Encyclopedia Of Global Brands
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Encyclopedia Of Global Brands
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Author :
language : en
Publisher: Saint James Press
Release Date : 2013
Encyclopedia Of Global Brands written by and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Reference categories.
Looks at the history, evolution, and market status of more than six hundred brand name products.
Encyclopedia Of Global Brands A J
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Author :
language : en
Publisher:
Release Date : 2013
Encyclopedia Of Global Brands A J written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.
"The Encyclopedia's two volumes highlight 269 of the most popular brands in the world. The brands covered represent products currently on the market, ranging from those whose branding history extends a century or more to newcomers who have quickly established their strength in the 21st-century global marketplace"--Preface, page ix.
Encyclopedia Of Global Brands K Z
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Author :
language : en
Publisher:
Release Date : 2013
Encyclopedia Of Global Brands K Z written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.
"The Encyclopedia's two volumes highlight 269 of the most popular brands in the world. The brands covered represent products currently on the market, ranging from those whose branding history extends a century or more to newcomers who have quickly established their strength in the 21st-century global marketplace"--Preface, page ix.
Encyclopedia Of Global Brands
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Author : Peggy Geeseman
language : en
Publisher:
Release Date : 2004
Encyclopedia Of Global Brands written by Peggy Geeseman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Encyclopedia Of Consumer Brands
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Author : St. James Press
language : en
Publisher: Saint James Press
Release Date : 2012-06-15
Encyclopedia Of Consumer Brands written by St. James Press and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-15 with Business & Economics categories.
Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Encyclopedia Of Consumer Brands
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Author : St. James Press
language : en
Publisher: Saint James Press
Release Date : 2012-06-15
Encyclopedia Of Consumer Brands written by St. James Press and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-15 with Business & Economics categories.
Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Encyclopedia Of Major Marketing Strategies
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Author : Matthew Miskelly
language : en
Publisher: Encyclopedia of Major Marketin
Release Date : 2019
Encyclopedia Of Major Marketing Strategies written by Matthew Miskelly and has been published by Encyclopedia of Major Marketin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
Encyclopedia Of Consumer Brands
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Author :
language : en
Publisher:
Release Date : 1994
Encyclopedia Of Consumer Brands written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Brand name products categories.
Encyclopedia Of Global Industries
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Author : Diane M. Sawinski
language : en
Publisher: Gale Research International, Limited
Release Date : 1996
Encyclopedia Of Global Industries written by Diane M. Sawinski and has been published by Gale Research International, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This one-stop directory will quickly bring you and your patrons up to speed on 115 vital international industries through detailed, custom-written articles. Encyclopedia of Global Industries covers industries with significant global trade and interdependence such as automotive, apparel petroleum and commercial fishing and provides information that is difficult to locate -- all in one source. This title's extensive coverage and useful blend of industry overview and outlook make it unique among reference sources that concentrate on international industries. Encyclopedia of Global Industries fills the information gap between trade journals that lack comprehensive overviews and international statistics which form primary sources. With this innovative reference you can address your patrons' specific international industry research needs: -- Students compiling information on issues surrounding various industries for reports or papers -- Business professionals seeking international trade data -- Job seekers gathering industry statistics to prepare for interviews -- Attorneys collecting information for litigation -- Accounting consultants needing a fast, up-to-date overview of an industry -- Investors or commodity brokers researching the soundness of an industry -- Journalists looking for information for articles -- As well as many others Arranged alphabetically by industry, each entry covers a broad spectrum of topics about the industry: -- Size and economic/social impact of the industry -- How it is organized and how it functions -- History and development -- Major countries and companies involved in the industry, including rankings and marketshares -- Current economic outlook with projections -- Size and nature of the work force -- Research and technology within the industry -- A bibliography of sources for more information -- Other features include statistics, graphs, tables and charts, as well as market share and trend data To help users find the information they need, several methods of access are available. Two table of contents arrange information: the first, alphabetically by broad industry categories with the industry titles below; the second lists all industry titles alphabetically. Four major indexes include: the general index, containing alphabetical references to all companies, associations, publications, and other key terms in the text; the geographic index, separated by industry within each country; the Harmonized System code index, which links the HS codes to corresponding SIC codes; and the industry index, organized by SIC code. Hot industries covered include -- Biotechnology -- Information retrieval services -- Computer and data processing industries -- Financial services and trading -- Instruments and related products -- Metal products and industries -- Printing and publishing -- Public services and utilities -- Retail and rental outlets
Global Branding Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-07-05
Global Branding Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Business & Economics categories.
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.