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Employer Branding In Regionalbanken

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Employer Branding In Regionalbanken

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Author : Julian Maurer
language : de
Publisher: tredition
Release Date : 2020-04-21

Employer Branding In Regionalbanken written by Julian Maurer and has been published by tredition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-21 with Study Aids categories.

Die Welt befindet sich im Umbruch. Ganz besonders von diesem Umbruch betroffen ist die Finanzdienstleistungsbranche, allen voran regionale Universalbanken, welche nicht nur im Kampf um lukrative Kunden, sondern ganz besonders auch im Kampf um die besten Köpfe, dem "War for talents" mit den Big Playern konkurrieren. Das Werk "Employer Branding in Regionalbanken - Employer Branding als Schlüssel unternehmerischen Erfolgs regional operierender universeller Kreditinstitute" von Julian Maurer gibt interessante und wichtige Impulse für das Personalmanagement regionaler Institute und stellt die herausragende Bedeutung eines guten Employer Branding heraus.

Content Marketing F R Regionalbanken

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Author : Stephan Reichhard
language : de
Publisher: Springer-Verlag
Release Date : 2019-02-06

Content Marketing F R Regionalbanken written by Stephan Reichhard and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-06 with Business & Economics categories.

Dieses Buch beschreibt die Möglichkeiten und Grenzen beim Einsatz von Content Marketing in Sparkassen, Volks- und Raiffeisenbanken und zeigt, wie regionale, mittelständisch geprägte Kreditinstitute von dieser Marketingtechnik profitieren können. Denn: Content Marketing stellt die Grundsätze des traditionellen Marketings auf den Kopf und gewinnt in der Kommunikationspraxis kleinerer wie größerer Unternehmen immer mehr an Bedeutung. Die Grundsätze: hilfreiche Inhalte statt Produktwerbung, Beziehungsaufbau statt Unterbrechung, Kommunikation auf Augenhöhe statt einseitiges Aussenden von Marketingbotschaften. Im Zentrum des Buches steht die Frage, wie ein Content-Marketing-Prozess konkret in einer Regionalbank implementiert werden kann. Mit vielen Interviews und praxisbezogenen Fallbeispielen.

Sustainable Employer Branding

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Author : Anders Parment
language : en
Publisher:
Release Date : 2009-05

Sustainable Employer Branding written by Anders Parment and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05 with categories.

Great employees -- and strategies to attract, keep and recruit the right talent for the organisation -- will be a defining characteristic of the competitive landscape in years to come. To build a sustainable employer brand, attention must be paid to the mechanisms that create an attractive workplace, regardless of the state of the economy. The need for recruitment may vary over time, but the employer brand can never be neglected. Like a consumer brand, the employer brand can only be built on the foundations of a long-term strategy. Moreover, consumer and employer brands overlap both in peoples expectations and in the signals that the organisation sends to the market. This book pinpoints a number of topics that organisations need to consider to be able to stay competitive in the future. Based on multinational research and experience, Anders Parment and Anna Dyhre give you the background, models and tools necessary to develop a strong, consistent and sustainable employer brand. Employer Branding emphasises the need for taking the employment function very seriously -- regardless of whether its a highly ranked organisation or an organisation with a weak consumer brand, poor location, and a high percentage of short-term hires. Every employer has an employer brand no matter of size, location or structure, but many organisations lack a strategy to deal with employer branding. Employer branding has a number of positive influences on an organisation's brand profile, attractiveness and viability. This book sets out clearly and concisely the sort of organisational policies and employer practices that must be in place in order to create a good workplace for employees, and to ensure that the right people will want to join and stay with the organisation. Employees may not be our employees forever, but they might become ours forever, provided we have a strategy to manage alumni relationships. Alumnis are ambassadors of our brand and our values -- also after they finished working for our organisation.

Recruiting 4 0 Big Data F R Kmu

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Author : Kevin William Der
language : de
Publisher: tredition
Release Date : 2020-04-08

Recruiting 4 0 Big Data F R Kmu written by Kevin William Der and has been published by tredition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-08 with Business & Economics categories.

