Essentials Of Digital Marketing
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Essentials Of Digital Marketing
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Author : Kathryn Waite
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2018-02-26
Essentials Of Digital Marketing written by Kathryn Waite and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-26 with Business & Economics categories.
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Digital Marketing Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : ar
Publisher: Vibrant Publishers
Release Date : 2020-07-23
Digital Marketing Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-23 with Business & Economics categories.
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Absolute Essentials Of Digital Marketing
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Author : Alan Charlesworth
language : en
Publisher: Routledge
Release Date : 2020-09-24
Absolute Essentials Of Digital Marketing written by Alan Charlesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Business & Economics categories.
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Digital Marketing Essentials
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Author : Jeff Larson
language : en
Publisher:
Release Date : 2017
Digital Marketing Essentials written by Jeff Larson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic commerce categories.
Digital Marketing Essentials Learn About Digital Marketing And How To Use It To Leverage Technology To Get More Traffic Boost Your Website Ranking
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Author : Adam Torbert
language : en
Publisher: Independently Published
Release Date : 2019-02-14
Digital Marketing Essentials Learn About Digital Marketing And How To Use It To Leverage Technology To Get More Traffic Boost Your Website Ranking written by Adam Torbert and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-14 with Business & Economics categories.
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ Are you interested in learning about one of the most attractive careers that are currently available to anyone? If your answer is yes, and it should be, then keep on reading. Digital marketing is the career I am referring to and it is the topic of this book. Digital marketing is using the internet as a platform for doing marketing and leveraging existing technologies and services such as social media, search engines, email and so on in order to get more traffic to a certain website and to increase business. Digital marketing allows you to scale and to actually work smart by leveraging technology, since when you set up a certain system or campaign, then it will do the work for you and all you have to do afterward is to do some monitoring here and there to see if it is necessary to make adjustments in order for the results to keep coming in. It would be a very smart investment to start becoming a digital marketing expert right now since more and more companies are realizing that they have no choice but to start advertising and doing their marketing online if they want to be relevant, so for that reason, you want to position yourself in order to be able to have negotiating power and leverage due to your knowledge and your preparation and an ability to catch trends early enough. The number of people who have access to the internet is rising and for a good reason, it is making lives easier and opening up opportunities and for that reason, it is getting more and more attention. If you want to market successfully, you have to be where the attention is. In this book, you can expect to learn about the essential parts of digital marketing, some of which are: -Search Engine Optimization-Social media advertising-Analytics and tracking and measuring data in order to be able to make better decisions-And more... If you want to do digital marketing, then there is no excuse not to be a part of it since you can do it as long as you have a computer and a working internet connection. If you have an internet connection and a computer, that is all you need to do digital marketing as a career since all that you have to is to connect to the internet. Best of all, if you have a laptop, then you can work from anywhere in the world as long as you can find an internet connection that is fast enough. If you want to be a part of a career that actually allows you to have freedom and that gives you the best chance of actually having work/life balance, then scrolling over to the BUY button and clicking it is the right thing to do!
Essential Digital Marketing For Small Business
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Author : Simon Dunant
language : en
Publisher: Lulu.com
Release Date : 2014-05-11
Essential Digital Marketing For Small Business written by Simon Dunant and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-11 with Business & Economics categories.
Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: Practical steps for using social media to bring in more business New techniques, trends and tools to market your brand online Practical insights on using content marketing to connect with new customers How to gain search engine visibility and get your business discovered online What you should be focusing on to take advantage of the mobile revolution Inside you'll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business.
Introduction To Digital Marketing 101
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Author : Cecilia Figueroa
language : en
Publisher: BPB Publications
Release Date : 2019-09-17
Introduction To Digital Marketing 101 written by Cecilia Figueroa and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Business & Economics categories.
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
Digital Marketing
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Author : Robertson Adler
language : en
Publisher: A G Printing & Publishing
Release Date : 2021-11-30
Digital Marketing written by Robertson Adler and has been published by A G Printing & Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Business & Economics categories.
Marketing has been the most effective tool in gathering potential audiences and maintaining cordial ties with the present audience. Marketers have been using different tactics and strategies for a long time to lure customers. With the age of digital transformation, even marketing strategies have turned into internet marketing strategies and a whole lot of them have come up which have caused the mass change. These strategies are considered judicious in portraying the brand’s image to the customers and potential customers. Continue to read forward to understand what is internet marketing and what are the different strategies that help in carrying out marketing of a product or service.
Fundamentals Of Digital Marketing 2e
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Author : Bhatia
language : en
Publisher: Pearson Education India
Release Date :
Fundamentals Of Digital Marketing 2e written by Bhatia and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
Word Of Digital Marketing
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Author : Romaine Morgan
language : en
Publisher: Romaine Morgan
Release Date : 2015-02-03
Word Of Digital Marketing written by Romaine Morgan and has been published by Romaine Morgan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-03 with Business & Economics categories.
Why do digital marketers fail? The ever-changing digital landscape is the answer. Myriad issues arise from rapidly changing algorithms and customer habits. In "World of Digital Marketing," we analyze typical marketing mistakes to see why they fail. This book analyzes success barriers include a lack of plan, misalignment with target audiences, and failure to use the latest tools and trends. Why This Book? - Master the digital landscape and success elements. Real-world examples and case studies show successes and failures. Create a successful digital marketing strategy targeted to your aims. Learn about digital marketing trends and techniques to stay ahead. Take the leap! Digital marketing awaits your conquering. Don't fall behind-learn the winning methods. "World of Digital Marketing" is your ticket to online success. Get your copy now and start transforming your digital marketing! Click 'Buy Now' to maximize your digital potential!