Famous Brand Names And Their Origins
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Famous Brand Names And Their Origins
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Author : Kathy Martin
language : en
Publisher:
Release Date : 2016
Famous Brand Names And Their Origins written by Kathy Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Brand name products categories.
Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their names and founders. Full of factboxes and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
Famous Brand Names Their Origins
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Author : Kathy Martin
language : en
Publisher: Pen and Sword
Release Date : 2016-12-12
Famous Brand Names Their Origins written by Kathy Martin and has been published by Pen and Sword this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-12 with Business & Economics categories.
“This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time” (Your Family History). Many brands, including Boots, Hoover, and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for “velvet” and “hook?” This entertaining book by Kathy Martin explores the stories behind the brands, their names, and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food, and famous names. “A well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident . . . It is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public.” —NZ Crown Mines
What S In A Name
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Author : Oren Arnold
language : en
Publisher: Julian Messner
Release Date : 1979
What S In A Name written by Oren Arnold and has been published by Julian Messner this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.
Discusses the origin and development of well-known products and the importance of their brand names.
A Secret History Of Brands
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Author : Matt MacNabb
language : en
Publisher:
Release Date : 2017
A Secret History Of Brands written by Matt MacNabb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Brand name products categories.
We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explo.
Brand Names And Product Dynasties
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Author : Barrie Blake-Coleman
language : en
Publisher:
Release Date : 2009-06
Brand Names And Product Dynasties written by Barrie Blake-Coleman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06 with Business & Economics categories.
This fascinating and well-illustrated book traces the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands. In the context of modern branding, product packaging, promotion and marketing, it comes as no surprise that it has all been done before! But, curiously, history teaches that the choice of successful brand names owes more to intuition, misplaced belief and naivety than to meticulous strategic planning. In this intriguing book is a wealth of highly instructive material covering famous brands, marks and products-all dealing with the origins, development and achievement of two hundred well-known brands, product dynasties and corporate giants. You will find strange stories about hugely popular products ranging from Alka-Seltzer and Aspirin, Dr. Pepper and Pepsi-Cola, Harley Davidson and Rolls Royce, IBM and Intel, and Yo-Yo and Zipper. They are all here along with many more is this fanatic resource that will provide both entertainment and information to all who read it. This is for anyone fascinated about our commercial heritage and the names of everyday products all around us. It is a great book for at home, the office, when traveling, or as a gift.
The Making Of A Name
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Author : Steve Rivkin
language : en
Publisher: Oxford University Press
Release Date : 2005-01-13
The Making Of A Name written by Steve Rivkin and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-13 with Business & Economics categories.
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Famous Brand Names And Their Origins
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Author : Kathy Martin
language : en
Publisher: Pen and Sword
Release Date : 2017-02-19
Famous Brand Names And Their Origins written by Kathy Martin and has been published by Pen and Sword this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-19 with History categories.
Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for velvet and hook? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
From Altoids To Zima
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Author : Evan Morris
language : en
Publisher: Simon and Schuster
Release Date : 2004-11-09
From Altoids To Zima written by Evan Morris and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-09 with Reference categories.
Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).
Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2019-10-01
Hello My Name Is Awesome written by Alexandra Watkins and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Dictionary Of Trade Name Origins
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Author : Adrian Room
language : en
Publisher: Routledge
Release Date : 1982
Dictionary Of Trade Name Origins written by Adrian Room and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business names categories.