A Research Agenda For Service Marketing
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A Research Agenda For Service Marketing
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Author : Olivier Furrer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-02-12
A Research Agenda For Service Marketing written by Olivier Furrer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
A Research Agenda For Sales
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Author : Fernando Jaramillo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-01-29
A Research Agenda For Sales written by Fernando Jaramillo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Business & Economics categories.
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.
Market Orientation And Service Firm Performance
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Author : Brendan J. Gray
language : en
Publisher:
Release Date : 2002
Market Orientation And Service Firm Performance written by Brendan J. Gray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session.
Handbook Of Service Marketing Research
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Author : Roland T. Rust
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-02-28
Handbook Of Service Marketing Research written by Roland T. Rust and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
A Research Agenda For Service Innovation
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Author : Faïz Gallouj
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-08-31
A Research Agenda For Service Innovation written by Faïz Gallouj and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Business & Economics categories.
This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, service ecosystems, smart service systems, religion, ageing, public organizations, gender, and ethical and societal issues. Bringing together internationals experts in the field of SIS, the book illustrates the strength and fertility of this research trajectory. It will be of great interest for both services and innovation scholars in economics, management science and public administration.
Handbook Of Marketing
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Author : Barton A Weitz
language : en
Publisher: SAGE
Release Date : 2002-11-04
Handbook Of Marketing written by Barton A Weitz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-04 with Business & Economics categories.
The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.
A Research Agenda For Brand Management In A New Era Of Consumerism
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Author : Ceridwyn King
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-09-06
A Research Agenda For Brand Management In A New Era Of Consumerism written by Ceridwyn King and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-06 with Business & Economics categories.
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
A Research Agenda For Consumer Financial Behavior
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Author : Jing J. Xiao
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-06-01
A Research Agenda For Consumer Financial Behavior written by Jing J. Xiao and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Business & Economics categories.
With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.
The Dark Side Of Crm
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Author : Bang Nguyen
language : en
Publisher: Routledge
Release Date : 2015-09-04
The Dark Side Of Crm written by Bang Nguyen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-04 with Business & Economics categories.
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
A Research Agenda For Event Management
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Author : John Armbrecht
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
A Research Agenda For Event Management written by John Armbrecht and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the Event Organization.