Fan Athlete Interaction And Twitter Tweeting Through The Giro
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Fan Athlete Interaction And Twitter Tweeting Through The Giro
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Author : Jeffrey W. Kassing
language : en
Publisher:
Release Date : 2010
Fan Athlete Interaction And Twitter Tweeting Through The Giro written by Jeffrey W. Kassing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Communication in sports categories.
This case study examines how fans can experience a major sporting event (cycling's Tour of Italy) through a particular new communication technology platform--Twitter. To explore this possibility the authors tracked the "tweets" sent out by a selection of American and English-speaking riders during the 3-week race. Their analysis of these texts revealed that Twitter served to increase immediacy between athletes and fans. This occurred as athletes provided commentary and opinions, fostered interactivity, and cultivated insider perspectives for fans. These activities position Twitter as a powerful communication technology that affords a more social vs. parasocial relationship between athletes and fans.
Television Social Media And Fan Culture
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Author : Alison F. Slade
language : en
Publisher: Lexington Books
Release Date : 2015-11-11
Television Social Media And Fan Culture written by Alison F. Slade and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-11 with Language Arts & Disciplines categories.
Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the past fan culture to anticipate how social media programming will develop in the future. The contributors explore a diverse array of television personalities, shows, media outlets, and fan activities in their analysis, including: Jon Stewart, Stephen Colbert, and Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The Man from U.N.C.L.E.; as well as ESPN’s TrueHoop Network and Yahoo’s Ball Don’t Lie; and cosplay.
Look Who S Talking
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Author : Ann Pegoraro
language : en
Publisher:
Release Date : 2010
Look Who S Talking written by Ann Pegoraro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Athletes categories.
This case study investigated athletes' use of a specific social-media platform--Twitter. Social media are a rising force in marketing and have been fully embraced by the sport industry, with teams, leagues, coaches, athletes, and managers establishing presences. Primarily these presences have been focused on Twitter, a microblogging site that allows users to post their personal thoughts in 140 characters or less. Athletes, in particular, have engaged in tweeting at a fast pace, which raises the question, What are they saying? This case study investigated the tweets of athletes over a 7-d period in an attempt to answer that question. The findings indicate that athletes are talking predominantly about their personal lives and responding to fans' queries through Twitter. The results indicate that Twitter is a powerful tool for increasing fan-athlete interaction.
Managing Sport Business
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Author : David Hassan
language : en
Publisher: Routledge
Release Date : 2018-05-11
Managing Sport Business written by David Hassan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with Business & Economics categories.
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Digital Qualitative Research In Sport And Physical Activity
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Author : Andrea Bundon
language : en
Publisher: Routledge
Release Date : 2017-10-23
Digital Qualitative Research In Sport And Physical Activity written by Andrea Bundon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Sports & Recreation categories.
Twitter, Facebook, online forums, blogs and websites – scholars are increasingly turning to digital sources to study sport and physical activity. These platforms have generated new digital content ripe for analysis and are making it possible to investigate communities that were previously inaccessible. However, they have also created theoretical, methodological, practical and ethical challenges. This book critically examines the opportunities open to qualitative researchers working in digital spaces and offers novel insights into how the rise of new technology is helping to shape sport studies. Showcasing original research on emerging themes, trends and issues such as digital sociology, media citizenship, online gaming, Big Data, fitness apps and online fan cultures, this collection leads the way in this fast-developing field of study. It not only considers the possibilities and limitations of using digital tools to conduct qualitative research into sport, but also provides innovative examples of how researchers can adapt successfully to ever-evolving technologies. Digital Qualitative Research in Sport and Physical Activity is essential reading for all students and scholars interested in the latest digital developments in sport studies and research methods.
Sport Teams Fans And Twitter
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Author : Brandi Watkins
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Sport Teams Fans And Twitter written by Brandi Watkins and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.
Routledge Handbook Of Sport And New Media
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Author : Andrew C Billings
language : en
Publisher: Routledge
Release Date : 2014-01-10
Routledge Handbook Of Sport And New Media written by Andrew C Billings and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Social Science categories.
New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.
Adopting New Technologies In Sports Marketing
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Author : Hyun-Woo Lee
language : en
Publisher: Frontiers Media SA
Release Date : 2021-12-30
Adopting New Technologies In Sports Marketing written by Hyun-Woo Lee and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Medical categories.
Communication And Sport
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Author : Michael L. Butterworth
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-07-19
Communication And Sport written by Michael L. Butterworth and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-19 with Language Arts & Disciplines categories.
Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.
Women Sport Fans
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Author : Kim Toffoletti
language : en
Publisher: Routledge
Release Date : 2017-06-26
Women Sport Fans written by Kim Toffoletti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Sports & Recreation categories.
Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.