Essentials Of Marketing Analytics 1e
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Essentials Of Marketing Analytics
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Author : Dana E. Harrison
language : en
Publisher: McGraw-Hill Education
Release Date : 2021-02-09
Essentials Of Marketing Analytics written by Dana E. Harrison and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Business & Economics categories.
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!
Essentials Of Marketing Analytics 1e
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Author : Joseph F. Hair
language : en
Publisher:
Release Date : 2021-02
Essentials Of Marketing Analytics 1e written by Joseph F. Hair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02 with categories.
Loose Leaf For Essentials Of Marketing Anaytics
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Author : Dana E. Harrison
language : en
Publisher: McGraw-Hill Education
Release Date : 2021-02-16
Loose Leaf For Essentials Of Marketing Anaytics written by Dana E. Harrison and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-16 with Business & Economics categories.
Essentials Of Marketing Analytics
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Author : Joseph F. Hair
language : en
Publisher: McGraw Hill LLC
Release Date : 2024
Essentials Of Marketing Analytics written by Joseph F. Hair and has been published by McGraw Hill LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Business & Economics categories.
"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"--
Essentials Of Marketing Research
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Author : Joseph F. Hair
language : en
Publisher:
Release Date : 2024
Essentials Of Marketing Research written by Joseph F. Hair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Marketing research categories.
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
Essentials Of Marketing Research
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Author : Kenneth E. Clow
language : en
Publisher: SAGE
Release Date : 2013-01-09
Essentials Of Marketing Research written by Kenneth E. Clow and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Loose Leaf For Essentials Of Marketing Research
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Author : Joseph F. Hair, Jr.
language : en
Publisher: McGraw-Hill Education
Release Date : 2020-01-02
Loose Leaf For Essentials Of Marketing Research written by Joseph F. Hair, Jr. and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
Marketing Analytics
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Author : Rajkumar Venkatesan
language : en
Publisher: University of Virginia Press
Release Date : 2021-01-13
Marketing Analytics written by Rajkumar Venkatesan and has been published by University of Virginia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-13 with Business & Economics categories.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
R For Marketing Research And Analytics
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Author : Chris Chapman
language : en
Publisher: Springer
Release Date : 2015-03-09
R For Marketing Research And Analytics written by Chris Chapman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-09 with Business & Economics categories.
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Creating Value With Data Analytics In Marketing
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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07
Creating Value With Data Analytics In Marketing written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-07 with Business & Economics categories.
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners