Exploring Qualitative Research In Business Approaches Strategies And Methods
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Exploring Qualitative Research In Business Approaches Strategies And Methods
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Author : Segura, Liliane Cristina
language : en
Publisher: IGI Global
Release Date : 2025-05-13
Exploring Qualitative Research In Business Approaches Strategies And Methods written by Segura, Liliane Cristina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-13 with Business & Economics categories.
Qualitative research in business offers valuable insights into the complexities of organizational behavior, decision-making, and market dynamics by exploring experiences, perceptions, and social interactions. This approach emphasizes using methods such as interviews, focus groups, and case studies to capture data. Unlike quantitative research, qualitative methods provide a more nuanced understanding of consumer behavior, leadership styles, and organizational culture. As businesses recognize the importance of human factors in driving success, qualitative research becomes an essential tool for creating strategies, improving customer relationships, and fostering innovation. Further exploration showcases its growing significance in addressing the evolving challenges faced by today’s businesses. Exploring Qualitative Research In Business: Approaches, Strategies, and Methods explores the various approaches, strategies, and methods used in qualitative research within the business field, emphasizing the importance of understanding behaviors, experiences, and social dynamics. It examines how qualitative techniques, such as interviews, case studies, and ethnography, provide in-depth insights that inform business decision-making, strategy, and innovation. This book covers topics such as data analysis, management science, and business strategy, and is a useful resource for business owners, researchers, academicians, and data scientists.
Exploring Qualitative Research In Business
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Author : Liliane Cristina Segura
language : en
Publisher: Business Science Reference
Release Date : 2025
Exploring Qualitative Research In Business written by Liliane Cristina Segura and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
"The importance and application of this work were crafted with the general objective of providing a comprehensive and detailed view of research in the qualitative modality, examining the various ways in which research within this paradigm can be conducted, particularly in the field of business"--
Research Methods For Business Students 5 E
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Author : Mark N.K. Saunders
language : en
Publisher: Pearson Education India
Release Date : 2011
Research Methods For Business Students 5 E written by Mark N.K. Saunders and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Management categories.
Improving Doctoral Education And Research Development For Sustainability
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Author : Tariq, Muhammad Usman
language : en
Publisher: IGI Global
Release Date : 2025-06-30
Improving Doctoral Education And Research Development For Sustainability written by Tariq, Muhammad Usman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Education categories.
Improving doctoral education and research development advances sustainability in an interconnected world. As global challenges like climate change, resource depletion, and social inequality rise, there is a demand for skilled researchers capable of generating innovative, interdisciplinary solutions. Doctoral programs must evolve to increase academic expertise while fostering critical thinking, collaboration, and practical problem-solving skills. By aligning doctoral training with sustainability goals, academic institutions can empower future researchers to contribute to the creation of resilient, equitable, and environmentally responsible societies. Improving Doctoral Education and Research Development for Sustainability examines enhanced doctoral education practices to support robust and sustainable research and development. It explores innovative strategies, frameworks, and practices that can transform doctoral studies to build resilient research capacities. This book covers topics such as ethics and law, curricula, and learning models, and is a useful resource for educators, academicians, researchers, and scientists.
Integrating Chatgpt Into System Applications And Services
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Author : Tariq, Muhammad Usman
language : en
Publisher: IGI Global
Release Date : 2025-07-09
Integrating Chatgpt Into System Applications And Services written by Tariq, Muhammad Usman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-09 with Computers categories.
ChatGPT can be embedded into customer services portal and platforms to streamline operations and improve user experience. Its ability to understand language and adapt to specific domains which makes it an asset for developers and organizations seeking to build more intuitive and responsive applications. This integration opens the door to more dynamic, accessible, and human-centered digital services. Integrating ChatGPT Into System Applications and Services explores how businesses can harness the power of ChatGPT and similar conversational AI models. This book aims to equip readers with the knowledge and skills needed to create intelligent, conversational AI-driven systems that enhance user experiences, improve efficiency, and drive innovation across industries. Covering topics such as artificial intelligence, drug discovery, and sustainability, this book is an excellent resource for developers, engineers, business leaders, product managers, AI researchers, academicians, entrepreneurs, IT professionals, system administrators, and more.
Qualitative Research Methods For Business Students
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Author : Kingsley O. Omeihe
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-04-27
Qualitative Research Methods For Business Students written by Kingsley O. Omeihe and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-27 with Business & Economics categories.
The textbook provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. It will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.
