Ethnic Marketing For Turks In Germany Influences On The Attitude Towards Ethnic Marketing
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Ethnic Marketing For Turks In Germany Influences On The Attitude Towards Ethnic Marketing
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Author : Kutay Erdem
language : en
Publisher: GRIN Verlag
Release Date : 2007-08
Ethnic Marketing For Turks In Germany Influences On The Attitude Towards Ethnic Marketing written by Kutay Erdem and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Business & Economics categories.
Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Manchester Metropolitan University Business School, 85 entries in the bibliography, language: English, abstract: This master dissertation analyses the Turkish population in Germany and its attitude towards ethnic marketing. The Turkish population in Germany has special characteristics which are different from the mainstream German society as e.g. their language, culture and religion. However, the Turkish population in Germany cannot be characterised as one group. Different generations within this group show different characteristics and habits and therefore need to be evaluated solely. Consequently, it is important to know which generation of the Turks a company wants to appeal to with an ethnic marketing campaign. As ethnic marketing is the ideal way to appeal to those people of an ethnic minority who are connected to their culture, language and ethnic identity, the first generation Turks were analysed as being the most ideal target group among the Turks in Germany. The primary research showed that ethnic marketing is seen as rather positive by the first and second generation. Nonetheless, a closer analysis indicates that because of the different classifications of both generations into acculturation levels, where the second generation shows a higher affinity to acculturation, the first generation has a quite more positive view of ethnic marketing. A further research emphasises the differences among the Turkish society with the analysis of the ethnic identity of the Turkish population in Germany and the different attitudes towards ethnic marketing, which arise due to differing strengths of ethnic identity.This analysis indicated that the Turks in Germany can be classified as having mostly a strong ethnic identity. Moreover, the correlation between the strength of ethnic identity and the attitude towards ethnic ma
Ethnic Marketing In Germany
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Author : Ekaterini Dimitrakudi
language : en
Publisher: GRIN Verlag
Release Date : 2017-05-19
Ethnic Marketing In Germany written by Ekaterini Dimitrakudi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-19 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, California State University, Fullerton, language: English, abstract: The aim of this work is to provide an overview of the two largest ethnic minorities in Germany and to highlight the marketing potential of these target groups. The development of Germany into a multicultural society represents important challenges that arise in the most diverse areas of the joint life. The actuality of this topic is evident in the numerous discussions, which are guided from the perspective of the respective area. So areas such as e.g. politics, pedagogy or working life with the changes that ethnic diversity brings with it. This economic area is seeing the importance and potential of a multicultural society. From this understanding, a new branch of marketing developed which is specifically oriented on ethnic groups – called Ethnic Marketing. While the phenomenon of Ethnic Marketing has become an integral part of entrepreneurial trade and thinking in the USA, Great Britain and the Netherlands, the development lags behind in Germany. Only a few companies recognized the importance of ethnical groups as a the target group, while most companies are afraid of using it. For this reason, it is the task of the marketing to manifest the trend and to develop the concept of Ethnic Marketing and especially to provide the companies with clear examples on how to use it.
The Routledge Companion To Ethnic Marketing
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Author : Ahmad Jamal
language : en
Publisher: Routledge
Release Date : 2015-06-19
The Routledge Companion To Ethnic Marketing written by Ahmad Jamal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Business & Economics categories.
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Ethnic Marketing
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Author : Guilherme Pires
language : en
Publisher: Routledge
Release Date : 2014-12-05
Ethnic Marketing written by Guilherme Pires and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Business & Economics categories.
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
German Turkish Perspectives On It And Innovation Management
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Author : Fehim Bakırcı
language : en
Publisher: Springer
Release Date : 2017-12-21
German Turkish Perspectives On It And Innovation Management written by Fehim Bakırcı and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-21 with Business & Economics categories.
This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum. Patron of the conference was Prof. Dr. Johanna Wanka, Federal Minister for Education and Research. To mark the German-Turkish year of science, both countries picked out global and societal challenges as a central theme and explored solution strategies as well as their implementation in new technologies and innovations. The papers discuss the effects of new technologies and innovations from different perspectives – from IT management, banking and finance to the special challenges of SMEs.
The State And The Grassroots
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Author : Alejandro Portes
language : en
Publisher: Berghahn Books
Release Date : 2015-07-01
The State And The Grassroots written by Alejandro Portes and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Social Science categories.
Whereas most of the literature on migration focuses on individuals and their families, this book studies the organizations created by immigrants to protect themselves in their receiving states. Comparing eighteen of these grassroots organizations formed across the world, from India to Colombia to Vietnam to the Congo, researchers from the United States, Belgium, France, the Netherlands, and Spain focus their studies on the internal structure and activities of these organizations as they relate to developmental initiatives. The book outlines the principal positions in the migration and development debate and discusses the concept of transnationalism as a means of resolving these controversies.
Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior
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Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2020-04-03
Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Business & Economics categories.
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
International Marketing In The Fast Changing World
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-11-03
International Marketing In The Fast Changing World written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
The Oxford Handbook Of Multicultural Identity
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Author : Veronica Benet-Martinez
language : en
Publisher: Oxford University Press
Release Date : 2015-08-01
The Oxford Handbook Of Multicultural Identity written by Veronica Benet-Martinez and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-01 with Psychology categories.
Multiculturalism is a prevalent worldwide societal phenomenon. Aspects of our modern life, such as migration, economic globalization, multicultural policies, and cross-border travel and communication have made intercultural contacts inevitable. High numbers of multicultural individuals (23-43% of the population by some estimates) can be found in many nations where migration has been strong (e.g., Australia, U.S., Western Europe, Singapore) or where there is a history of colonization (e.g., Hong Kong). Many multicultural individuals are also ethnic and cultural minorities who are descendants of immigrants, majority individuals with extensive multicultural experiences, or people with culturally mixed families; all people for whom identification and/or involvement with multiple cultures is the norm. Despite the prevalence of multicultural identity and experiences, until the publication of this volume, there has not yet been a comprehensive review of scholarly research on the psychological underpinning of multiculturalism. The Oxford Handbook of Multicultural Identity fills this void. It reviews cutting-edge empirical and theoretical work on the psychology of multicultural identities and experiences. As a whole, the volume addresses some important basic issues, such as measurement of multicultural identity, links between multilingualism and multiculturalism, the social psychology of multiculturalism and globalization, as well as applied issues such as multiculturalism in counseling, education, policy, marketing and organizational science, to mention a few. This handbook will be useful for students, researchers, and teachers in cultural, social, personality, developmental, acculturation, and ethnic psychology. It can also be used as a source book in advanced undergraduate and graduate courses on identity and multiculturalism, and a reference for applied psychologists and researchers in the domains of education, management, and marketing.
Social Identity And Financial Investment Decisions
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Author : Eva Stumpfegger
language : en
Publisher: Springer
Release Date : 2015-04-30
Social Identity And Financial Investment Decisions written by Eva Stumpfegger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.