Engaging The Media
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Social Media
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Author : Regina Luttrell
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-08-14
Social Media written by Regina Luttrell and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-14 with Computers categories.
Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through a thorough history of social media and pioneers of the field; chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Media Experiences
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Author : Annette Hill
language : en
Publisher: Routledge
Release Date : 2019
Media Experiences written by Annette Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Audiences categories.
A major change to the business of media over the past decade is the global production and distribution of drama and reality entertainment formats for television and digital media. This book draws on production and audience practices for international formats.
Social Tv
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Author : Mike Proulx
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-26
Social Tv written by Mike Proulx and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
The Critical Media Literacy Guide
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Author : Douglas Kellner
language : en
Publisher: BRILL
Release Date : 2019-05-20
The Critical Media Literacy Guide written by Douglas Kellner and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-20 with Education categories.
The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications in which educators put these ideas into action in classrooms with students from kindergarten up through the university.
Civic Life Online
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Author : W. Lance Bennett
language : en
Publisher: MIT Press
Release Date : 2008
Civic Life Online written by W. Lance Bennett and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
The relationship of participation in online communities to civic and political engagement. Young people today have grown up living substantial portions of their lives online, seeking entertainment, social relationships, and a place to express themselves. It is clear that participation in online communities is important for many young people, but less clear how this translates into civic or political engagement. This volume examines the relationship of online action and real-world politics. The contributors discuss not only how online networks might inspire conventional political participation but also how creative uses of digital technologies are expanding the boundaries of politics and public issues. Do protests in gaming communities, music file sharing, or fan petitioning of music companies constitute political behavior? Do the communication skills and patterns of action developed in these online activities transfer to such offline realms as voting and public protests? Civic Life Online describes the many forms of civic life online that could predict a generation's political behavior. Contributors Marina Umaschi Bers, Stephen Coleman, Jennifer Earl, Kirsten Foot, Peter Levine, Kathryn C. Montgomery, Kate Raynes-Goldie, Howard Rheingold, Allen Schussman, Luke Walker, Michael Xenos
Social Media Marketing
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Author : Liana Evans
language : en
Publisher: Pearson Education
Release Date : 2010-06-18
Social Media Marketing written by Liana Evans and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-18 with Business & Economics categories.
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
Engaging The Media
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Author : Ryan Blanck
language : en
Publisher: iUniverse
Release Date : 2003-11
Engaging The Media written by Ryan Blanck and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11 with Juvenile Nonfiction categories.
Our culture is defined by the media. Television, movies, music, and magazines send us a barrage of messages everyday about how to think and act. What is a young person to do? How is he or she to make sense of all this? This book, Engaging the Media, gives teens insight into how the media affects them and how they can discern what is right and wrong in this confusing world. Young people are given practical tools to help young people make wise choices concerning entertainment. All this is done in light of God's purpose and plan for a young person's life. This book uses God's Word as the measuring stick for evaluating the messages sent by the media. Teens are challenged to make decisions based on the truths of Scripture.
Media Experiences
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Author : Annette Hill
language : en
Publisher: Routledge
Release Date : 2018-10-25
Media Experiences written by Annette Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-25 with Social Science categories.
Media Experiences: Engaging with Drama and Reality Television travels across people and popular culture, exploring the pathways to engagement and the various ways in which we shape and are shaped by the media landscapes in which we move. This exploration includes the voices and bodies, sights and sounds of audiences as they experience entertainment through television drama, reality TV, at live events, and within digital television itself as actors, participants and producers. It is about the people who create the drama, live events and reality entertainment that we experience. This book traverses the relationships between producers and audiences in shared places of a media imagination. Annette Hill’s research draws on interviews and observations with over 500 producers and audience members to explore cultures of viewing across different genres, such as Nordic noir crime drama The Bridge, cult conspiracy thriller Utopia, and reality television audiences and participants in global formats MasterChef and Got to Dance. The research highlights how trends such as multi-screening, catch up viewing, amateur media and piracy work alongside counter-trends in retro television viewing where people relish the social ritual of watching live television, or create a social media blackout for immersive viewing. Media Experiences bridges the divide between industry and academia, highlighting how producers and audiences co-create, shape and limit experiences within emerging mediascapes.
Engaging Social Media In China
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Author : Guobin Yang
language : en
Publisher: MSU Press
Release Date : 2021-05-01
Engaging Social Media In China written by Guobin Yang and has been published by MSU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-01 with Language Arts & Disciplines categories.
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
Participatory Media In Environmental Communication
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Author : Usha Sundar Harris
language : en
Publisher: Routledge
Release Date : 2018-09-13
Participatory Media In Environmental Communication written by Usha Sundar Harris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-13 with Business & Economics categories.
Participatory Media in Environmental Communication brings together stories of communities in the Pacific islands – a region that is severely affected by the impacts of climate change. Despite living on the margins of the digital revolution, these island communities have used media and communication to create awareness of and find solutions to environmental challenges. By telling their stories in their own way, ordinary people are able to communicate compelling accounts of how different, but interrelated, environmental, political, and economic issues converge and impact at a local level.? This book fills a significant gap in our understanding of how participatory media is used as a dialogic tool to raise awareness and facilitate discussion of environmental issues that are now critical. It includes a section on pedagogy and practice – the undergirding principles, the tools, the methods. The book offers a framework for Participatory Environmental Communication that weaves three widely used concepts, diversity, network and agency, into a cohesive underlying system to bring scholars, practitioners and diverse communities together in a dialogue about pressing environmental issues. This book is a valuable resource for researchers and students in communication and media studies, environmental communication, cultural studies, and environmental sciences, as well as practitioners, policy makers and environmental activists.