Encyclopedia Of Global Brands K Z
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Encyclopedia Of Global Brands K Z
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Author :
language : en
Publisher:
Release Date : 2013
Encyclopedia Of Global Brands K Z written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.
"The Encyclopedia's two volumes highlight 269 of the most popular brands in the world. The brands covered represent products currently on the market, ranging from those whose branding history extends a century or more to newcomers who have quickly established their strength in the 21st-century global marketplace"--Preface, page ix.
Encyclopedia Of Global Brands A J
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Author :
language : en
Publisher:
Release Date : 2013
Encyclopedia Of Global Brands A J written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.
"The Encyclopedia's two volumes highlight 269 of the most popular brands in the world. The brands covered represent products currently on the market, ranging from those whose branding history extends a century or more to newcomers who have quickly established their strength in the 21st-century global marketplace"--Preface, page ix.
Encyclopedia Of Global Brands
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Author :
language : en
Publisher: Saint James Press
Release Date : 2013
Encyclopedia Of Global Brands written by and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Reference categories.
Looks at the history, evolution, and market status of more than six hundred brand name products.
Encyclopedia Of Global Brands
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Author : Peggy Geeseman
language : en
Publisher:
Release Date : 2004
Encyclopedia Of Global Brands written by Peggy Geeseman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Encyclopedia Of Global Studies
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Author : Helmut K. Anheier
language : en
Publisher: SAGE Publications
Release Date : 2012-03-09
Encyclopedia Of Global Studies written by Helmut K. Anheier and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-09 with Political Science categories.
"With all entries followed by cross-references and further reading lists, this current resource is ideal for high school and college students looking for connecting ideas and additional sources on them. The work brings together the many facets of global studies into a solid reference tool and will help those developing and articulating an ideological perspective." — Library Journal The Encyclopedia of Global Studies is the reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes, including the globalization of economies and technologies; the diaspora of cultures and dispersion of peoples; the transnational aspects of social and political change; the global impact of environmental, technological, and health changes; and the organizations and issues related to global civil society. Key Themes: • Global civil society • Global communications, transportation, technology • Global conflict and security • Global culture, media • Global demographic change • Global economic issues • Global environmental and energy issues • Global governance and world order • Global health and nutrition • Global historical antecedents • Global justice and legal issues • Global religions, beliefs, ideologies • Global studies • Identities in global society Readership: Students and academics in the fields of politics and international relations, international business, geography and environmental studies, sociology and cultural studies, and health.
Encyclopedia Of Global Resources
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Author : Craig Willard Allin
language : en
Publisher:
Release Date : 2010
Encyclopedia Of Global Resources written by Craig Willard Allin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Nature categories.
The topic of our natural resources has become an important issue over the last few years. The abundance of some (and scarcity of others) has sparked many a debate. The four volumes in this set discuss not only the aspects of the resources themselves, but their economic and social impact as well. Plus, complimentary online access is provided through Salem Science.
Encyclopedia Of Global Justice
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Author : Deen K. Chatterjee
language : en
Publisher: Springer Science & Business Media
Release Date : 2011
Encyclopedia Of Global Justice written by Deen K. Chatterjee and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electronic books categories.
This encyclopedia provides a premier reference guide for students, scholars, policy makers, and others interested in assessing the moral consequences of global interdependence and understanding the concepts and arguments that shed light on the myriad aspects of global justice.
