Erfolgsformel Bewerbung Wissen Wie Man Entscheider Erreicht Und F R Sich Gewinnt
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Erfolgsformel Bewerbung Wissen Wie Man Entscheider Erreicht Und F R Sich Gewinnt
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Author : Stefan Back
language : de
Publisher: BoD – Books on Demand
Release Date : 2024-02-16
Erfolgsformel Bewerbung Wissen Wie Man Entscheider Erreicht Und F R Sich Gewinnt written by Stefan Back and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-16 with Business & Economics categories.
Über das Buch: Motivation und Antrieb für dieses Buch war die ernüchternde Erkenntnis des Autors aus über drei Jahrzehnten "an der Bewerbungsfront", dass viele Bewerbende enorme Chancen allzu leichtfertig verschenken. 85 bis 90 Prozent reichten keine überzeugende oder passende Bewerbung ein, noch erstaunlicher aber war es, dass in den Vorstellungsgesprächen mit den besseren Kandidaten ebenfalls nur wenige überzeugten. Am Ende hatten häufig nur 5 Prozent aller Bewerbenden den Bewerbungsprozess erfolgreich durchlaufen. Damit soll jetzt Schluss sein. Mit diesem Buch erhalten Sie das Knowhow, wie Sie künftig zu den besten 5 Prozent gehören. Dieser Ratgeber deckt kompakt den gesamten Bewerbungsprozess ab - von Ihrer ersten Überlegung zu Karriere und Bewerbung bis zum Abschluss des neuen Vertrags. Mit vielen überraschenden und pragmatischen Tipps bekommen Sie Einblicke, wie Sie Personalentscheider erreichen und überzeugen können. Das Ergebnis werden erfolgreiche Bewerbungen sein, positive Vorstellungsgespräche und am Ende der Vertrag zum lang ersehnten Wunschjob. Klappentext: Schluss mit erfolglosen Bewerbungen und Bewerbungsfrust! Wer möchte das nicht? Die Erfolgsformel dafür lautet: Wissen, wie man Entscheider erreicht und für sich gewinnt. Von wem könnten Sie dieses Wissen besser erhalten als aus erster Hand? Stefan Back verbrachte über 30 Jahre als Entscheider an der Bewerbungsfront. Seine ernüchternde Erkenntnis: Nur 5 Prozent aller Bewerbenden überzeugten im gesamten Bewerbungsprozess. Die große Mehrheit - 85 bis 90 Prozent - scheiterten bereits mit Abgabe ihrer Unterlagen, viele bei den folgenden Gesprächen. Chancen, die allzu leichtfertig vertan wurden. Dabei ist es viel einfacher als die Meisten denken. In diesem Buch erfahren Sie - wie Sie eine übersichtliche und schlüssige Bewerbung gestalten, die den Entscheider anspricht. - wie Sie sich auf Gespräche gezielt und effektiv vorbereiten und - wie Sie dann im Vorstellungsgespräch überzeugen. - wie Sie herausfinden, ob die Firma für Sie geeignet ist. - wie Sie die richtigen Bewerbungskanäle effizient einsetzen und - wie Sie direkten Zugang zum Entscheider bekommen - ohne lästige Konkurrenz im Gepäck. Das Ganze untermauert mit 120 praxiserprobten Tipps und zahlreichen Musterbeispielen. Besuchen Sie mich im Internet: www.stefan-back.de www.das-back-prinzip.de
Information Campaigns
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Author : Charles T. Salmon
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-11
Information Campaigns written by Charles T. Salmon and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-11 with Business & Economics categories.
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Public Relations Inquiry As Rhetorical Criticism
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Author : William N. Elwood
language : en
Publisher: Praeger
Release Date : 1995-06-30
Public Relations Inquiry As Rhetorical Criticism written by William N. Elwood and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-06-30 with Business & Economics categories.
Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.
Online Marketing
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Author : Ralf T. Kreutzer
language : de
Publisher: Springer Nature
Release Date : 2021-11-29
Online Marketing written by Ralf T. Kreutzer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with Business & Economics categories.
Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.
The Story Of The Little Old Man
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Author : Barbro Lindgren
language : en
Publisher:
Release Date : 1992
The Story Of The Little Old Man written by Barbro Lindgren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Dogs categories.
A lonely old man, who makes friends with a dog, feels deserted when a little girl also begins to play with it.
Toolbox For Marketing And Management
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2019-05-03
Toolbox For Marketing And Management written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-03 with Business & Economics categories.
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Understanding Artificial Intelligence
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer Nature
Release Date : 2019-09-25
Understanding Artificial Intelligence written by Ralf T. Kreutzer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-25 with Business & Economics categories.
Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.” Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Stakeholders Matter
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Author : Sybille Sachs
language : en
Publisher: Cambridge University Press
Release Date : 2011-09-15
Stakeholders Matter written by Sybille Sachs and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.
The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation, as spectacularly demonstrated by the events surrounding the recent financial crisis. Stakeholders Matter challenges the basic assumptions of this model, in particular traditional economic views on the theory of the firm and dominant theories of strategic management, and develops a new understanding of value creation away from pure self-interest toward mutuality. This new 'stakeholder paradigm' is based on a network view, whereby mutuality enhances benefits and reduces risks for the firm and its stakeholders. The understanding of mutual value creation is operationalized according to the license to operate, to innovate and to compete. The book develops a vision for a strategy in society in which, rather than the invisible hand of the market, it the visible hands of the firm and the stakeholders that lead to an overall increase in the welfare of society.