The Event Marketing Handbook
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The Event Marketing Handbook
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Author : Allison Saget
language : en
Publisher: Kaplan Publishing
Release Date : 2006
The Event Marketing Handbook written by Allison Saget and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
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The Event Marketing Handbook
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Author : Allison Saget
language : en
Publisher:
Release Date : 2012
The Event Marketing Handbook written by Allison Saget and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Special events categories.
Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.
Event Marketing And Management
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Author : Sanjaya S Gaur
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Event Marketing And Management written by Sanjaya S Gaur and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Special events categories.
This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Promoting And Marketing Events
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Author : Nigel Jackson
language : en
Publisher: Routledge
Release Date : 2013-10-28
Promoting And Marketing Events written by Nigel Jackson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with Business & Economics categories.
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.
The Event Marketing Playbook Everything You Ll Ever Need To Know About Events
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Author : Adella Pasos
language : en
Publisher: Adella Pasos
Release Date : 2020-08-12
The Event Marketing Playbook Everything You Ll Ever Need To Know About Events written by Adella Pasos and has been published by Adella Pasos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-12 with Reference categories.
Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
The Definitive Guide To Event Marketing
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Author : Dayna Rothman
language : en
Publisher:
Release Date : 2012-12-10
The Definitive Guide To Event Marketing written by Dayna Rothman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-10 with categories.
Successful Event Management
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Author : Anton Shone
language : en
Publisher:
Release Date : 2013
Successful Event Management written by Anton Shone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Special events categories.
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.
Event Marketing
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Author : Diego Rinallo
language : en
Publisher: EGEA spa
Release Date : 2019-02-20T00:00:00+01:00
Event Marketing written by Diego Rinallo and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20T00:00:00+01:00 with Business & Economics categories.
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those looking for a job in the world of marketing events.
Marketing Your Event Planning Business
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Author : Judy Allen
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-20
Marketing Your Event Planning Business written by Judy Allen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-20 with Business & Economics categories.
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
The Event Professional S Handbook
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Author : Simon Burton
language : en
Publisher: Harriman House Limited
Release Date : 2016-09-14
The Event Professional S Handbook written by Simon Burton and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-14 with Business & Economics categories.
THE EVENT PROFESSIONAL'S HANDBOOK aims to inspire, encourage and guide anyone working in - or thinking about working in - the events industry. Its contributors represent some of the most interesting thinkers and practitioners in the industry today. But the handbook is not a 'how to' or an instruction manual. It's more like a smorgasbord of event professionals’ thoughts and ideas, designed to whet the appetite, provide a moment of insight or a way of navigating a challenge in a new way.