Epic Content Marketing Second Edition Break Through The Clutter With A Different Story Get The Most Out Of Your Content And Build A Community In Web3
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Epic Content Marketing Second Edition Break Through The Clutter With A Different Story Get The Most Out Of Your Content And Build A Community In Web3
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2023-03-07
Epic Content Marketing Second Edition Break Through The Clutter With A Different Story Get The Most Out Of Your Content And Build A Community In Web3 written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-27
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-27 with Business & Economics categories.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit
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Author : Joe Pulizzi
language : en
Publisher: McGraw-Hill Education
Release Date : 2017-09-13
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-13 with Business & Economics categories.
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Content Strategy For The Web
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Author : Kristina Halvorson
language : en
Publisher: New Riders
Release Date : 2012-02-28
Content Strategy For The Web written by Kristina Halvorson and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Computers categories.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
10 Senjata Rahasia Digital Marketing Ringkasan Praktis Buku Buku Terlaris Dunia
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Author : HGU
language : id
Publisher: HGU Publishing
Release Date : 2025-05-19
10 Senjata Rahasia Digital Marketing Ringkasan Praktis Buku Buku Terlaris Dunia written by HGU and has been published by HGU Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-19 with Business & Economics categories.
📘 Maksimalkan Potensi Digital Marketing Anda Hanya Dalam Satu Buku! Dalam dunia bisnis yang semakin kompetitif dan dinamis, memiliki strategi pemasaran digital yang kuat bukan lagi pilihan—melainkan sebuah kebutuhan. Namun, dengan begitu banyak teori, metode, dan buku yang beredar, bagaimana cara Anda menyerap ilmu yang benar-benar berdampak… tanpa harus menghabiskan waktu membaca ratusan halaman? Jawabannya ada di sini: "10 Senjata Rahasia Digital Marketing: Ringkasan Praktis Buku-Buku Terlaris Dunia" adalah kompilasi cerdas dari 10 buku digital marketing paling berpengaruh di dunia—diringkas, disaring, dan disajikan secara sistematis untuk Anda yang ingin langsung praktik. 📌 Apa yang Anda Dapatkan Dalam Buku Ini? ✔ Storytelling powerful ala Donald Miller untuk membuat brand Anda mudah dipahami dan diingat. ✔ Strategi konten berbasis kepercayaan dari Marcus Sheridan untuk membangun relasi yang mendalam dengan audiens. ✔ Panduan all-in-one bagi pemula dari Deiss & Henneberry, lengkap dengan SEO, PPC, hingga email marketing. ✔ Transformasi digital marketing menurut Philip Kotler, ikon marketing dunia. ✔ Blueprint strategi digital lengkap dari Simon Kingsnorth untuk meningkatkan kinerja pemasaran Anda. ✔ Ilmu membangun konten viral dari Derek Thompson dan Joe Pulizzi. ✔ Rahasia SEO terkini, influencer marketing, hingga menciptakan penawaran tak tertolakkan ala Alex Hormozi. 💡 Dengan pendekatan praktis dan bahasa yang lugas, buku ini menjawab kebutuhan siapa pun yang ingin unggul di dunia digital—baik Anda seorang pebisnis, marketer, freelancer, content creator, hingga pemula sekalipun. 📈 Mengapa Anda Harus Membacanya Sekarang? Menghemat waktu: Anda tak perlu membaca 10 buku setebal ribuan halaman. Langsung praktik: Ringkasan disertai insight actionable. Mengikuti tren: Konten up-to-date dan relevan untuk era digital saat ini. Investasi terbaik: Satu buku, sepuluh peluru tajam untuk strategi marketing Anda. 🎯 Buku ini adalah shortcut cerdas untuk memahami apa yang benar-benar penting dalam digital marketing—tanpa harus terjebak dalam teori yang membingungkan. Jika Anda mencari ilmu padat, praktis, dan aplikatif, maka buku ini bukan sekadar bacaan—tetapi senjata Anda untuk bertarung di medan digital. 💼🚀 #DigitalMarketing #StrategiMarketing #BukuMarketing #RingkasanBuku #MarketingIndonesia #PemasaranDigital #MarketingTools #BelajarMarketing #BukuTerlaris #BisnisOnline #ContentMarketing #SEOIndonesia #EmailMarketing #InfluencerMarketing #Marketing4point0 #BukuWajibBaca #PengusahaMuda #DigitalStrategi #OnlineMarketing #StrategiDigital #MarketingTren2025 #BisnisDigital #CopywritingIndonesia #BrandStorytelling #StoryBrand #100MOffers #MarketingBookReview #ContentStrategy #BukuRingkasan #MarketingStrategy #DigitalMarketingExpert #BukuDigital #SEO2025 #SocialMediaMarketing #ContentIsKing #ViralMarketing #KontenDigital #MarketingPemula #BukuPebisnis #BelajarBisnisOnline #MarketingTips
A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms
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Author : Andrea Phillips
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-06-22
A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms written by Andrea Phillips and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Business & Economics categories.
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
Professione Content Marketer
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Author : Cristiano Carriero
language : it
Publisher: HOEPLI EDITORE
Release Date : 2024-06-06T00:00:00+02:00
Professione Content Marketer written by Cristiano Carriero and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-06T00:00:00+02:00 with Business & Economics categories.
Chi è il content marketer? Di che cosa si occupa? Come si intraprende questa carriera? E che relazione c’è tra content marketing e storytelling? Professione Content Marketer risponde a queste e a molte altre domande in 11 capitoli che condensano i vent’anni di esperienza dell’autore, guidando il lettore in un viaggio nella realizzazione di contenuti. Si parte dall’evoluzione del content marketing – con qualche preziosa pillola storica – e si arriva alle indicazioni pratiche e concrete per proporsi sul mercato, trovare lavoro e crescere professionalmente. Durante la lettura conoscerete l’importanza della strategia, il valore delle forme dei contenuti, il ruolo dello storytelling e della SEO. Scoprirete cosa significa (davvero) impostare un progetto di comunicazione, realizzare un piano editoriale e utilizzare i social media non solo per i vostri clienti, ma anche per il vostro personal branding. Capirete cosa mettere nella vostra “cassetta degli attrezzi”, prima di intraprendere la professione del content marketer, e perché – per eccellere – è necessario fare esperienza e non smettere mai di formarsi. E in che modo farlo. Questo manuale è una guida alla costruzione della vostra professionalità: vi conduce fino alla porta dell’agenzia o dell’azienda alla quale da tempo desiderate proporvi o a quella del commercialista che aprirà la vostra Partita IVA. Strumenti, strategie, canali, piattaforme, tool, ma anche i suggerimenti e l’incoraggiamento che vi darebbe un amico: questo libro fornisce tutto quello che vi serve per fare il vostro grande passo nel mondo del content marketing.
The New Rules Of Marketing And Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2017-07-10
The New Rules Of Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-10 with Business & Economics categories.
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Get Content Get Customers Turn Prospects Into Buyers With Content Marketing
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-05-02
Get Content Get Customers Turn Prospects Into Buyers With Content Marketing written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-02 with Business & Economics categories.
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC
Instagram Power Build Your Brand And Reach More Customers With The Power Of Pictures
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Author : Jason Miles
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-10-11
Instagram Power Build Your Brand And Reach More Customers With The Power Of Pictures written by Jason Miles and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Business & Economics categories.
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS