Basic And Advanced Focus Groups

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Basic And Advanced Focus Groups

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Author : David L. Morgan
language : en
Publisher: SAGE Publications
Release Date : 2018-07-13

Basic And Advanced Focus Groups written by David L. Morgan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-13 with Social Science categories.

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

Advanced Focus Group Research

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Author : Edward F. Fern
language : en
Publisher: SAGE
Release Date : 2001-06-25

Advanced Focus Group Research written by Edward F. Fern and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-25 with Reference categories.

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

Focus Group Practice

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Author : Claudia Puchta
language : en
Publisher: SAGE
Release Date : 2004-02-28

Focus Group Practice written by Claudia Puchta and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-28 with Social Science categories.

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Focus Group Methodology

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Author : Pranee Liamputtong
language : en
Publisher: SAGE
Release Date : 2011-03-11

Focus Group Methodology written by Pranee Liamputtong and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-11 with Social Science categories.

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong′s latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.

Focus Groups In Social Research

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Author : Michael Bloor
language : en
Publisher: SAGE
Release Date : 2001-03-08

Focus Groups In Social Research written by Michael Bloor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-08 with Social Science categories.

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Doing Focus Groups

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Author : Rosaline S. Barbour
language : en
Publisher: SAGE
Release Date : 2018-09-03

Doing Focus Groups written by Rosaline S. Barbour and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Reference categories.

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.

Savvy Decision Making

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Author : Madhavi Jayanthi
language : en
Publisher: Corwin Press
Release Date : 2002

Savvy Decision Making written by Madhavi Jayanthi and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

"Because of its comprehensive scope, this guidebook can be a single tool for designing and implementing focus groups in schools." Patricia A. All, Assistant Superintendent Olathe District Schools Olathe, KS "This work provides an extremely detailed overview and a most thorough examination of focus groups. The depth and clarity of content is truly astounding. I found myself, time and again, thinking, ′Goodness, they have thought of everything!′ This is truly an amazing resource for anyone using--or thinking of using--focus groups for any sort of decision making in educational organizations." Rick Keaster, Chair Department of Educational Leadership & Research University of Southern Mississippi A practical how-to guide for using focus groups to help make important school decisions! Focus groups of parents, students, community members, or teachers can be an effective means of gaining support for school decisions, modifying programs, gathering constituent feedback, and conducting research. Savvy Decision Making contains the practical, easy-to-implement steps you need to design and run an effective focus group, as well as solid advice on how to analyze and report the information that emerges. Researchers and lecturers, Madhavi Jayanthi and Janet S. Nelson, cover all the basics, including: Using focus groups in the decision-making process Selecting a moderator Determining what types of participants you need Scheduling focus groups Recruiting participants Developing a focus group guide Moderating the group Analyzing and reporting the findings Educational examples, guidelines, and a simple, step-by-step process provide administrators with everything they need to use focus groups--a powerful qualitative research tool.

Developing Focus Group Research

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Author : Jenny Kitzinger
language : en
Publisher: SAGE
Release Date : 1999-02-22

Developing Focus Group Research written by Jenny Kitzinger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-22 with Social Science categories.

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal

Focus Groups

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Author : David W. Stewart
language : en
Publisher: SAGE
Release Date : 2007

Focus Groups written by David W. Stewart and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data. Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effective moderators. The book is intended as a useful guide for research practitioners and as a supplementary text for research courses in psychology, sociology, political science, organization studies, marketing, public health, communications, education and social work.Key Features: coverage of the use of new technologies in focus group research new focus on global research instructional aids such as a chapter summary, review questions and practical skill-building exercises in each chapter a new chapter that provides a historical perspective on the development of focus groups including their roots in early group therapy research new, updated examples of the uses of focus groups a discussion of the use of information technology for conducing groups on-line and by video-conference new methods for the analysis of focus group data

Planning Focus Groups

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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998

Planning Focus Groups written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Family & Relationships categories.

Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.