Market Orientation And Service Firm Performance
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Market Orientation And Service Firm Performance
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Author : Brendan J. Gray
language : en
Publisher:
Release Date : 2002
Market Orientation And Service Firm Performance written by Brendan J. Gray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
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Enlightened Marketing In Challenging Times
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Author : Felipe Pantoja
language : en
Publisher: Springer Nature
Release Date : 2020-09-17
Enlightened Marketing In Challenging Times written by Felipe Pantoja and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Business & Economics categories.
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Superior Customer Value And Business Performance
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Author : Stanley F. Slater
language : en
Publisher:
Release Date : 1992
Superior Customer Value And Business Performance written by Stanley F. Slater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Competition categories.
Developing A Market Orientation
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Author : Rohit Deshpande
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1999-04-16
Developing A Market Orientation written by Rohit Deshpande and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-16 with Business & Economics categories.
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)
Marketing A Relationship Perspective Second Edition
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Author : Hollensen Svend
language : en
Publisher: World Scientific
Release Date : 2019-03-15
Marketing A Relationship Perspective Second Edition written by Hollensen Svend and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-15 with Business & Economics categories.
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.
The Marketing Research Guide
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Author : Robert E. Stevens
language : en
Publisher: Routledge
Release Date : 2006
The Marketing Research Guide written by Robert E. Stevens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.
Finding New Ways To Engage And Satisfy Global Customers
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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2019-04-01
Finding New Ways To Engage And Satisfy Global Customers written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Determinants Of Innovation
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Author : Alfred Kleinknecht
language : en
Publisher: Springer
Release Date : 1996-11-08
Determinants Of Innovation written by Alfred Kleinknecht and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-11-08 with Business & Economics categories.
Micro-econometric analyses cover a wide range of new innovation 'input' and 'output' indicators. Among the robust findings about determinants of innovation is evidence on the importance of technological opportunity, of appropriability of innovation benefits, and of Schmooklerian demand-pull effects. As opposed to the evidence from standard R&D data, small firms appear more innovative and the impact of market power on innovation is, in the best case, modest.
A Multiple Layer Model Of Market Oriented Organizational Culture
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Author : Christian Homburg
language : en
Publisher:
Release Date : 2000
A Multiple Layer Model Of Market Oriented Organizational Culture written by Christian Homburg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Technology In The Modern Corporation
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Author : Mel Horwitch
language : en
Publisher: Elsevier
Release Date : 2013-10-22
Technology In The Modern Corporation written by Mel Horwitch and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-22 with Technology & Engineering categories.
Technology in the Modern Corporation: A Strategic Perspective examines the role of technology in corporate planning and all that this relationship implies to corporate organization and strategy. Organized into 13 chapters, this book first discusses the management of corporate entrepreneurship; technological innovation and interdependence; and the rise and character of modern technology strategy. Subsequent chapters describe corporate research and development; corporate strategies for managing emerging technologies; approaches for the strategic management of technology; innovation and corporate strategy; and executive succession, strategic reorientations, and organization evolution.