Exploring Qualitative Research In Business
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Exploring Qualitative Research In Business
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Author : Liliane Cristina Segura
language : en
Publisher: Business Science Reference
Release Date : 2025
Exploring Qualitative Research In Business written by Liliane Cristina Segura and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
"The importance and application of this work were crafted with the general objective of providing a comprehensive and detailed view of research in the qualitative modality, examining the various ways in which research within this paradigm can be conducted, particularly in the field of business"--
Qualitative Methods In Business Research
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Author : Päivi Eriksson
language : en
Publisher: SAGE
Release Date : 2008-03-17
Qualitative Methods In Business Research written by Päivi Eriksson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-17 with Business & Economics categories.
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Exploring Qualitative Research In Business Approaches Strategies And Methods
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Author : Segura, Liliane Cristina
language : en
Publisher: IGI Global
Release Date : 2025-05-13
Exploring Qualitative Research In Business Approaches Strategies And Methods written by Segura, Liliane Cristina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-13 with Business & Economics categories.
Qualitative research in business offers valuable insights into the complexities of organizational behavior, decision-making, and market dynamics by exploring experiences, perceptions, and social interactions. This approach emphasizes using methods such as interviews, focus groups, and case studies to capture data. Unlike quantitative research, qualitative methods provide a more nuanced understanding of consumer behavior, leadership styles, and organizational culture. As businesses recognize the importance of human factors in driving success, qualitative research becomes an essential tool for creating strategies, improving customer relationships, and fostering innovation. Further exploration showcases its growing significance in addressing the evolving challenges faced by today’s businesses. Exploring Qualitative Research In Business: Approaches, Strategies, and Methods explores the various approaches, strategies, and methods used in qualitative research within the business field, emphasizing the importance of understanding behaviors, experiences, and social dynamics. It examines how qualitative techniques, such as interviews, case studies, and ethnography, provide in-depth insights that inform business decision-making, strategy, and innovation. This book covers topics such as data analysis, management science, and business strategy, and is a useful resource for business owners, researchers, academicians, and data scientists.
Qualitative Research In Business And Management
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Author : Michael D Myers
language : en
Publisher: SAGE
Release Date : 2019-10-28
Qualitative Research In Business And Management written by Michael D Myers and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Business & Economics categories.
This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
The Sage Handbook Of Qualitative Business And Management Research Methods
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Author : Catherine Cassell
language : en
Publisher: SAGE
Release Date : 2017-12-14
The Sage Handbook Of Qualitative Business And Management Research Methods written by Catherine Cassell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with Business & Economics categories.
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research. Volume Two: Methods and Challenges Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.
Qualitative Research In Business And Management
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Author : Michael D Myers
language : en
Publisher: SAGE
Release Date : 2013-03-31
Qualitative Research In Business And Management written by Michael D Myers and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-31 with Business & Economics categories.
An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches. Key features include: Case studies, exercises, further reading and examples from first-tier journals An enhanced Companion Website including journal articles and weblinks Chapters on writing up research and how to get your research published.
Template Analysis For Business And Management Students
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Author : Nigel King
language : en
Publisher: SAGE
Release Date : 2016-11-10
Template Analysis For Business And Management Students written by Nigel King and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Business & Economics categories.
In Template Analysis, Nigel King and Joanna Brookes guide you through the origins of template analysis and its place in qualitative research, its basic components, and the main strengths and limitations of this method. Practical case studies and examples from published research then guide you through how to use it in your own research project. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as a reference book for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Research Methods For Business Students
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Author : Mark Saunders
language : en
Publisher: Pearson Education
Release Date : 2009
Research Methods For Business Students written by Mark Saunders and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.
Exploring Quantitative And Qualitative Approaches In Hospitality And Tourism Research
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Author : Prof. (Dr.) Rajiv Mishra
language : en
Publisher: Xoffencerpublication
Release Date :
Exploring Quantitative And Qualitative Approaches In Hospitality And Tourism Research written by Prof. (Dr.) Rajiv Mishra and has been published by Xoffencerpublication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The fields of hospitality and tourism have witnessed remarkable growth, fueled by increasing global connectivity, economic development, and cultural exchange. To navigate and contribute to this dynamic industry, understanding both quantitative and qualitative approaches in research has become essential. Quantitative methods, which involve the systematic collection and analysis of numerical data, enable researchers to assess trends, measure consumer behavior, and predict future patterns based on statistical inference. These techniques offer a degree of objectivity, allowing for the testing of hypotheses and generalization of results across larger populations. They are often used to evaluate the economic impact of tourism, customer satisfaction levels, or occupancy rates in hotels, providing stakeholders with data-driven insights to inform decision-making. Common tools include surveys, structured interviews, and various econometric models, which enable the efficient processing of large datasets to identify relationships between key variables. On the other hand, qualitative research plays an equally vital role in understanding the nuanced, complex human dimensions of hospitality and tourism. This approach delves into the motivations, experiences, and perceptions of individuals, offering a deeper, more subjective understanding of traveler behavior, host-guest interactions, and service quality. Through techniques such as indepth interviews, focus groups, and participant observations, qualitative methods provide rich, contextual insights that can uncover new perspectives or challenges that may not be evident through quantitative data alone. They are particularly effective in exploring themes like cultural heritage tourism, guest experience design, or destination branding, where emotional and experiential factors are critical to the overall understanding of tourism dynamics. The narratives and stories generated through qualitative research offer a profound appreciation of how tourists and local communities interact within the complex social and cultural ecosystems of the hospitality industry. The integration of both quantitative and qualitative approaches offers a more comprehensive understanding of the hospitality and tourism sector. By combining statistical rigor with rich contextual detail, mixed-methods research enables scholars and practitioners to gain a holistic view of industry trends and challenges.
Qualitative Exploration Of Grounded Theory In Organizational Research
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Author : Ebrahimi, Maryam
language : en
Publisher: IGI Global
Release Date : 2020-05-15
Qualitative Exploration Of Grounded Theory In Organizational Research written by Ebrahimi, Maryam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-15 with Business & Economics categories.
Due to their complexity, societal influence, and dynamic nature, organizations have become a prominent area of study. As researchers are continually looking for novel methods for developing business practices, the implementation of grounded theory has risen in prevalence. Empirical research is required to understand the theoretical foundation and practical applications of grounded theory within organizational research and development. Qualitative Exploration of Grounded Theory in Organizational Research provides emerging research exploring the theoretical and practical aspects of data gathering and analysis for organizational improvement. Featuring coverage on a broad range of topics such as business ethics, corporate social responsibility, and technology management, this book is ideally designed for researchers, strategists, managers, executives, analysts, academicians, practitioners, students, policymakers, and educators seeking current research on the development of organizations and business strategy using grounded theory approaches.