essential guide to creating a brand that stands out, connects with customers, and drives lasting success. This book is not just a collection of theories and concepts; it's a practical guide filled with actionable insights and proven strategies that you can implement immediately to transform your brand into an emotional powerhouse. With its clear and engaging writing style, "Branding in the Digital Age" is an indispensable resource for anyone who wants to create a brand that truly matters. If you like this book, write a review!
How S Life In The Digital Age Opportunities And Risks Of The Digital Transformation For People S Well Being
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-02-26
How S Life In The Digital Age Opportunities And Risks Of The Digital Transformation For People S Well Being written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with categories.
This report documents how the ongoing digital transformation is affecting people’s lives across the 11 key dimensions that make up the How’s Life? Well-being Framework (Income and wealth, Jobs and earnings, Housing, Health status, Education and skills, Work-life balance, Civic engagement and ...
Emotion In The Digital Age
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Author : Darren Ellis
language : en
Publisher: Routledge
Release Date : 2020-10-08
Emotion In The Digital Age written by Darren Ellis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-08 with Fiction categories.
Emotion in the Digital Age examines how emotion is understood, researched and experienced in relation to practices of digitisation and datafication said to constitute a digital age. The overarching concern of the book is with how emotion operates in, through, and with digital technologies. The digital landscape is vast, and as such, the authors focus on four key areas of digital practice: artificial intelligence, social media, mental health, and surveillance. Interrogating each area shows how emotion is commodified, symbolised, shared and experienced, and as such operates in multiple dimensions. This includes tracing the emotional impact of early mass media (e.g. cinema) through to efforts to programme AI agents with skills in emotional communication (e.g. mental health chatbots). This timely study offers theoretical, empirical and practical insight regarding the ways that digitisation is changing knowledge and experience of emotion and affective life. Crucially, this involves both the multiple versions of digital technologies designed to engage with emotion (e.g. emotional-AI) through to the broader emotional impact of living in digitally saturated environments. The authors argue that this constitutes a psycho-social way of being in which digital technologies and emotion operate as key dimensions of the ways we simultaneously relate to ourselves as individual subjects and to others as part of collectives. As such, Emotion in the Digital Age will prove important reading for students and researchers in emotion studies, psychology, science and technology studies, sociology, and related fields.
A Research Agenda For Service Marketing
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Author : Olivier Furrer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-02-12
A Research Agenda For Service Marketing written by Olivier Furrer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
Exploring The Financial Landscape In The Digital Age
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Author : Thomas Andreas Maurer
language : en
Publisher: CRC Press
Release Date : 2024-08-13
Exploring The Financial Landscape In The Digital Age written by Thomas Andreas Maurer and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
The Proceedings of the International Conference on Financial Management and the Digital Economy (ICFMDE 2023) offers an overview of research and insights into how financial management is evolving in the digital age. The book covers a broad spectrum from examining cryptocurrency trends to exploring fintech advancements. Topics also extend to digital transformation strategies, practical applications of blockchain technology, and the profound impact of digital innovations on financial markets. Through rigorous research and analysis, the proceedings offer valuable insights into the future trajectory of the global economy. Written for scholars, researchers, and industry professionals in finance, economics, and digital innovation, this collection provides valuable insights into the rapidly changing field of financial management. Readers will gain deep perspectives on how digitalization is reshaping financial landscapes worldwide.
Humanizing Technology With Emotional Intelligence
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Author : Tikadar, Subrata
language : en
Publisher: IGI Global
Release Date : 2024-12-23
Humanizing Technology With Emotional Intelligence written by Tikadar, Subrata and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-23 with Computers categories.
In an era where technology permeates every aspect of our lives, the imperative for sentient systems has never been greater. This necessity stems from the recognition that effective human-computer interaction (HCI) transcends mere transactional exchanges, aspiring instead to foster connections that are as nuanced and empathetic as those between humans. Emotional intelligence in computing systems, therefore, is not a luxury but a prerequisite for creating technologies that enhance, rather than hinder, our daily lives. Affective computing, the interdisciplinary domain at the heart of this endeavor, bridges the gap between human emotional experience and computational technology, aiming to imbue machines with the ability to detect, interpret, and respond to human emotions. Humanizing Technology With Emotional Intelligence delves into the why and how of incorporating emotional intelligence into computing systems. The book provides a comprehensive overview of both the theoretical foundations and the practical applications of affective computing in HCI. Covering topics such as automotive safety, holistic student development, and social robotics, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, software developers, product managers, and more.
Health And Social Care In The Digital World
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Author : Nigel Starey
language : en
Publisher: CRC Press
Release Date : 2020-03-23
Health And Social Care In The Digital World written by Nigel Starey and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-23 with Medical categories.
This provocative and timely book examines the current state of primary care practice and outlines a new vision for the delivery of primary care services, primarily in the UK but also internationally. Encouraging a social compact between citizens, governments and the providers of care, the book describes how this will necessitate a redesign of the welfare sector to ensure it is 'fit for purpose' in the digital world. It explores the respective roles of the inverse care law and the rule of halves, systems theory and learning organisations, mutuality and active citizenship, and how these can be applied to improve service delivery. Key Features Offers an alternative approach to thinking and a challenge to leaders within primary care and to those with administrative responsibility for the sector Reflects the multiple challenges facing primary care, including the rise in frail elderly patients, increasing multi-morbidities, the impact of changing demography with migration and much more Sets these challenges in a context of increasing workforce pressures, including changing attitudes to professionalism, burnout and recruitment difficulties Outlines a road map for improvement, responding to current challenges around social care as well as digital/e-health Aimed at, and written for, all those committed to improving the future of the primary care sector in the UK and internationally, this important book will be of interest to students, clinicians, managers, commissioners, policy makers and service users.