Exploring Quantitative And Qualitative Approaches In Hospitality And Tourism Research
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Exploring Quantitative And Qualitative Approaches In Hospitality And Tourism Research
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Author : Prof. (Dr.) Rajiv Mishra
language : en
Publisher: Xoffencerpublication
Release Date :
Exploring Quantitative And Qualitative Approaches In Hospitality And Tourism Research written by Prof. (Dr.) Rajiv Mishra and has been published by Xoffencerpublication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The fields of hospitality and tourism have witnessed remarkable growth, fueled by increasing global connectivity, economic development, and cultural exchange. To navigate and contribute to this dynamic industry, understanding both quantitative and qualitative approaches in research has become essential. Quantitative methods, which involve the systematic collection and analysis of numerical data, enable researchers to assess trends, measure consumer behavior, and predict future patterns based on statistical inference. These techniques offer a degree of objectivity, allowing for the testing of hypotheses and generalization of results across larger populations. They are often used to evaluate the economic impact of tourism, customer satisfaction levels, or occupancy rates in hotels, providing stakeholders with data-driven insights to inform decision-making. Common tools include surveys, structured interviews, and various econometric models, which enable the efficient processing of large datasets to identify relationships between key variables. On the other hand, qualitative research plays an equally vital role in understanding the nuanced, complex human dimensions of hospitality and tourism. This approach delves into the motivations, experiences, and perceptions of individuals, offering a deeper, more subjective understanding of traveler behavior, host-guest interactions, and service quality. Through techniques such as indepth interviews, focus groups, and participant observations, qualitative methods provide rich, contextual insights that can uncover new perspectives or challenges that may not be evident through quantitative data alone. They are particularly effective in exploring themes like cultural heritage tourism, guest experience design, or destination branding, where emotional and experiential factors are critical to the overall understanding of tourism dynamics. The narratives and stories generated through qualitative research offer a profound appreciation of how tourists and local communities interact within the complex social and cultural ecosystems of the hospitality industry. The integration of both quantitative and qualitative approaches offers a more comprehensive understanding of the hospitality and tourism sector. By combining statistical rigor with rich contextual detail, mixed-methods research enables scholars and practitioners to gain a holistic view of industry trends and challenges.
Handbook Of Research Methods For Tourism And Hospitality Management
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Author : Robin Nunkoo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-07-27
Handbook Of Research Methods For Tourism And Hospitality Management written by Robin Nunkoo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Handbook Of Research Methods In Tourism
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Author : Larry Dwyer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Handbook Of Research Methods In Tourism written by Larry Dwyer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' – Dimitrios Buhalis, Bournemouth University, UK This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. the authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research. Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.
Qualitative Research In Tourism
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Author : Lisa Goodson
language : en
Publisher: Routledge
Release Date : 2004-07-31
Qualitative Research In Tourism written by Lisa Goodson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-31 with Science categories.
The first to focus solely upon qualitative research in tourism, this book combines discussions of the philosophies underpinning qualitative research, with reflexive chapters that demonstrate how these techniques can be used. Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and methodological standpoint. Based on a range of empirical tourism studies set in the context of theoretical discussion, it demonstrates the benefits of using a range of qualitative approaches to research tourism, exploring the ways in which a number of techniques, including participants observation, memory work, biographical diaries, focus groups and visual exercises, have been adopted by researchers from a range of disciplinary backgrounds to undertake empirical research in tourism. An indispensable text for final year undergraduates, Masters and PhD students embarking on research in the field, it also will be a valuable title for academics with an interest in either tourism research or qualitative methodology. Linking theory with research practice, it offers a holistic account of qualitative research in tourism.
Proceedings Of The 7th International Conference On Tourism Research
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Author : Minna Tunkkari- Eskelinen
language : en
Publisher: Academic Conferences and publishing limited
Release Date :
Proceedings Of The 7th International Conference On Tourism Research written by Minna Tunkkari- Eskelinen and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The International Conference on Tourism Research (ICTR) is an established academic conference that has been held annually for eight years, providing a significant platform for scholars, researchers, and professionals to share and discuss the latest developments, challenges, and innovations in the field of tourism. The conference is characterized by its broad interdisciplinary scope, aiming to advance the understanding of tourism as a dynamic and multifaceted phenomenon with economic, social, cultural, and environmental dimensions. The conference serves as a vital forum for advancing the understanding of tourism and its multifaceted impacts. Through its comprehensive coverage of topics and its commitment to fostering academic and professional dialogue, the conference contributes to the ongoing development of tourism research and practice, with an emphasis on sustainable and responsible tourism.
Planning Research In Hospitality And Tourism
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Author : Levent Altinay
language : en
Publisher: Routledge
Release Date : 2015-10-23
Planning Research In Hospitality And Tourism written by Levent Altinay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Business & Economics categories.
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Contemporary Research Methods In Hospitality And Tourism
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Author : Fevzi Okumus
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-04-13
Contemporary Research Methods In Hospitality And Tourism written by Fevzi Okumus and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-13 with Business & Economics categories.
Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
Exploring Qualitative Research In Business Approaches Strategies And Methods
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Author : Segura, Liliane Cristina
language : en
Publisher: IGI Global
Release Date : 2025-05-13
Exploring Qualitative Research In Business Approaches Strategies And Methods written by Segura, Liliane Cristina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-13 with Business & Economics categories.
Qualitative research in business offers valuable insights into the complexities of organizational behavior, decision-making, and market dynamics by exploring experiences, perceptions, and social interactions. This approach emphasizes using methods such as interviews, focus groups, and case studies to capture data. Unlike quantitative research, qualitative methods provide a more nuanced understanding of consumer behavior, leadership styles, and organizational culture. As businesses recognize the importance of human factors in driving success, qualitative research becomes an essential tool for creating strategies, improving customer relationships, and fostering innovation. Further exploration showcases its growing significance in addressing the evolving challenges faced by today’s businesses. Exploring Qualitative Research In Business: Approaches, Strategies, and Methods explores the various approaches, strategies, and methods used in qualitative research within the business field, emphasizing the importance of understanding behaviors, experiences, and social dynamics. It examines how qualitative techniques, such as interviews, case studies, and ethnography, provide in-depth insights that inform business decision-making, strategy, and innovation. This book covers topics such as data analysis, management science, and business strategy, and is a useful resource for business owners, researchers, academicians, and data scientists.
Quantitative Methods In Tourism
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Author : Rodolfo Baggio
language : en
Publisher: Channel View Publications
Release Date : 2011
Quantitative Methods In Tourism written by Rodolfo Baggio and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This book goes beyond the methods usually covered in introductory textbooks on quantitative methods in tourism. It considers key issues in data selection, approaches to factor and cluster analysis and regression before covering advanced topics including structural equation modelling, maximum likelihood estimation, simulation and agent-based modelling. The result is a guide to quantitative methods in tourism that de-mystifies both simple and apparently complex techniques and makes them more accessible to tourism researchers.
Tourism Research Methods
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Author : Brent W. Ritchie
language : en
Publisher: CABI
Release Date : 2005
Tourism Research Methods written by Brent W. Ritchie and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyse tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.