Approaches And Applications Of Business Research Methods
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Approaches And Applications Of Business Research Methods
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Author : Alam, Syed Shah
language : en
Publisher: IGI Global
Release Date : 2025-05-22
Approaches And Applications Of Business Research Methods written by Alam, Syed Shah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-22 with Business & Economics categories.
Business research methods are essential tools for organizations seeking to make informed decisions, solve problems, and gain a competitive edge in markets. These methods contain a range of approaches that guide the collection, analysis, and interpretation of business data. By employing various research strategies like surveys, case studies, experiments, and observational techniques, businesses can gain insight into consumer behavior, market trends, operational efficiency, and strategic performance. The applications of business research span from product development and customer satisfaction analysis to risk assessment and organizational change, highlighting its role in evidence-based management and strategic planning. Approaches and Applications of Business Research Methods explores the multifaceted world of business research, addressing the critical steps, methodologies, and technologies that underpin successful studies. It examines common problems faced by researchers, such as selecting appropriate methodologies, dealing with data complexities, and achieving publication success. This book covers topics such as data science, qualitative research, and social sciences, and is a useful resource for business owners, librarians, educators, academicians, researchers, and data scientists.
Qualitative Methods In Business Research
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Author : Päivi Eriksson
language : en
Publisher: SAGE
Release Date : 2008-03-17
Qualitative Methods In Business Research written by Päivi Eriksson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-17 with Business & Economics categories.
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Research Methods For Business Students
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Author : Mark Saunders
language : en
Publisher: Pearson Education
Release Date : 2009
Research Methods For Business Students written by Mark Saunders and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.
Marketing Research Methods
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Author : Mercedes Esteban-Bravo
language : en
Publisher: Cambridge University Press
Release Date : 2021-01-28
Marketing Research Methods written by Mercedes Esteban-Bravo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Business Research Methods
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Author : William G. Zikmund
language : en
Publisher: Cengage Learning
Release Date : 2010
Business Research Methods written by William G. Zikmund and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business categories.
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Business Research Methods
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Author : Dr Sue Greener
language : en
Publisher: Bookboon
Release Date : 2008
Business Research Methods written by Dr Sue Greener and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business categories.
Business Research Methodology
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Author : Sergey K. Aityan
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Business Research Methodology written by Sergey K. Aityan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Business Research Methods
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Author : Dr. Aditi Anant Kale
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-11-01
Business Research Methods written by Dr. Aditi Anant Kale and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Education categories.
Buy Business Research Method e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Research Methods For Business
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Author : Roger Bougie
language : en
Publisher: John Wiley & Sons
Release Date : 2019-08-26
Research Methods For Business written by Roger Bougie and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-26 with Business & Economics categories.
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Business Research Methods
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Author : S Sreejesh
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-07-31
Business Research Methods written by S Sreejesh and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.