Eventmarketing
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Event Marketing And Management
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Author : Sanjaya S Gaur
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Event Marketing And Management written by Sanjaya S Gaur and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Special events categories.
This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Event Marketing
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Author : Diego Rinallo
language : en
Publisher: EGEA spa
Release Date : 2019-02-20T00:00:00+01:00
Event Marketing written by Diego Rinallo and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20T00:00:00+01:00 with Business & Economics categories.
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those looking for a job in the world of marketing events.
Events Marketing Management
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Author : Ivna Reic
language : en
Publisher: Routledge
Release Date : 2016-09-19
Events Marketing Management written by Ivna Reic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Business & Economics categories.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
The Event Marketing Playbook Everything You Ll Ever Need To Know About Events
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Author : Adella Pasos
language : en
Publisher: Adella Pasos
Release Date : 2020-08-12
The Event Marketing Playbook Everything You Ll Ever Need To Know About Events written by Adella Pasos and has been published by Adella Pasos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-12 with Reference categories.
Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
Event Marketing
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Author : C. Preston
language : en
Publisher:
Release Date : 2015
Event Marketing written by C. Preston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Eventmarketing
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Author : Frank Sistenich
language : de
Publisher: Springer-Verlag
Release Date : 1999-11-23
Eventmarketing written by Frank Sistenich and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-23 with Business & Economics categories.
Der Autor stellt das Eventmarketing als Instrument zur Metakommunikation vor: der Event als Interaktionsprozess zwischen Teilnehmern und Unternehmen, der die Voraussetzung für eine aktive Gestaltung der Kundenbeziehung schafft.
Event Marketing How To Successfully Promote Events Festivals Conventions And Expositions
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Author : Leonard H. Hoyle
language : en
Publisher:
Release Date : 2009-12-09
Event Marketing How To Successfully Promote Events Festivals Conventions And Expositions written by Leonard H. Hoyle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-09 with categories.
Trade Show And Event Marketing
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Author : Ruth P. Stevens
language : en
Publisher: Texere
Release Date : 2005
Trade Show And Event Marketing written by Ruth P. Stevens and has been published by Texere this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Imagewirkungen Von Eventmarketing
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Author : Jan Drengner
language : de
Publisher: Springer-Verlag
Release Date : 2008-11-25
Imagewirkungen Von Eventmarketing written by Jan Drengner and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-25 with Business & Economics categories.
Jan Drengner entwickelt ein Modell, das von der aktiven Einbindung der Eventteilnehmer in das Marketing-Event ausgeht und den Einfluss erlebnisorientierter Veranstaltungen auf das Image des Eventveranstalters untersucht. Hierbei wurden sowohl die direkten Reaktionen der Teilnehmer auf das Ereignis als auch die vom Veranstalter angestrebten Auswirkungen auf das im Mittelpunkt stehende Unternehmen, auf Produkt und Marke berücksichtigt.
The Event Marketing Handbook
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Author : Allison Saget
language : en
Publisher:
Release Date : 2012
The Event Marketing Handbook written by Allison Saget and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Special events categories.
Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.