Doing Focus Groups
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Doing Focus Groups
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Author : Rosaline S. Barbour
language : en
Publisher: SAGE
Release Date : 2018-09-03
Doing Focus Groups written by Rosaline S. Barbour and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Reference categories.
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Developing Focus Group Research
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Author : Jenny Kitzinger
language : en
Publisher: SAGE
Release Date : 1999-02-22
Developing Focus Group Research written by Jenny Kitzinger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-22 with Social Science categories.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Savvy Decision Making
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Author : Madhavi Jayanthi
language : en
Publisher: Corwin Press
Release Date : 2002
Savvy Decision Making written by Madhavi Jayanthi and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
"Because of its comprehensive scope, this guidebook can be a single tool for designing and implementing focus groups in schools." Patricia A. All, Assistant Superintendent Olathe District Schools Olathe, KS "This work provides an extremely detailed overview and a most thorough examination of focus groups. The depth and clarity of content is truly astounding. I found myself, time and again, thinking, ′Goodness, they have thought of everything!′ This is truly an amazing resource for anyone using--or thinking of using--focus groups for any sort of decision making in educational organizations." Rick Keaster, Chair Department of Educational Leadership & Research University of Southern Mississippi A practical how-to guide for using focus groups to help make important school decisions! Focus groups of parents, students, community members, or teachers can be an effective means of gaining support for school decisions, modifying programs, gathering constituent feedback, and conducting research. Savvy Decision Making contains the practical, easy-to-implement steps you need to design and run an effective focus group, as well as solid advice on how to analyze and report the information that emerges. Researchers and lecturers, Madhavi Jayanthi and Janet S. Nelson, cover all the basics, including: Using focus groups in the decision-making process Selecting a moderator Determining what types of participants you need Scheduling focus groups Recruiting participants Developing a focus group guide Moderating the group Analyzing and reporting the findings Educational examples, guidelines, and a simple, step-by-step process provide administrators with everything they need to use focus groups--a powerful qualitative research tool.
Focus Groups In Social Research
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Author : Michael Bloor
language : en
Publisher: SAGE
Release Date : 2001-03-08
Focus Groups In Social Research written by Michael Bloor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-08 with Social Science categories.
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Focus Group Practice
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Author : Claudia Puchta
language : en
Publisher: SAGE
Release Date : 2004-02-28
Focus Group Practice written by Claudia Puchta and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-28 with Social Science categories.
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This Is Service Design Doing
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Author : Marc Stickdorn
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-01-02
This Is Service Design Doing written by Marc Stickdorn and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Focus Groups As Qualitative Research
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1997
Focus Groups As Qualitative Research written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Medical categories.
The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
Basic And Advanced Focus Groups
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Author : David L. Morgan
language : en
Publisher: SAGE Publications
Release Date : 2018-07-13
Basic And Advanced Focus Groups written by David L. Morgan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-13 with Social Science categories.
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Moderating Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE
Release Date : 1998
Moderating Focus Groups written by Richard A. Krueger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Reference categories.
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
Focus Group Interviews In Education And Psychology
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Author : Sharon Vaughn
language : en
Publisher: SAGE Publications
Release Date : 1996-01-18
Focus Group Interviews In Education And Psychology written by Sharon Vaughn and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-18 with Social Science categories.
This manuscript provides a blueprint for people conducting focus groups. The examples are highly useful and in combination with the book give people the information they need to actually run a focus group. . . . Chapter nine is uniquely useful for educators who frequently work with children and teachers in school settings. The concrete examples will be extremely helpful to focus group moderators. . . . The book will be useful for reference and for courses in survey research. I will recommend the book for both purposes. --Kathy Green, University of Denver "This book does a nice job of providing readers with the specific steps necessary to conduct focus groups. If a person had never heard of a ′focus group interview′ before reading this book, they would have an excellent comprehension of the history, specific methods, and pitfalls of using the focus group interview methodology." --Thomas M. Archer, The Ohio State University Why use focus groups in educational and psychological research? The focus group interview is a research tool that holds great promise for application in educational and psychological research. Focus groups offer an effective way to obtain knowledge about what key stakeholders think and feel resulting in information that yields better surveys, evaluations, and research studies. Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator′s guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing "trial runs" of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects′ responses. Focus Group Interviews in Education and Psychology is an invaluable tool that is beneficial to researchers and professionals in research methods/evaluation, psychology, education, and social work.