Fishermen S Direct Marketing Manual
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Fishermen S Direct Marketing Manual
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Author : Terry Lee Johnson
language : en
Publisher:
Release Date : 2007
Fishermen S Direct Marketing Manual written by Terry Lee Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Direct marketing categories.
Securing Sustainable Small Scale Fisheries Showcasing Applied Practices In Value Chains Post Harvest Operations And Trade
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Author : Zelasney, J. ; Ford, A, ; Westlund, L. ; Ward, A. and Riego Peñarubia, O. eds.
language : en
Publisher: Food and Agriculture Organization of the United Nations
Release Date : 2020-06-01
Securing Sustainable Small Scale Fisheries Showcasing Applied Practices In Value Chains Post Harvest Operations And Trade written by Zelasney, J. ; Ford, A, ; Westlund, L. ; Ward, A. and Riego Peñarubia, O. eds. and has been published by Food and Agriculture Organization of the United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-01 with Technology & Engineering categories.
The SSF Guidelines recognize the right of fishers and fishworkers, acting both individually and collectively, to improve their livelihoods through value chains, post-harvest operations and trade. To achieve this, the Guidelines recommend building capacity of individuals, strengthening organizations and empowering women; reducing post-harvest losses and adding value to small-scale fisheries production; and facilitating sustainable trade and equitable market access. This document includes nine studies showcasing applied practices and successful initiatives in support of enhancing small-scale fisheries value chains, post-harvest operations and trade, based on the recommendations contained in the SSF Guidelines. Cases presented have been chosen on the basis that they can be emulated elsewhere by small-scale fishery proponents including, but not limited to, national administrations, non-governmental organizations, civil society organizations, private enterprises, development agencies and intergovernmental bodies. An analysis of enabling conditions as well as related challenges and opportunities are discussed in each case. The document supports the 2030 Agenda for Sustainable Development – specifically SDG 14.b: “provide access for small-scale artisanal fishers to marine resources and markets”; and SDG 2.3: “by 2030 double the agricultural productivity and the incomes of small-scale food producers, particularly women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment”.
Alaska Fisherman S Direct Marketing Manual
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Author : Donna Parker
language : en
Publisher:
Release Date : 1997
Alaska Fisherman S Direct Marketing Manual written by Donna Parker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Fishery products categories.
Aquaculture Marketing Handbook
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Author : Carole R. Engle
language : en
Publisher: John Wiley & Sons
Release Date : 2008-02-15
Aquaculture Marketing Handbook written by Carole R. Engle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-15 with Technology & Engineering categories.
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
The Fisherman S Guide To Selling
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Author : Joe DiMisa
language : en
Publisher: Simon and Schuster
Release Date : 2007-02-12
The Fisherman S Guide To Selling written by Joe DiMisa and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-12 with Business & Economics categories.
Cast the right bait, and reel in the sales! Sales expert Joseph DiMisa draws on his experience as a seasoned saltwater fisherman to explain how to land the big one, or sale, through the eyes of an angler. In The Fisherman's Guide to Selling, DiMisa explains strategies used for catching everything from small fish (frequent transactional sales) to big game fish (a GBP 100k+ account). Handy sales tips, useful checklists and a bounty of clever fishing metaphors complement the content to describe a successful sales process that any salesperson will benefit from: knowing what the fish (clients) are biting keeping the tackle box full casting a wide net and checking the lines and preparing for rough seas ahead
Direct Marketing In Practice
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Author : Matthew Housden
language : en
Publisher: Taylor & Francis
Release Date : 2012-04-27
Direct Marketing In Practice written by Matthew Housden and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Seafood And Aquaculture Marketing Handbook
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Author : Carole R. Engle
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-26
Seafood And Aquaculture Marketing Handbook written by Carole R. Engle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Technology & Engineering categories.
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
The Handbook Of Field Marketing
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Author : Alison Williams
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-06-03
The Handbook Of Field Marketing written by Alison Williams and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-03 with Business & Economics categories.
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
Direct Marketing
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Author : Roddy Mullin
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
Direct Marketing written by Roddy Mullin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
The Global Governance Of Food
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Author : Sara R. Curran
language : en
Publisher: Routledge
Release Date : 2013-09-13
The Global Governance Of Food written by Sara R. Curran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with History categories.
Food provides a particularly exciting and grounded research site for understanding the mechanisms governing global transactions in the 21st century. While food is intimately and fundamentally related to ecological and human well-being, food products now travel far flung trade routes to reach us. International trade in food has tripled in value and quadrupled in volume since 1960 and tracing the production, movement, transformation, and consumption of food necessitates research that situates localities within global networks and facilitates our capacity to "see the trees and the forest" by zooming from the global to the local and back to the global. Our need for food is a constant; how we acquire food is a variable; and the production, commercialization, and consumption of food therefore offer an invaluable window onto the globalization of the world we inhabit. Food provides an ideal site for answering the fundamental questions of governance of central concern to globalization debates. This book presents recent and interdisciplinary scholarship about the variety of mechanisms governing global food systems and their impacts on human and environmental well-being This book was previously published as a special issue of Globalizations