Exploring Quantitative And Qualitative Approaches In Hospitality And Tourism Research
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Author : Prof. (Dr.) Rajiv Mishra
language : en
Publisher: Xoffencerpublication
Release Date :
Exploring Quantitative And Qualitative Approaches In Hospitality And Tourism Research written by Prof. (Dr.) Rajiv Mishra and has been published by Xoffencerpublication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The fields of hospitality and tourism have witnessed remarkable growth, fueled by increasing global connectivity, economic development, and cultural exchange. To navigate and contribute to this dynamic industry, understanding both quantitative and qualitative approaches in research has become essential. Quantitative methods, which involve the systematic collection and analysis of numerical data, enable researchers to assess trends, measure consumer behavior, and predict future patterns based on statistical inference. These techniques offer a degree of objectivity, allowing for the testing of hypotheses and generalization of results across larger populations. They are often used to evaluate the economic impact of tourism, customer satisfaction levels, or occupancy rates in hotels, providing stakeholders with data-driven insights to inform decision-making. Common tools include surveys, structured interviews, and various econometric models, which enable the efficient processing of large datasets to identify relationships between key variables. On the other hand, qualitative research plays an equally vital role in understanding the nuanced, complex human dimensions of hospitality and tourism. This approach delves into the motivations, experiences, and perceptions of individuals, offering a deeper, more subjective understanding of traveler behavior, host-guest interactions, and service quality. Through techniques such as indepth interviews, focus groups, and participant observations, qualitative methods provide rich, contextual insights that can uncover new perspectives or challenges that may not be evident through quantitative data alone. They are particularly effective in exploring themes like cultural heritage tourism, guest experience design, or destination branding, where emotional and experiential factors are critical to the overall understanding of tourism dynamics. The narratives and stories generated through qualitative research offer a profound appreciation of how tourists and local communities interact within the complex social and cultural ecosystems of the hospitality industry. The integration of both quantitative and qualitative approaches offers a more comprehensive understanding of the hospitality and tourism sector. By combining statistical rigor with rich contextual detail, mixed-methods research enables scholars and practitioners to gain a holistic view of industry trends and challenges.
Qualitative Research Methods In Business
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Author : José Osvaldo De Sordi
language : en
Publisher: Springer Nature
Release Date : 2024-05-30
Qualitative Research Methods In Business written by José Osvaldo De Sordi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.
The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques. The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research. Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise. In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis. The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication. Students will benefit from the plentiful examples and exercises that highlight the interweaving of data collection and analysis as well as concrete guidelines on engaging in qualitative research. At a time in which qualitative research is becoming more rigorous to meet the demands of the field, this textbook will prove a valuable resource for the next generation of business researchers. The English translation of this book from its Portuguese original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the author.
Ecrm 2020 20th European Conference On Research Methodology For Business And Management Studies
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Author : Dr. Manuel Au-Yong-Oliveira
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2020-06-18
Ecrm 2020 20th European Conference On Research Methodology For Business And Management Studies written by Dr. Manuel Au-Yong-Oliveira and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-18 with Business & Economics categories.
The European Conference on Research Methodology for Business and Management Studies was established 19 years ago. This event has been held in countries across Europe, including Ireland, England, France, Malta, Portugal, Spain to mention only a few of the countries who have hosted it. The conference is generally attended by participants from more than 25 countries. The Electronic Journal of Business Research Methods (indexed by Scopus) publishes a special edition of the best papers presented at this conference. The conference once again played host to the Innovation in Teaching of Research Methodology Excellence Awards
Approaches And Applications Of Business Research Methods
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Author : Alam, Syed Shah
language : en
Publisher: IGI Global
Release Date : 2025-05-22
Approaches And Applications Of Business Research Methods written by Alam, Syed Shah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-22 with Business & Economics categories.
Business research methods are essential tools for organizations seeking to make informed decisions, solve problems, and gain a competitive edge in markets. These methods contain a range of approaches that guide the collection, analysis, and interpretation of business data. By employing various research strategies like surveys, case studies, experiments, and observational techniques, businesses can gain insight into consumer behavior, market trends, operational efficiency, and strategic performance. The applications of business research span from product development and customer satisfaction analysis to risk assessment and organizational change, highlighting its role in evidence-based management and strategic planning. Approaches and Applications of Business Research Methods explores the multifaceted world of business research, addressing the critical steps, methodologies, and technologies that underpin successful studies. It examines common problems faced by researchers, such as selecting appropriate methodologies, dealing with data complexities, and achieving publication success. This book covers topics such as data science, qualitative research, and social sciences, and is a useful resource for business owners, librarians, educators, academicians, researchers, and data scientists.