In seinem Fachbuch "Recruiting 4.0 - Big Data für KMU - Nutzung von Wettbewerbsvorteilen für den deutschen Mittelstand durch zielgerichteten Big Data-Einsatz im Recruiting" analysiert der Münchner Wirtschaftswissenschaftler und Banker Kevin William Der auf Grundlage seiner aktuellen Studie zum zielgerichteten Einsatz von Big Data im Personalmanagement kleiner und mittelständischer Unternehmen sowie weiteren Erkenntnissen aus Forschung und Praxis die Möglichkeiten, welche sich mittelständischen Unternehmen durch Big Data-Nutzung eröffnen, und gibt wertvolle Hinweise und Denkanstöße für das Management von KMUs.

The Disruptive Power Of Online Education

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Author : Andreas Altmann
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-11-22

The Disruptive Power Of Online Education written by Andreas Altmann and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-22 with Education categories.

This book explores how higher education institutions across the globe respond to the disruptive changes triggered by online technologies. Contributions address transformations regarding program design, business models and pedagogical interventions in a digital teaching environment.

Perspektive Unternehmensberatung 2024

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Author : e-fellows.net
language : de
Publisher: e-fellows.net
Release Date : 2023-09-01

Perspektive Unternehmensberatung 2024 written by e-fellows.net and has been published by e-fellows.net this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with Business & Economics categories.

"Perspektive Unternehmensberatung" ist das Expertenbuch zum Einstieg in die Consulting-Branche und beantwortet kompakt die entscheidenden Fragen. Welche Beratungsbereiche und Player gibt es? Wie kann man sich den Beruf von Unternehmensberater:innen vorstellen? Mit welchen Einstiegsgehältern kann man rechnen? Was sollte man bei der Bewerbung beachten, und wie bereitet man sich am besten auf das Auswahlverfahren und die Case Studies vor? Neben der Hilfe zur Entscheidungsfindung liegt der Schwerpunkt des Buchs auf der Bewältigung der Case-Interviews. Theoretische Konzepte und ausführliche Case Studies mit Lösungsskizzen unterstützen Bewerber:innen dabei, sich optimal auf den Auswahltag vorzubereiten.

Perspektive Unternehmensberatung 2023

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Author : e-fellows.net
language : de
Publisher: e-fellows.net
Release Date : 2022-10-01

Perspektive Unternehmensberatung 2023 written by e-fellows.net and has been published by e-fellows.net this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-01 with Business & Economics categories.

Ifz Fintech Study 2017 An Overview Of Swiss Fintech

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Author : Thomas Ankebrand, 1966-
language : en
Publisher:
Release Date : 2017

Ifz Fintech Study 2017 An Overview Of Swiss Fintech written by Thomas Ankebrand, 1966- and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

The “IFZ FinTech Study 2017” of the Lucerne University of Applied Sciences and Arts provides interested parties with a comprehensive overview of the Swiss FinTech sector. The first part of the study describes the ecosystem of FinTech: On the one hand, it deals with the political and legal, economic, social, as well as technological environment. On the other hand, it provides the reader with an evaluation of the business models of 190 Swiss FinTech companies. The second part of the study introduces the reader in more detail to 104 Swiss companies that offer digital financial services. These overviews of the companies include information about target markets, distribution channels and revenue models, as well as various business performance indicators.

Bankmagazin Jahrgang 2013

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Author : Stefanie Burgmaier
language : de
Publisher: Springer-Verlag
Release Date : 2015-08-03

Bankmagazin Jahrgang 2013 written by Stefanie Burgmaier and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.

Dieser Jahrgangsband bündelt alle elf Ausgaben BANKMAGAZIN des Jahres 2013. Unabhängig, kritisch, kompetent! Für Führungskräfte der Finanzwirtschaft und solche, die es werden wollen. BANKMAGAZIN ist die größte Bankzeitschrift Deutschlands für Fach- und Führungskräfte in Banken, Sparkassen und der Finanzwirtschaft. Unabhängige Experten vermitteln fundierte Informationen aus allen bankrelevanten Geschäftsfeldern. Branchenentwicklung, Marketing, Kundenservice, Vertrieb, Personal, Informations- und Kommunikationstechnologie und Finanzprodukte stehen im redaktionellen Fokus. Der Serviceteil ergänzt das Themenspektrum durch Unternehmensnachrichten, Produktinformationen, Interviews, Fallstudien, Trends, Veranstaltungen, Literatur und Anbieterverzeichnis.

Handbook Of Marketing Decision Models

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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05

Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Employer Branding In Regionalbanken

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