Essentials Of Marketing Research Using Ibm Spss Statistics For Research Methods And Social Science Statistics 6th Ed
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Essentials Of Marketing Research Using Ibm Spss Statistics For Research Methods And Social Science Statistics 6th Ed
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Author : Kenneth E. Clow
language : en
Publisher: Sage Publications, Incorporated
Release Date : 2016-04-29
Essentials Of Marketing Research Using Ibm Spss Statistics For Research Methods And Social Science Statistics 6th Ed written by Kenneth E. Clow and has been published by Sage Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
Whitaker S Books In Print
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Author :
language : en
Publisher:
Release Date : 1998
Whitaker S Books In Print written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Bibliography, National categories.
Marketing Research With Ibm Spss Statistics
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Author : Karine Charry
language : en
Publisher: Routledge
Release Date : 2016-07-15
Marketing Research With Ibm Spss Statistics written by Karine Charry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Using Ibm Spss Statistics For Research Methods And Social Science Statistics
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Author : William E. Wagner, III
language : en
Publisher: SAGE Publications
Release Date : 2016-02-09
Using Ibm Spss Statistics For Research Methods And Social Science Statistics written by William E. Wagner, III and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Social Science categories.
Reliable and student-friendly, Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics by William E. Wagner, III is known for its effectiveness in helping readers learn to use SPSS software for simple data management. Now reflecting SPSS Version 23.0, the Sixth Edition includes updated examples, screenshots, and tables based on current GSS (General Social Survey) data. This manual is an excellent companion to any undergraduate social statistics and research methods text and is ideal as a stand-alone guide for those learning to use SPSS software for the first time.
New Challenges In Globalized Societies Cross Cultural Studies And Test Adaptation
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Author : Fco. Pablo Holgado-Tello
language : en
Publisher: Frontiers Media SA
Release Date : 2022-06-01
New Challenges In Globalized Societies Cross Cultural Studies And Test Adaptation written by Fco. Pablo Holgado-Tello and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Science categories.
A Concise Guide To Market Research
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Author : Marko Sarstedt
language : en
Publisher: Springer
Release Date : 2014-07-29
A Concise Guide To Market Research written by Marko Sarstedt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-29 with Business & Economics categories.
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Data Sources
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Author :
language : en
Publisher:
Release Date : 2000
Data Sources written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Computer industry categories.
Scientific And Technical Books And Serials In Print
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Author :
language : en
Publisher:
Release Date : 1984
Scientific And Technical Books And Serials In Print written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Engineering categories.
Using Ibm Spss Statistics For Research Methods And Social Science Statistics
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Author : William E. Wagner, III
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2014-04-02
Using Ibm Spss Statistics For Research Methods And Social Science Statistics written by William E. Wagner, III and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-02 with Social Science categories.
Now in its Fifth Edition, William Wagner’s Using SPSS for Social Statistics and Research Methods has come to be trusted as a reliable and student-friendly resource for those learning to use the SPSS software for the first time. Ideal as a companion to a statistics or research methods text or as a stand-alone guide, this supplementary text shows readers how to use images and directions drawn from SPSS Version 22.0 and now uses the latest version of the GSS (General Social Survey) as a secondary data set. It is designed as an ideal manual for SPSS use for social statistics and research methods classes.
Subject Guide To Books In Print
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Author :
language : en
Publisher:
Release Date : 1983
Subject Guide To Books In Print written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with American literature categories.