Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective
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Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective
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Author : Debora Bettiga
language : en
Publisher: Frontiers Media SA
Release Date : 2023-04-04
Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective written by Debora Bettiga and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-04 with Science categories.
Hedonism Utilitarianism And Consumer Behavior
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Author : Daniele Scarpi
language : en
Publisher: Springer Nature
Release Date : 2020-05-28
Hedonism Utilitarianism And Consumer Behavior written by Daniele Scarpi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Multidisciplinary Research In Arts Science Commerce Volume 13
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Author : Chief Editor- Biplab Auddya, Editor- Prof. Prabhjot Kaur, Dr. Mandeep Kaur, Dr. Reghunath K, Dr. Yalla Poli Naidu, Dr. Jayanti Jatav, Prof. Abhilash T P
language : en
Publisher: The Hill Publication
Release Date : 2024-12-05
Multidisciplinary Research In Arts Science Commerce Volume 13 written by Chief Editor- Biplab Auddya, Editor- Prof. Prabhjot Kaur, Dr. Mandeep Kaur, Dr. Reghunath K, Dr. Yalla Poli Naidu, Dr. Jayanti Jatav, Prof. Abhilash T P and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-05 with Antiques & Collectibles categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Routledge Handbook Of Tourism Experience Management And Marketing
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Author : Saurabh Kumar Dixit
language : en
Publisher: Routledge
Release Date : 2020-05-18
The Routledge Handbook Of Tourism Experience Management And Marketing written by Saurabh Kumar Dixit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-18 with Business & Economics categories.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
The Sustainable Food Choice
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Author : Valentina Carfora
language : en
Publisher: Academic Press
Release Date : 2025-07-25
The Sustainable Food Choice written by Valentina Carfora and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-25 with Technology & Engineering categories.
The Sustainable Food Choice: An Interdisciplinary Approach to Consumer Food Behaviour explores the intricate relationship between individual preferences, societal norms, and global challenges in the pursuit of sustainable eating habits. Featuring contributions from experts across various fields, the book delves into the nutritional, social, and psychological foundations of food choices, the influence of technology and innovation, and the role of policy in guiding consumer behavior. Through comprehensive analysis and case studies, it offers a roadmap for promoting environmentally friendly and health-conscious food consumption patterns.The book is structured into three sections, with each part focusing on unique aspects of sustainable eating. Highlights include chapters on psychological predictors of food choices, the impact of political attitudes, mindfulness in eating, front-of-package labeling, and smartphone interventions. It provides a holistic understanding of how science, mindfulness, and technology can be leveraged to encourage sustainable food choices. - Incorporates diverse perspectives to bridge the gap between knowledge and actionable ideas to promote more sustainable eating habits - Assesses psychological predictors of sustainable food choices - Showcases smartphone technology to promote sustainable food choices - Explores individual differences in sustainable eating through political, environmental, sociological, and emotional influences
Encyclopedia Of Multimedia Technology And Networking
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Author : Pagani, Margherita
language : en
Publisher: IGI Global
Release Date : 2005-05-30
Encyclopedia Of Multimedia Technology And Networking written by Pagani, Margherita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-30 with Computers categories.
"This encyclopedia offers a comprehensive knowledge of multimedia information technology from an economic and technological perspective"--Provided by publisher.
Emotionally Durable Design
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Author : Jonathan Chapman
language : en
Publisher: Earthscan
Release Date : 2012-04-27
Emotionally Durable Design written by Jonathan Chapman and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Architecture categories.
In today's unsustainable world of goods, where products are desired, purchased, briefly used and then promptly landfilled to make way for more, consumption and waste are rapidly spiralling out of control with truly devastating ecological consequences. Why do we, as a consumer society, have such short-lived and under-stimulating relationships with the objects that we invest such time, thought and money in acquiring, but that will soon be thoughtlessly discarded? Emotionally Durable Design is a call to arms for professionals, students and academic creatives; proposing the emergence of a new genre of sustainable design that reduces consumption and waste by increasing the durability of relationships established between users and products. In this provocative text, Jonathan Chapman pioneers a radical design about-face to reduce the impact of modern consumption without compromising commercial viability or creative edge. The author explores the essential question, why do users discard products that still work? It transports the reader beyond symptom-focused approaches to sustainable design such as design for recycling, biodegradeability and disassembly, to address the actual causes that underpin the environmental crisis we face. The result is a revealing exploration of consumer psychology and the deep motivations that fuel the human condition, and a rich resource of creative strategies and practical tools that will enable designers from a range of disciplines to explore new ways of thinking and of designing objects capable of supporting deeper and more meaningful relationships with their users.This is fresh thinking for a brave new world of creative, durable and sustainable products, buildings, spaces and designed experiences.
The Substance Of Style
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Author : Virginia Postrel
language : en
Publisher: Harper Collins
Release Date : 2009-03-17
The Substance Of Style written by Virginia Postrel and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-17 with Business & Economics categories.
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
Multidisciplinary Research In Arts Science Commerce Volume 15
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Author : Chief Editor- Biplab Auddya, Editor- Dr. Bijikumary P, Dr. Pravin Vivek Kaslikar, Prof. Rohit Kulkarni, Mr. Enock I, Dr. J.Sathish Kumar, Dr. Balaji Shivraj Hokarne
language : en
Publisher: The Hill Publication
Release Date : 2024-12-19
Multidisciplinary Research In Arts Science Commerce Volume 15 written by Chief Editor- Biplab Auddya, Editor- Dr. Bijikumary P, Dr. Pravin Vivek Kaslikar, Prof. Rohit Kulkarni, Mr. Enock I, Dr. J.Sathish Kumar, Dr. Balaji Shivraj Hokarne and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-19 with Antiques & Collectibles categories.