Focus Group Methodology
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Focus Group Methodology
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Author : Pranee Liamputtong
language : en
Publisher: SAGE
Release Date : 2011-03-11
Focus Group Methodology written by Pranee Liamputtong and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-11 with Social Science categories.
Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong′s latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.
Developing Focus Group Research
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Author : Jenny Kitzinger
language : en
Publisher: SAGE
Release Date : 1999-02-22
Developing Focus Group Research written by Jenny Kitzinger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-22 with Social Science categories.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Focus Groups
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Author : David W. Stewart
language : en
Publisher: SAGE
Release Date : 2007
Focus Groups written by David W. Stewart and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data. Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effective moderators. The book is intended as a useful guide for research practitioners and as a supplementary text for research courses in psychology, sociology, political science, organization studies, marketing, public health, communications, education and social work.Key Features: coverage of the use of new technologies in focus group research new focus on global research instructional aids such as a chapter summary, review questions and practical skill-building exercises in each chapter a new chapter that provides a historical perspective on the development of focus groups including their roots in early group therapy research new, updated examples of the uses of focus groups a discussion of the use of information technology for conducing groups on-line and by video-conference new methods for the analysis of focus group data
Focus Groups In Social Research
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Author : Michael Bloor
language : en
Publisher: SAGE
Release Date : 2001-03-08
Focus Groups In Social Research written by Michael Bloor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-08 with Social Science categories.
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Researching The Vulnerable
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Author : Pranee Liamputtong
language : en
Publisher: SAGE
Release Date : 2006-12-11
Researching The Vulnerable written by Pranee Liamputtong and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-11 with Social Science categories.
′This book is refreshing, both as an addition to the general literature and as a text that considers cultural and social issues in studies relating to improving the situation of vulnerable people.... [T]his book will be a helpful, accessible and interesting resource for novice and experienced researchers alike in a number of fields′ - Nurse Researcher ′Pranee Liamputtong has offered a well organized, clear and accessible work in Researching the Vulnerable...this book can offer very good guidance to the postgraduate student who is willing to focus in qualitative research methods, but also to an experienced researcher who may consider testing out its procedures or eventually is attempting to put into practice innovative qualitative research procedures′ - Sociological Research Online Researching Vunerable People takes as its starting point the particular considerations and sensitivities of being a researcher faced with a subject group at the margins of society, and explores the ethical, practical and methodological implications of working with such groups. Pranee Liamputtong is an experienced textbook author, and in this book she attempts to explore qualitative methods using examples, drawn from around the world, from the wide variety of contexts that might count as ′researching the vulnerable′. Numerous salient points for the conduct of research within vulnerable groups of people, including ethical and moral issues, are considered, and discussed in the context of sensitive and innovative research methods.
Doing Focus Groups
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Author : Rosaline S. Barbour
language : en
Publisher: SAGE
Release Date : 2018-09-03
Doing Focus Groups written by Rosaline S. Barbour and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Reference categories.
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Focus Groups For The Social Science Researcher
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Author : Jennifer Cyr
language : en
Publisher: Cambridge University Press
Release Date : 2019-03-28
Focus Groups For The Social Science Researcher written by Jennifer Cyr and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Political Science categories.
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Encyclopedia Of Survey Research Methods
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Author : Paul J. Lavrakas
language : en
Publisher: SAGE Publications
Release Date : 2008-09-12
Encyclopedia Of Survey Research Methods written by Paul J. Lavrakas and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-12 with Social Science categories.
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Focus Groups As Qualitative Research
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1997
Focus Groups As Qualitative Research written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Medical categories.
The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
This Is Service Design Doing
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Author : Marc Stickdorn
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-01-02
This Is Service Design Doing written by Marc Stickdorn and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.