Essentials Of Public Relations Management
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Essentials Of Public Relations Management
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Author : Edward J. Lordan
language : en
Publisher: Rowman & Littlefield
Release Date : 2003
Essentials Of Public Relations Management written by Edward J. Lordan and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Essentials Of Public Relations
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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2001
Essentials Of Public Relations written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.
Fundamentals Of Public Relations
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Author : Lawrence W. Nolte
language : en
Publisher: Elsevier
Release Date : 2016-06-06
Fundamentals Of Public Relations written by Lawrence W. Nolte and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-06 with Business & Economics categories.
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Public Relations written by Philip Henslowe and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Limited
Release Date : 1999
Public Relations written by Philip Henslowe and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Public relations categories.
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
Public Relations The Basics
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Author : Ron Smith
language : en
Publisher: Routledge
Release Date : 2013-08-15
Public Relations The Basics written by Ron Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
The Public Relations Strategic Toolkit
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Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2012
The Public Relations Strategic Toolkit written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Essentials Of Effective Public Relations For Sub Saharan Africa
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Author : Scott M. Cutlip
language : en
Publisher: Maskew Miller Longman
Release Date : 2002
Essentials Of Effective Public Relations For Sub Saharan Africa written by Scott M. Cutlip and has been published by Maskew Miller Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher:
Release Date : 2000
Effective Public Relations written by Scott M. Cutlip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
Public Relations Writing
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Author : Thomas Harvey Bivins
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1999
Public Relations Writing written by Thomas Harvey Bivins and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.