Moderating Focus Groups
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Moderating Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE
Release Date : 1998
Moderating Focus Groups written by Richard A. Krueger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Moderating Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE
Release Date : 1998
Moderating Focus Groups written by Richard A. Krueger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Reference categories.
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Moderating Focus Groups
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Author : Thomas L. Greenbaum
language : en
Publisher: SAGE Publications
Release Date : 1999-11-18
Moderating Focus Groups written by Thomas L. Greenbaum and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-18 with Social Science categories.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Analyzing And Reporting Focus Group Results
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Author : Richard A. Krueger
language : en
Publisher: SAGE
Release Date : 1998
Analyzing And Reporting Focus Group Results written by Richard A. Krueger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
Moderating To The Max
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Author : Jean Bystedt
language : en
Publisher:
Release Date : 2003
Moderating To The Max written by Jean Bystedt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Focus groups categories.
Focus groups require mastery of many techniques in order to keep them from fading. Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will deepen findings and bring life to focus groups.From perceptual mapping to personification, you will never again have to guess whether a technique is the right one for a particular focus group. This guide will enhance and broaden the work of focus group moderators who already have a good foundation. Myriad examples and illustrations emphasize focus group "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.A handy chart at the end of the book helps you decide which techniques to use when you need to learn certain things from a focus group and includes the page numbers where you will find those focus group techniques. For example, if you are trying to draw out greater or more lucid details about a behavior, situation or relationship, you might turn to drawing, mindmapping, on-site interviews, storytelling, or visualization. On the other hand if you are trying to discern strengths/weaknesses or similarities/differences relative to the competition, you might try four square, line-up, or product sort.This classic book is being used in many classes to train focus group moderators and hundreds of copies have sold to Qualitative Research Consultants, as well as corporate marketers who are in charge of hiring moderators and understanding moderating techniques.
Involving Community Members In Focus Groups
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998
Involving Community Members In Focus Groups written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
The Handbook For Focus Group Research
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Author : Thomas L Greenbaum
language : en
Publisher: SAGE
Release Date : 1998
The Handbook For Focus Group Research written by Thomas L Greenbaum and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
The Mirrored Window
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Author : Judith Langer
language : en
Publisher: Paramount Market Publishing
Release Date : 2001
The Mirrored Window written by Judith Langer and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Focus groups categories.
Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Focus groups are expensive. They can cost thousands per session. Plus, they can take weeks from start to finish to implement and analyze. In the end, the client may use results to inform million dollar decisions. The book includes a case study of a qualitative research study into men's attitudes towards career, family, self-image, privacy and technology. The real-life transcripts included in this case study are fascinating and helpful for understanding how to probe consumers for useful answers.
The Focus Group Guidebook
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998
The Focus Group Guidebook written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Changing The Conversation
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Author : National Academy of Engineering
language : en
Publisher: National Academies Press
Release Date : 2008-06-10
Changing The Conversation written by National Academy of Engineering and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-10 with Education categories.
Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people-particularly girls and under-represented minorities-to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering-as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.