Energy Marketing Strategies
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Energy Marketing Strategies
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Author :
language : en
Publisher: Chartwell Incorporated
Release Date : 1997
Energy Marketing Strategies written by and has been published by Chartwell Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Reference categories.
Marketing Renewable Energy
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Author : Carsten Herbes
language : en
Publisher: Springer
Release Date : 2017-06-23
Marketing Renewable Energy written by Carsten Herbes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-23 with Business & Economics categories.
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Royal Tiger
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Author : Jashim Uddin Ahmed
language : en
Publisher:
Release Date : 2017
Royal Tiger written by Jashim Uddin Ahmed and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Branding (Marketing) categories.
The Royal Tiger case deals with the strategic marketing issues of an energy drink brand that is produced and distributed by Globe Soft Drinks Ltd (GSD) in Bangladesh. The energy drinks industry is flourishing in emerging economies like Bangladesh. Royal Tiger gives the Bangladeshi people a cheaper option for energy drinks compared to popular international brands, and the drink appeals to a target customer of younger people. The company also markets the drink through emotional appeal, using promotional tools such as TV, radio, print media and strategically placed billboards. With TV commercials, Globe Soft Drinks Ltd has established a footing in the rural and urban market through mass marketing, using popular celebrities for an emotional appeal. There are many challenges concerning energy drink consumption and health, but Royal Tiger seems optimistic as consumption of energy drinks is increasing.
Marketing Strategy For Set Up Photovoltaic Solar Energy Systems In Turkey
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Author : Taner Hamid Yilmaz
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-22
Marketing Strategy For Set Up Photovoltaic Solar Energy Systems In Turkey written by Taner Hamid Yilmaz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-22 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.
Selling Power
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Author : Jim Drummond
language : en
Publisher: Trafford on Demand Pub
Release Date : 2001
Selling Power written by Jim Drummond and has been published by Trafford on Demand Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Selling Power - Marketing Energy Under Deregulation is a comprehensive look at the issues confronting energy companies preparing marketing strategies. Specific marketing solutions are provided with case studies.
How Marketing Strategy Influences
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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2021-05-10
How Marketing Strategy Influences written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-10 with categories.
⦁Energy entrepreneur's business strategyBefore you decide to operate either any kinds of secondary energy or primary energy supply business or both kinds of energy supply business. I recommend that you need to consider how to solve these questions before choosing which kind of energy product to manufacture. The questions may include as below: Who are your energy business's competitors (peers)? How do they compare? How have your energy business company performed cyclically? How to choose to manufacture to sell which kinds of primary or secondary energy product(s), either manufactures only primary energy product(s) or manufactures only secondary energy products or both? Which countries do you plan to sell your energy product?Illustration by Wilsey, composition services graphiss showed that these natural resources to energy product the world's electricity percentage, such as below:41% of coal, 5% of oil, 21% of gas, 13% of nuclear, 16% of Hydro, 3% other renewable secondary man-made energy.Hence, coal will be future the major natural resource to produce electricity. The energy entrepreneur ought attempt to explore any coal resources, when who choose to supply electricity power to consumers for future energy consumption country markets.Wiley, composition services also predicted that the expectation is that North America coal will supply the expectation is that North America coal will supply Asian demand, Us export terminals have a total capacity of 173 million tommes output. China will drive 16% of the nations total output. China will drive the sea-born demand for coal over for the forcessable future. Chinese energy consumption will grow more than 12 % between 1980 and 2009 years. Though, China heads global demand, India is growing faster in terms of coal imports. Much of the global coal demand will be supplied by Indonesia and Australia. Colombia, Russia, South Africa and Mongolia are also players in global export coal energy resources.Consequently, I believe that secondary energy will be one kind of new energy product to replace traditional primary energy product for human energy consumption market global needs. Hence, it is right time any energy entrepreneur needs to research how to explore any undiscovered man-made renew used secondary energy products to avoid primary energy shortage crisis occurrence.Understanding efficient distribution on solar and water energy Understanding solar energy efficient consumptionWhat is solar energy? Every day, the sun radiates ( send out) and enormous amount of energy, called solar energy. It radiates more energy in one day. Then, the world uses in one year. This energy comes from within the sun itself. The sun makes energy in its inner core in a process called nuclear fusion.Only a small part of the visible radiant energy ( light) that the sun emits into space ever reaches the earth enough to supply all our energy needs. Every hour enough solar energy reaches the earch to supply our nation's energy is considered a renewable energy source due to this fact. Today, people use solar energy to heat buildings and water t generate electricity. Solar energy accounts for a very small percentage of U.S. energy less than one percent. Solar energy is used by residences and to generate mostly electricity.Method to gather solar: A solar collector is one way to capture sunlight and change it into usable clean energy. A closed car on a sunny day is like a solar collector. As sunlight passes through the car's windows, is it absorbed by the seat covers, walls, and floor of the car. The absorbed light changed into heat. The car;s windows let light in, but they don't let all the heat out.
The New Rules Of Green Marketing
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Author : Jacquelyn Ottman
language : en
Publisher: Routledge
Release Date : 2017-10-19
The New Rules Of Green Marketing written by Jacquelyn Ottman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Development Of A Marketing Plan For The South African Solar Energy Market
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Author : Christian Biewald
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-14
Development Of A Marketing Plan For The South African Solar Energy Market written by Christian Biewald and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-14 with Business & Economics categories.
Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company’s growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.
Energy Branding
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Author : Friðrik Larsen
language : en
Publisher: Springer
Release Date : 2017-06-10
Energy Branding written by Friðrik Larsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-10 with Business & Economics categories.
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.
The Power Of Belonging
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Author : Said Aghil Baaghil
language : en
Publisher: iUniverse
Release Date : 2013-04
The Power Of Belonging written by Said Aghil Baaghil and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Business & Economics categories.
The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil's advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who don't think about their brands from the beginning, says Baaghil, are still building a brand perception-they're just building an unplanned, "wild" brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghil's ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region.