Encyclopedia Of Global Industries
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Author : Diane M. Sawinski
language : en
Publisher: Gale Research International, Limited
Release Date : 1996
Encyclopedia Of Global Industries written by Diane M. Sawinski and has been published by Gale Research International, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This one-stop directory will quickly bring you and your patrons up to speed on 115 vital international industries through detailed, custom-written articles. Encyclopedia of Global Industries covers industries with significant global trade and interdependence such as automotive, apparel petroleum and commercial fishing and provides information that is difficult to locate -- all in one source. This title's extensive coverage and useful blend of industry overview and outlook make it unique among reference sources that concentrate on international industries. Encyclopedia of Global Industries fills the information gap between trade journals that lack comprehensive overviews and international statistics which form primary sources. With this innovative reference you can address your patrons' specific international industry research needs: -- Students compiling information on issues surrounding various industries for reports or papers -- Business professionals seeking international trade data -- Job seekers gathering industry statistics to prepare for interviews -- Attorneys collecting information for litigation -- Accounting consultants needing a fast, up-to-date overview of an industry -- Investors or commodity brokers researching the soundness of an industry -- Journalists looking for information for articles -- As well as many others Arranged alphabetically by industry, each entry covers a broad spectrum of topics about the industry: -- Size and economic/social impact of the industry -- How it is organized and how it functions -- History and development -- Major countries and companies involved in the industry, including rankings and marketshares -- Current economic outlook with projections -- Size and nature of the work force -- Research and technology within the industry -- A bibliography of sources for more information -- Other features include statistics, graphs, tables and charts, as well as market share and trend data To help users find the information they need, several methods of access are available. Two table of contents arrange information: the first, alphabetically by broad industry categories with the industry titles below; the second lists all industry titles alphabetically. Four major indexes include: the general index, containing alphabetical references to all companies, associations, publications, and other key terms in the text; the geographic index, separated by industry within each country; the Harmonized System code index, which links the HS codes to corresponding SIC codes; and the industry index, organized by SIC code. Hot industries covered include -- Biotechnology -- Information retrieval services -- Computer and data processing industries -- Financial services and trading -- Instruments and related products -- Metal products and industries -- Printing and publishing -- Public services and utilities -- Retail and rental outlets
Encyclopedia Of International Games
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Author : Daniel Bell
language : en
Publisher: McFarland
Release Date : 2016-03-17
Encyclopedia Of International Games written by Daniel Bell and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Sports & Recreation categories.
The Olympic Games, revived in 1896, are the most well known international multisport gathering--but since 1896, hundreds of other competitions based on the Olympic Games model have been established whose histories have not been well documented. The Encyclopedia of International Games captures (in one alphabetical sequence) the histories of these games, many of them for the first time. The work includes major regional events such as the African, Asian, Arab, South Pacific, and Pan American Games; competitions such as the Indian Ocean Island Games, Arctic Winter Games, Island Games, and Games of the Small Countries of Europe; specific populations or professions such as the North American Indigenous Games, Maccabiah Games, World Military Games, World Police and Fire Games, and World Medical and Health Games; and Special Olympics, the Paralympics, games for the blind, and other regional games. Eight appendices, notes, bibliography, index.
Encyclopedia Of Brand Communications
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Author : Jason Cj
language : en
Publisher: Independently Published
Release Date : 2021-02-17
Encyclopedia Of Brand Communications written by Jason Cj and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with categories.
The Encyclopedia of Brand Communications is a capstone publication in brand communications that sets the tone of how brand communicators should approach stewarding the brands under their care. A compendium consolidating key research insights pertaining to issues on branding including digital marketing, PR, design, copywriting, copy strategy, cult branding, brand communities and tribes, brand personality, brand architecture, data analytics, amongst others, the actionable points move brand custodians from strategy to execution, whilst keeping their focus on retaining the brand DNA. A practitioner's guide that needs to be within arms-reach of any marketer, its rich research contents also provide researchers / academia an excellent overview of how marketing theory in branding bridges into practice. This omnibus is a must-have on the shelves of libraries and practitioners alike. -CONTENTS-ContentsBrand Personality1. Introduction to brand personality2. Brand quality 3. Brand attraction, loyalty and love4. Luxury branding5. Corporate personality6. Brand personality dilution 7. Brand architectureBrand Design1. Designing your logo 2. Designing your website3. Designing your brief4. Designing your brand experience5. Designing your funnel6. Designing your customer loyalty programmeBrand Community/Tribe1. Introduction to communities and tribes2. Brand tribe3. Brand engagement4. Forging internal tribes5. Brand authenticity6. From tribe to recurring revenueCultifying a Brand 1. Introduction to the cult2. Cult figureheads3. Cultified by association4. Cultifying your senses - doing it right 5. Name, Nomenclature & architecture Branding at the granular1. Data2. Funnels3. Personas4. Pricing5. Digital Marketing6. Digital PR 7. Selling 8. Branding9. Content Strategy / Copywriting